There are 4.5 billion social media users worldwide, but publishers could be making more of the opportunity Social media usage is higher than ever, but publishers...
In a significant move, SEMrush has acquired a highly-regarded community for SEO professionals: Traffic Think Tank. Founded by renowned digital marketing experts Matthew Howells-Barby, Nick Eubanks,...
“Facebook is a particularly effective platform for all manner of content verticals to generate click-throughs.” Highlights from a new report that compiles benchmarking data from the...
Google Analytics 4 (GA4) marks a major shift in thinking about how web and app properties are tracked. Formerly called “App + Web properties” in beta,...
69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other...
Social media algorithms have become a source of concern due to the spread of misinformation, echo chambers, and political polarization. The main purpose of social media...
Microsoft-owned social platform for “managing your professional identity” has been growing in popularity for some time, and now it’s enjoying its special place A year ago,...
Over the past year, the global TikTok community has outgrown many of its Gen Z stereotypes. It has created new genres of entertainment, shared authentic stories...
Happy new year. It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder if it...
The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that,...