How Triggered Emails can Take Your Conversions to the Next Level

eCommerce sales continue to set a new benchmark with each passing year.    It is intriguing to know that 23% of small business owners feel the need to strengthen their eCommerce…

Read more »

5 Emails for Summer Campaign Inspiration

Summer is here! It’s the time of year for taking time off from work and setting up much-needed vacations. Taking advantage of the warmer weather (or traveling to climates with…

Read more »
How to Do A/B Testing and Why You Should

How to Do A/B Testing and Why You Should

If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story. For small…

Read more »

Get Your Business Blooming with These Spring Email Ideas

As the winter cold dissipates and the vaccine continues to roll out, more people will be heading outside. We’re entering the season of farmer’s markets, outdoor dinners, sight-seeing, and vacation…

Read more »

How Many Emails Should I Be Sending?

Finding the sweet spot when it comes to email marketing is as much about nailing frequency as it is about choosing the right days and times. Promotional emails should feel…

Read more »

The Quickest Ways to Become an Email Marketing Fool

Imagine being able to talk to thousands of potential and loyal customers one-on-one. That’s what email marketing does for you. It remains one of the most popular forms of marketing,…

Read more »

The Fundamentals of Email Marketing

There are a multitude of great reasons to figure out an email marketing strategy that works for your business. Email marketing campaigns are one of the most cost-effective marketing efforts…

Read more »

7 Strategies to Get Your Ad Listed in the “Top Picks” Section of Gmail’s Promotion Tab

From the time Google introduced Gmail tabs, the way marketers used email for promotions changed. Most promotional emails no longer end up in the coveted Primary tab section. Instead, promotional…

Read more »

What Is AMP For Email? And What Can You Do With It?

There are 4,66 billion people in the world using the internet, and 92,6 percent of them use mobile devices to go online. Such rapidly growing usage of phones is changing…

Read more »
these-3-strategies-will-grow-your-email-list-for-free

These 3 Strategies Will Grow Your Email List for Free

Implement these three tactics to boost your opt-in rate at no cost. Whether you have 200 or 200,000 emails, there’s no such thing as having too many contacts on your…

Read more »