As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital...
An inescapable reality of digital connectivity for brands is that negative reviews are going to happen. No business is 100% perfect, and not every customer interaction...
Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact...
Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when...
There are only 43 days left until Christmas, and 49 days left in this year. No doubt you have a range of tasks you want to...
Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that...
A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep...
There is substantial evidence that an unannounced Google Update is underway. This update has been affecting sites across a wide range of niches. Most of the...
Google’s John Mueller recently provided some advice on how to block robots.txt and sitemap files from being indexed in search results. This advice was prompted by...
FTC issued guidance for social media influencers who endorse products. The goal is to educate influencers that they are obligated to disclose relationships with brands when...