Four Email Marketing Trends to Boost Opens and Clicks

If you want more people to open your emails and click on links, it’s important to stay up-to-date with the latest trends. Here are four helpful trends in email marketing that can make your emails more interesting and effective.

1. Using User-Generated Content (UGC) in Emails

User-Generated Content (UGC) means content created by customers or users. This can be reviews, photos, videos, or social media posts about your products. Including UGC in your emails is very helpful because:

• It doesn’t cost much to create.
• It helps you understand what customers like or dislike.
• It looks real and honest, making people trust your brand.

Many buyers (79%) say they are influenced by reviews and photos made by other people. Also, websites with UGC get four times more clicks than those with just regular advertising.

How to get UGC: You can ask customers to send photos of themselves using your product, or organize contests. For example, a clothing store might ask customers to share photos of their outfits and tag the store. These photos can then be shared in emails, making the campaign more authentic.

2. Using Augmented Reality (AR) and Virtual Reality (VR)

AR and VR are exciting tools that help brands stand out. They can entertain users and increase sales.

• VR provides a full virtual experience, like test-driving a new car in a virtual desert. This is often used by big companies with big budgets.
• AR is easier and cheaper. You can use your smartphone or tablet to see a product in your real world, like trying on glasses or seeing how a sofa would look in your house.

People got excited about AR with games like Pokémon GO, which showed characters in real locations. However, adding AR and VR in emails is still developing. Some companies are testing newsletters with interactive AR features, but these are not yet common everywhere.

In the future, expect more products and brands to use virtual environments within emails or ads. These tools help you engage users in new and fun ways.

3. Improving Communication with Omnichannel Strategies

Omnichannel means combining all ways of communicating with your customers — on your website, in a store, on social media, and in emails. When used well, it allows for personalized and seamless experience.

For example, a customer might browse your website, add items to a cart on their phone, and then get a special offer in an email to buy it later. All this info is connected, so you know what they like.

This helps brands understand their customers better and send more relevant offers. Customers also prefer reaching out in many ways because it makes shopping easier and more personalized.

4. Personalization and Hyper-Segmentation

Today, people expect content that is tailored just for them. Personalization means customizing emails based on what the customer likes, their location, age, or behaviors.

• Segmentation involves grouping customers by similar traits, like “men aged 35 who like outdoor activities.”
• Hyper-segmentation is making even smaller groups, such as “men, 35 years old, living in Dubai, loyal customers, outdoor enthusiasts.”

Personalized emails are more likely to be opened and clicked. They can include specific offers or product suggestions that match what the customer wants.

To do this well, businesses need to collect data and use special email tools that can send the right message to the right person automatically.

Final Tips

Staying updated and using these trends can help your email marketing become more successful. Focus on creating meaningful content, engaging with new technology like AR/VR, and making every email personal and relevant.

If you’re unsure where to begin or want help with your email marketing, consider consulting experts like WGG Agency for personalized advice.

By applying these trends, you’ll get more people opening your emails and clicking on your offers!