69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other 50% offering significant amounts more.
Many reasons have been attributed to the success of newsletters in recent years such as harvesting user data and adding value to subscriber bundles. We dive into 3 different newsletter formats you need to know about for your 2023 newsletter strategy.
Briefing newsletters push subscriber engagement. These tend to be dailies and are a window to the day’s news, exposing readers to the main stories of the day. Briefings tend to come in 2 forms: ePaper announcements and Daily Briefings.
ePaper announcements are triggers to get subscribers to engage with the day’s ePaper. They act as a partner in life for subscribers and guide them through the must-read stories. The Daily Mail’s ePaper newsletter arrives each morning at 7am and is an important trigger for their Mail+ app. Many other publishers use this ePaper push strategy like Atlanta Journal-Constitution and The Wall Street Journal.
Daily briefings push subscribers to engage with other stories on news websites. They drive clicks and encourage article sharing, exposing readers to stories which may have missed the days edition or broken throughout the day. Danish publisher Børsen have an 11am update to inform their subscribers about the latest financial news ahead of lunch. They also publishBørsen Pro International, a newsletter published in English designed to boost their brand beyond Denmark featuring the latest international news.
Curation of briefings can be done in 2 ways: editorially or through personalisation. Editorial curation provides a generic story selection for all newsletter subscribers. Whilst this gives full control to the newsroom, it can limit the exposure of the full range of stories to readers. News recommender personalisation tools, like JAMES, curate content on a 1 to 1 basis, giving each reader a tailored set of stories. JAMES uses a hybrid algorithm so that subscribers are exposed to a mixture of trending stories to get their need-to-know news, but also stories tailored to their previous reading behaviour. Readers are therefore exposed to 80-90% of the day’s content, showcasing more of the newsroom’s work.
Automation is a tool which can be leveraged by both personalised and editorially curated briefing newsletters. Automation saves newsrooms time focusing on the development of their digest newsletters and allowing them to focus upon their content. In Finland, JAMES automation is central for Mediatalo Keskisuomalainen’s newsletter strategy. As a regional publisher, some of their newsrooms feature as few as 2 members of staff meaning that automation is crucial for their newsletter strategy.
Type 2: Deep dives building relationships
Deep dive newsletters provide detailed content and opinion. They traditionally came in formats like “Letter from the Editor”, however with the late 2010’s growth of platforms like Substack many journalists decided to develop their own long-read newsletters. These newsletters have a personal tone and focus on niche topics or news areas. This helps them build reader relationships and inform readers.
Deep dive newsletters tend to be less frequent than digests as they are editorially written and curated (for now) which is more time consuming. It also means that they require more effort to read from subscribers. Inside these newsletters, expect hot takes and opinion aplenty. These newsletters tend to feature an element of free to subscribe with subscriber-only benefits like extra editions or exclusive content and access.
The Oregonian’s “Letter from Editor” newsletter adds a human face to their reporting through its personal tone. The newsletter often addresses comments from readers and dives into answers so that readers feel heard. “Letter from Editor” also features contact details to promote transparency and openness with their readers.
In the UK, sports gossip newsletter and personal favourite The Upshot is published 3 times a week. Their Friday newsletter is free and dives into sports stories the mainstream media dare not touch. With an Upshot Gold subscription, subscribers get exclusive access to a Sunday edition “Old Gold” reflecting on a retro sports story, and a Wednesday edition diving into exclusive gold stories.
Type 3: Summarisers giving quick hits of the top stories
Summarisers, much like briefings, give a snapshot of the day or week’s top stories. What differentiates the two however is the depth offered. Summarisers provide a briefing on the day’s top stories so that newsletter subscribers don’t have to click through to the full story. They aim to save the subscriber time. With the summary needing to be provided, these newsletters tend to be editorially curated. Summarisers are often daily or weekly newsletters, and some publishers leverage them as a chance to update readers of new stories which may have broken or developed throughout the day.
The Athletic have a “Daily Football Briefing” newsletter giving subscribers summaries of the top stories of the day. Each summary then features a link below to the full article to read more on the app.
Perhaps the most powerful example of a summariser newsletter comes from smart-brevity focused Axios. Their Media Trends newsletter from Sara Fischer gives the lowdown from the biggest media stories in the day. Each story is broken down into small smart chunks to provide subscribers with the need-to-know details from each story. Readers are then free to go and conduct their own research to get more in-depth information on each story.
Social media appearing as a new platform for newsletters
Despite Twitter shutting downRevue and FacebookendingBulletin, social media platforms are still relying on the potential of newsletters and provide an alternative to email. LinkedIn newsletters have proved a hub for innovation and experimentation. Any type of newsletter can be set up on LinkedIn and they are sent directly to the notifications and email inbox of newsletter subscribers. It is also easy to invite connections to subscribe, much like inviting them to follow a LinkedIn page. Publishers like Forbes, The Financial Times and L’Opinion have already leveraged LinkedIn newsletters. We recently launched our Twipe Weekly News Digest as a LinkedIn newsletter to give our subscribers access to our top 5 stories of the week, with you every Monday morning.
WhatsApp newsletters have also come to the fore. Publishers have previously experimented withWhatsApp but newsletters are a new way to do this. WhatsApp newsletters utilise the broadcast feature and are a more informal way of starting a newsletter. Signing up requires just 2 clicks and no email address. Their frequency is up to the creator, being able to post as frequently or rarely as they want. The fact that these are on an app means that they are already mobile optimised and can easily feature non-text elements like videos and files. The newsletters are easily shareable via links and can be linked directly to a WhatsApp group. Communities can also be built with the most engaged members of newsletters able to be added into private group chats.
Cathy Hackl has a successfulMetaverse & Web3 newsletter running whilst Matt Navarra’s Geekout newsletter now also has a home on WhatsApp with over 3600 participants.
Matthew Lynes Media Innovation Analyst @ Twipe
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Twipe is a SaaS platform for edition distribution, creation, and analytics used by leading newspapers across the Northern Hemisphere. Twipe also offer Personalisation AI services wth JAMES, Your Digital Butler. Twipe is an innovation leader helping publishers like The Telegraph, Le Monde, Ouest-France and DuMont grow their digital subscriber bases. Every month more than 8 million digital editions are downloaded from its platform.
WILL BE IN THE 50S THIS EVENING AROUND TAHOE. AND THERE’S A FLASH FLOOD WATCH IN EFFECT THROUGH THIS EVENING BECAUSE THESE THUNDERSTORMS WILL CONTAIN HEAVY RAIN. AND WHEN THAT HAPPENS, THE WATER DOESN’T HAVE A WHOLE LOT OF PLACES TO GO BECAUSE THE SOILS ARE SATURATED. THOSE RUNOFF FROM THESE STORMS COULD GO INTO THOSE CREEKS AND RIVERS THAT ARE ALREADY VERY FILLED WITH THOSE SNOWMELT. AND THESE STORMS ARE GOING TO BE SLOW MOVING, WHICH IS WHY THEY HAVE THE CAPABILITY OF PRODUCING THAT HEAVY RAIN. STILL HAVE THAT REALLY GOOD ONSHORE BREEZE. AND FAIRFIELD, 24 MILES AN HOUR, OCCASIONAL GUSTS HIGHER THAN THAT. THAT’S GOING TO KEEP TEMPERATURES COOLER THAN AVERAGE. WE’LL STILL ENJOY MOSTLY SUNNY SKIES TODAY IN THE VALLEY, UPPER 70S TO NEAR 80 COULD EVEN SEE AN ISOLATED STORM TRYING TO WANDER ITS WAY DOWN THE WEST SLOPE IN THE FOOTHILLS. DON’T THINK IT’LL MAKE IT TO THE HIGHWAY 49 CORRIDOR, BUT YOU’LL SEE SOME CLOUDS IN THE FOOTHILLS LATER TODAY AN
Northern California forecast: Active Tuesday afternoon ahead for Sierra thunderstorms
Updated: 12:04 PM PDT May 30, 2023
An area of low pressure nearby will help thunderstorms develop Tuesday afternoon in the Sierra.These thunderstorms may move slowly, allowing for heavy rain to fall in some areas and bring the potential for flash flooding.”Flash flood watch is in effect through this evening because these thunderstorms will contain heavy rain, and when that happens, the water doesn’t have a whole lot of places to go because the soils are saturated,” said meteorologist Eileen Javora. Most of the activity will be above 5,000 feet in elevation, but some of the storms may drift westward down the west slope of the Sierra — so there is a slight chance some of the Foothills will hear rumbles of thunder or see a bit of rain.”Don’t think it’ll make it to the Highway 49 corridor, but you’ll see clouds in the Foothills later today,” Javora said.The Valley, meanwhile, will have mostly sunny skies with high temperatures in the upper 70s to near 80 degrees.Download our app for the latestHere is where you can download our app for the latest weather alerts.Track interactive, Doppler radar(App users, click here to see our interactive radar.)Real-time traffic map(App users, click here to see our real-time traffic map.)Follow our KCRA weather team on social mediaChief meteorologist Mark Finan on Facebook and TwitterMeteorologist Tamara Berg on Facebook and TwitterMeteorologist Eileen Javora on FacebookMeteorologist Dirk Verdoorn on FacebookMeteorologist/climate reporter Heather Waldman on Facebook and TwitterWatch our forecasts on TV or onlineHere’s where to find our latest video forecast. You can also watch a livestream of our latest newscast here. The banner on our website turns red when we’re live.We’re also streaming on the Very Local app for Roku, Apple TV or Amazon Fire TV.
An area of low pressure nearby will help thunderstorms develop Tuesday afternoon in the Sierra.
These thunderstorms may move slowly, allowing for heavy rain to fall in some areas and bring the potential for flash flooding.
“Flash flood watch is in effect through this evening because these thunderstorms will contain heavy rain, and when that happens, the water doesn’t have a whole lot of places to go because the soils are saturated,” said meteorologist Eileen Javora.
Most of the activity will be above 5,000 feet in elevation, but some of the storms may drift westward down the west slope of the Sierra — so there is a slight chance some of the Foothills will hear rumbles of thunder or see a bit of rain.
“Don’t think it’ll make it to the Highway 49 corridor, but you’ll see clouds in the Foothills later today,” Javora said.
The Valley, meanwhile, will have mostly sunny skies with high temperatures in the upper 70s to near 80 degrees.
An article on 2020 US presidential elections, Death by a thousand cuts: How Trump was robbed, details how Donald Trump was made to lose not by “in the face” criminality-like outright hacking of voting machines, but what can be better described as “death by thousand cuts”. None of these acts on its own amounted to prima facie wrongdoing, but in reality each is a scam that maintained a veneer of respectability.
The article talks about how they changed election laws just before the polls in such a way where previously illegal practices were made legal (mail in ballots and standards of verification), role of Big Tech that hid anything about Joe Biden and his family corruption, particularly his son Hunter Biden laptop explosive revelations, $400 million donation by Mark Zuckerberg that created organisations that state governments hired to run the election in swing states across the nation, among others.
The Zuckerberg-funded activist organisations which were supposed to be non-partisan focused their resources on multiple ways to benefit Biden and impede Trump in carefully selected counties with slim electoral vote margins. To top it all, Big Tech banned any criticism of the election. The article summarises the US 2020 election as, “in combination, an election where western deep state used extraordinarily and deceitful measures as a new form of institutional gerrymandering particularly in few swing states to change the outcome of the election”.
While the situation in Bharat is not exactly the same as in the United States, the end goal of subversion of the election process to institute regime change in 2024 has actually started happening in full swing by the breaking India forces using various methods. The detailed micro and macro planning by well-funded experts cannot be missed by anyone with a discerning eye. Word is that there are about 220 to 240 Lok Sabha seats identified across the country where there is tacit agreement among Opposition parties to field only one strong candidate with a sprinkling of weak candidates from the rest of the Opposition parties. These locations must have been carefully selected with thin margins to engineer an outcome. Just as the article on US elections said, there is nothing wrong on the surface but the voter as well as competition (BJP) is deceived that it is a multi-party candidate election whereas in truth it is not.
Just as in the US where supposedly non-partisan organisations created using a very large donation by Zuckerberg manipulated elections in carefully selected areas, India has its own set of NGOs, literally thousands funded by foreign entities. Adding to this, as documented in works like Snakes in the Ganga, there are many entities ostensibly created as companies providing services in the remote areas to circumvent Foreign Contribution Regulation Act laws. On the surface they are providing services but their reach is being used to propagate subtle messages to affect election outcomes. Their extensive reach to the last-mile voter can have deadly consequences for holding a free and fair election.
In recently-held elections in Karnataka, third party campaigning is believed to have been done by several NGOs in the remote areas more than a year before the election, saying that the ruling BJP is a “40 percent cut” party. The problem is these subtle campaigns are done in the name of NGOs established for public good or in the name of providing service. Worse, in the case of Karnataka it did not give a full picture of corruption in the state where the then Opposition party itself was led by someone accused of amassing thousands of crores of rupees in corruption.
Free and fair elections in India are challenged by another phenomenon called ‘freebies’. The recent Karnataka elections is again a case in point (along with other states like Punjab, Delhi) where freebies promised are believed to have played a large role in election outcome. This will be one of the strategies that could be used in 2024 as well with carefully planned messages propagated through media, NGOs, dubious service organisations and third-party campaigning.
This freebie culture raises many questions that the country needs to urgently address if democracy is to be preserved. First, these are not funded by politicians or political parties promising them, it is taxpayer funds. Do the parties have agreement from taxpayers to give away their funds? Then, there is even the issue of whether the promises made during elections to get votes can even be met, as is seen in Karnataka where big promises are made before elections and after winning elections, so many ifs and buts have been put in place to receive these freebies, which according to some outlets make almost everyone ineligible. None of the parameters for receiving the freebies was ever announced nor a true picture was given to voters before the elections. If voters were enticed and duped with such false promises, how can that be considered a free and fair election?
On the other hand, if the promises for freebies are kept after winning elections causing a large drain on the state budget, were the voters informed of the consequences of the drain, the lack of funds to do development projects and other state-provided services?
Then there is the question of making secret promises to sections of the voting community. Going back to Karnataka, after the election results were announced Muslim leaders stated that they were promised a Deputy CM and five ministerial positions that must have certainly helped to gain a large number of votes of that community which constitute about 10 percent of the total voter community in the state. When such wild promises are made, should this not be informed to the rest of the voting community before the elections so that an informed decision can be made by them? Yes, the bluff can be called when the next election comes after five years, but the voters get stuck for five years. One suspects this ploy will be used in 2024 as well, with deadly consequences.
Last but not the least, there may be attempts at creatingmultiple artificially created regional and national disturbances to divide and incite communities using well-devised toolkits.
One really hopes Bharat is prepared for these highly sophisticated and well-funded toolkits seeking to destabilise the country and usher in a regime change. The 2024 election will be a momentous one, in that case.
The writer is a US-based activist who has played a critical role in the introduction of paper trail for India’s Electronic Voting Machines called VVPAT. Views expressed are personal.
Meta-owned WhatsApp is reportedly rolling out a new feature called — `status archive` for businesses to beta tester on Android.
According to WABetaInfo, the status updates will be archived on users` devices after 24 hours when the feature is enabled.
In addition, users can also manage their archive preferences and see their archive directly from the menu within the Status tab.
As the archive is always private, only the businesses can see their archived status updates.
Moreover, the report said that this feature could be very useful for businesses as it will allow them to republish a status from their archive and share it with their customers again in order to improve their business.
The status updates will be stored on the device for up to 30 days, and businesses will still be able to create advertisements for Facebook or Instagram or share the status updates until they expire in the archive.
Currently available to beta testers, the report mentioned the new feature will become available to more users in the coming weeks.
Meanwhile, WhatsApp is reportedly working on a new feature called — `WhatsApp usernames`, which will let users choose unique usernames for their accounts.
With this feature, users will be able to opt for a unique and memorable username, instead of depending solely on phone numbers to identify contacts.