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PlayStation starts 2021 as king of TV ad impressions

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playstation-starts-2021-as-king-of-tv-ad-impressions

PlayStation has continued its domination of gaming industry TV advertising into the new year, racking up over 425.7 million ad impressions from mid-December to mid-January — 44% of the industry’s total.

Overall, 16 brands aired 51 spots more than 4,000 times during our measurement window, resulting in 962.7 million TV ad impressions. Once again, sports delivered top impression-counts. And it’s also worth noting the appearance of ranking-newcomer Jackbox Games, which debuts at No. 4.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.

Below are the top five most-seen gaming industry TV advertisers from Dec. 16 through Jan. 15.

PlayStation aired seven spots 341 times, generating 425.7 million TV ad impressions. Its most-seen commercial (156.5 million impressions) was “New Worlds to Explore,” promoting the PlayStation 5. Over 30% of the brand’s impressions came from college football, while the NFL and NBA also delivered top impression-counts. Top networks by impressions included ESPN, ABC, and ESPNU.

Xbox takes second place with 163.7 million TV ad impressions, the bulk of which occurred in December. The brand ran four commercials 699 times, with the Cyberpunk 2077 spot “Seize the Day,” featuring Keanu Reeves, generating the most impressions (80.3 million). Top programs included broadcasts of college football games, South Park, and Family Guy; Fox, Comedy Central, and FXX were among the top networks delivering impressions.

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At No. 3: Nintendo, which generated 159.9 million TV ad impressions from 887 airings of 20 spots. With 28.7 million impressions, “My Way to Play: Minecraft Dungeons,” advertising the Switch, was the brand’s most-seen commercial. Notably, during the period measured, college football was the top programming driving impressions for Nintendo — a break from its usual family/kid-friendly focus. Other top shows included Big City Greens and SpongeBob SquarePants, while top networks included Disney Channel, ABC, and Nick.

Jackbox Games, which advertised on national TV for the first time ever in November, takes fourth place. The brand aired two spots, both promoting Jackbox PartyPack 7, 711 times, and generated 66.2 million TV ad impressions. Its most-seen spot was “Roommates,” with 39.8 million TV ad impressions. Three of the top shows by impressions were Las Vegas, South Park, and Martin, while top networks driving impressions included E!, Freeform, and IFC.

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EA Sports rounds out the ranking with 44.8 million TV ad impressions generated from four commercials that aired 104 times. The Madden NFL 21 spot “Feel Game Day” was EA’s most-seen, with 29.1 million impressions. The brand targeted sports lovers, with the NFL, Monday Night Kickoff, and college football as the top programming by impressions, while top networks included NFL Network, ESPN, and ABC.


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GAMES

Tiny Tina’s Wonderlands: Glutton’s Gamble is Out Now for Xbox One and Xbox Series X|S

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Tiny Tina's Wonderlands: Glutton's Gamble


It takes a strong stomach to face the monster in Vesper’s second Mirror of Mystery, available now in Tiny Tina’s Wonderlands! Trouble is brewing as Imelda, the Sand Witch, unleashes her latest culinary creation — a potion that imbues her with a voracious appetite (and fearsome strength to boot).

Tiny Tina's Wonderlands: Glutton's Gamble Screenshot

To disrupt her devious dinner party, you’ll need to retrace her steps, collecting ingredients for her latest recipe while trouncing shrooms, crabs, and the skeletal Gingerdead! Prepare to pepper baddies with bullets, flambé your foes with fireballs, and sink your teeth into a feast of chaotic fantasy combat!


Four Weeks of Boss Battles and New Loot


As with the other Mirrors of Mystery, Glutton’s Gamble can give you a chance to face a more difficult dungeon and farm higher-tier loot to help you complete the main story. By gaining access to Glutton’s Gamble, either through individual purchase or owning the Season Pass (sold separately and as part of the Chaotic Great Edition), you can test your mettle with this challenging, replayable gauntlet while Vesper shares the self-contained story of Imelda’s origins.

Tiny Tina's Wonderlands: Glutton's Gamble ScreenshotTiny Tina's Wonderlands: Glutton's Gamble Screenshot

Vesper and her Mirrors of Mystery are in the Dreamveil Overlook, just outside of Brighthoof in the Overworld. The enemies within have a baseline level of 13, and will scale to your Fatemaker’s level beyond that, making the Mirrors of Mystery a worthy, repeatable endeavor whether you’re still early on in your Fatemaker’s quest or you’ve forged yourself in the flames of the most difficult Chaos Levels. But tread carefully, because dying within a Mirror of Mystery will kick you out of the looking glass; you’ll have to start over if you want to show Imelda who’s boss.

Tiny Tina's Wonderlands: Glutton's Gamble ScreenshotTiny Tina's Wonderlands: Glutton's Gamble Screenshot

For three consecutive weeks following the launch of Glutton’s Gamble, Imelda will cook up a new potion transforming her into an ever-more voracious beast! With each progressively tougher form, new Legendary gear will be added to the loot table, giving you good reason to return for some rematches. Those new items are in addition to the wide array of fresh cosmetic items you can collect, whether as random drops from enemies within the Mirrors of Mystery or when spinning Vesper’s Wheel of Fate using the Lost Souls you’ve collected during your mirror-dimension battles.

Tiny Tina's Wonderlands: Glutton's Gamble ScreenshotTiny Tina's Wonderlands: Glutton's Gamble Screenshot

Below is a planned schedule for when Imelda takes on new, deadlier forms, along with the planned loot additions for each difficulty level (dates and times subject to change). You’ll have to beat each form consecutively, even if you’re playing Glutton’s Gamble after the following dates have passed. Vesper will reveal unique insight into Imelda’s motives with each difficulty level; beat all four to hear the full story.

  • First Form: May 19 at 9:30 a.m. PT
    • New Garlic Breath Legendary spell and Precious Jamstone Legendary ring
  • Second Form: May 26 at 9:30 a.m. PT
    • New Salt and Battery Legendary melee weapon and Lich’s Augur Legendary ward
  • Third Form: June 2 at 9:30 a.m. PT
    • New Boltlash Legendary spell and Miasmic Chainmail Legendary armor
  • Final Form: June 9 at 9:30 a.m. PT
    • Two new Legendary guns (Oil & Spice and Butterboom) and Barboload Legendary amulet

If you can successfully complete Glutton’s Gamble at least once, its five unique level layouts and the Imelda boss fight will be added to the pool of Chaos Chamber possibilities for even more endgame dungeon variety. Combined with the ongoing series of limited-time mini-events and weekly Featured Runs that are constantly being added to Tiny Tina’s Wonderlands, there’s lots to be gained from besting Imelda’s new forms each week. Good luck defeating Imelda and her cauldron full of culinary chaos!

Tiny Tina’s Wonderlands: Glutton’s Gamble

2K


84

$9.99

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It takes a strong stomach to face the monster in Vesper’s second Mirror of Mystery!

Trouble is brewing as Imelda, Witch of the Sand, unleashes her latest culinary creation—a potion that imbues her with a voracious appetite (and fearsome strength to boot).

To disrupt her devious dinner party, you’ll need to retrace her steps, collecting ingredients for her latest recipe while trouncing shrooms, crabs, and the skeletal Gingerdead. Prepare to pepper baddies with bullets, flambé your foes with fireballs, and sink your teeth into a feast of chaotic fantasy combat!
• New boss Imelda, Witch of the Sand, with four powerful forms that unlock over time
• New loot to collect, including weapons, gear, and cosmetic items
• Additional environments that, once beaten, can show up in the randomized endgame dungeons of the Chaos Chamber

Access to Glutton’s Gamble and other Mirror of Mystery content is granted by the Tiny Tina’s Wonderlands Season Pass or individual purchase. The Season Pass itself is included in the Chaotic Great Edition and can also be purchased separately.

Tiny Tina’s Wonderlands: Season Pass

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446

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$29.99

Take on outlandish new challenges with the Tiny Tina’s Wonderlands Season Pass! Delve into four distinct dungeons and battle formidable bosses within. Discover all-new weapons and gear, wield the power of an additional seventh class included with the fourth dungeon, and rock the cosmetics of the Butt Stallion Pack!

On the outskirts of Brighthoof lies the eerie Dreamveil Overlook, where the enigmatic, affable fortune teller Vesper awaits an audience. Peer into her Mirrors of Mystery and you’ll be whisked away to illusionary environments with fearsome new boss encounters, fighting for your life as Vesper regales you with fantastical fables.

Each time you successfully vanquish the boss’ increasingly powerful forms, you’ll earn Lost Souls that let you spin Vesper’s Wheel of Fate, rewarding you with Legendary weapons and gear, as well as unique cosmetics. Completing a story also adds its contents to the pool of possibilities in the Chaos Chamber, the endlessly replayable endgame of Tiny Tina’s Wonderlands!

– Fight your way through four replayable dungeons, guided by the mysterious Vesper
– Create even more Multiclass combinations with an additional seventh class, complete with two fresh Action Skills and a unique skill tree
– Test your skills against new boss encounters with scaling difficulty and optional challenges
– Collect a bevy of new Legendary weapons, gear, and cosmetic items
– Expand the pool of randomized content and rewards in the Chaos Chamber endgame mode
– Flaunt the cosmetics included in the Butt Stallion Pack:
– Diamond Guard Armor Presets (3 items)
– Crystal Glitter Makeup Pack (5 items)
– Adamant Throne Banner Set (2 items)
– Diamond Hero Statue Material

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Tiny Tina’s Wonderlands

2K

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267

$59.99

Embark on an epic adventure full of whimsy, wonder, and high-powered weaponry! Bullets, magic, and broadswords collide across this chaotic fantasy world brought to life by the unpredictable Tiny Tina.
Roll your own multiclass hero and loot, shoot, slash, and cast your way through outlandish monsters and loot-filled dungeons on a quest to stop the tyrannical Dragon Lord. Everyone’s welcome, so join the party, throw on your adventuring boots, and be Chaotic Great!

AN UNPREDICTABLE FANTASY WORLD
Tiny Tina is your disorderly guide through an extraordinary tabletop realm where rules rarely apply. Explore a vast overworld spanning majestic cities, dank mushroom forests, foreboding fortresses, and more!

GUNS, SPELLS, AND MORE
Blast baddies with powerful guns and devastating spells in frenetic first-person battles. Use your firepower to vanquish legions of enemies, including smack-talking skeletons, land-roaming sharks, and colossal bosses. Then delve deeper into dangerous dungeons for a shot at epic loot!

PARTY UP TO DEFEAT EVIL
Joining you at the table are headstrong captain Valentine and rule-obsessed robot Frette. During your quest to defeat the Dragon Lord, you’ll meet a cast of lovable misfits like a lute-wielding Bardbarian and your very own Fairy Punchfather.

PERSONALIZE YOUR HERO
Create the perfect hero with deep customization, including a multiclass system that lets you mix and match six unique character skill trees, all with their own awesome abilities. Level up, refine your build, expand your arsenal, and become the ultimate adventurer.

BAND TOGETHER IN CHAOTIC CO-OP
Enjoy the story solo or start a party with up to three friends in seamless online multiplayer or local split-screen. Share the spoils or rush to get the shiniest loot—how you play is up to you!

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Xbox LiveXbox Live

Tiny Tina’s Wonderlands: Chaotic Great Edition

2K


890

$89.99

Advertisement

Embark on an epic adventure full of whimsy, wonder, and high-powered weaponry! Bullets, magic, and broadswords collide across this chaotic fantasy world brought to life by the unpredictable Tiny Tina.
Roll your own multiclass hero and loot, shoot, slash, and cast your way through outlandish monsters and loot-filled dungeons on a quest to stop the tyrannical Dragon Lord. Everyone’s welcome, so join the party, throw on your adventuring boots, and be Chaotic Great!

This Edition Includes:
-Full Game
-Optimized for Xbox Series X|S
-Show off your evil side with the Dragon Lord Pack Bonus Content!
-Season Pass

AN UNPREDICTABLE FANTASY WORLD
Tiny Tina is your disorderly guide through an extraordinary tabletop realm where rules rarely apply. Explore a vast overworld spanning majestic cities, dank mushroom forests, foreboding fortresses, and more!

GUNS, SPELLS, AND MORE
Blast baddies with powerful guns and devastating spells in frenetic first-person battles. Use your firepower to vanquish legions of enemies, including smack-talking skeletons, land-roaming sharks, and colossal bosses. Then delve deeper into dangerous dungeons for a shot at epic loot!

PARTY UP TO DEFEAT EVIL
Joining you at the table are headstrong captain Valentine and rule-obsessed robot Frette. During your quest to defeat the Dragon Lord, you’ll meet a cast of lovable misfits like a lute-wielding Bardbarian and your very own Fairy Punchfather.

PERSONALIZE YOUR HERO
Create the perfect hero with deep customization, including a multiclass system that lets you mix and match six unique character skill trees, all with their own awesome abilities. Level up, refine your build, expand your arsenal, and become the ultimate adventurer.

BAND TOGETHER IN CHAOTIC CO-OP
Enjoy the story solo or start a party with up to three friends in seamless online multiplayer or local split-screen. Share the spoils or rush to get the shiniest loot—how you play is up to you!

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