John Mueller States Organic Web Traffic Is Not a Ranking Factor
This video recording of the Google SEO office-hours hangout from May 7, 2021 Googles John Muller states that organic web traffic is not a search engine ranking factor. SEO Professionals shocked!
This comment was first poinited by editors from a tech news website based in Australia
Watching this video from the 18:53 minute will revile that Google themsevles say organic search traffic is not a search engine ranking factor.
Organic web traffic is simply the way to optimize your blog on internet reach without resorting to the paid ways of advertising. In Google’s eyes, high quality and relevant content are more valuable to Google than paid advertisements. But only great, relevant content can generate significant organic traffic not only without promotion but also with little or no effort. Only after many efforts were we able to get ourselves in the big league of these super blogging gurus. Let us now look at some of the most effective ways of creating high quality, relevant and organic web traffic that will not only boost your ranking but will also help your website to convert better.
The first and the foremost important strategy that must be used for optimal optimization is Link Building. There are different ways of doing this, and for optimum results you must make sure that you are focusing on optimizing each aspect of your link building strategy. You need to optimize your external linking strategies like adding your website URL to other sites as well as social media networking profiles. If you want to make sure that your link building strategy is delivering results, it is important that you also make sure that you are performing proper and honest link building techniques. This ensures that Google and other search engines do not penalize your site by pointing out any fraudulent links.
One of the simplest yet most effective ways to start optimizing your web pages for the search engines today is by utilizing the On-Page Optimization. This technique involves making sure that your website is as search engine friendly as possible and that the keywords and the phrases that you use in the title tags, Meta tags and content of your website are those that Google spiders find most frequently. You can learn more about this on-page optimization strategy by following Google’s on-page optimization tutorials. One of the reasons why On-Page Optimization has been considered so effective is because it is 100% free!
Another technique that you can do in order to increase the relevance of your keywords and the relevance of your content to a target audience is by making sure that your meta tags and title tags are optimized properly. It does not matter whether or not you are using Google AdWords to pay for the relevant keywords that you need to have on your site. The important thing here is that you get good search engine rankings for them. This is where on-page optimization steps come into play.
If you also want to improve the quality and relevancy of the information that you deliver to your visitors as well as ensure that you get good search engine rankings for it, then it is time that you move on to off page optimization. One of the ways that you can do this is by improving the user experience that your visitors have when they visit your web pages. If your website is not pleasant to look at or to navigate through, then you will not get much user experience from your visitors. As such, you need to make sure that the links that you use in your web pages are optimized and there are no spelling or grammatical errors in them as well.
In a nutshell, there are two important things that you need to focus on if you are looking to promote your site using either paid methods or the more popular and less expensive SEO methods. First is backlinks and second is user experience optimization. If you want to optimize your keyword density in order to increase your backlinks, then you should know about how to use Google Keyword Tool. And you should know how to optimize your content to make sure that it is entertaining, educative, and provides relevant information to your potential buyers. Hopefully after reading this article, you will have a better idea of how you can go about optimizing your web pages and your keywords in order to get the best results from both paid advertising and the free method of promoting your business online.
Google Warns About Misuse of Its Indexing API
Google has updated its Indexing API documentation with a clear warning about spam detection and the possible consequences of misuse.
Warning Against API Misuse The new message in the guide says:
“All submissions through the Indexing API are checked for spam. Any misuse, like using multiple accounts or going over the usage limits, could lead to access being taken away.”
This warning is aimed at people trying to abuse the system by exceeding the API’s limits or breaking Google’s rules.
What Is the Indexing API? The Indexing API allows websites to tell Google when job posting or livestream video pages are added or removed. It helps websites with fast-changing content get their pages crawled and indexed quickly.
But it seems some users have been trying to abuse this by using multiple accounts to get more access.
Impact of the Update Google is now closely watching how people use the Indexing API. If someone breaks the rules, they might lose access to the tool, which could make it harder for them to keep their search results updated for time-sensitive content.
How To Stay Compliant To use the Indexing API properly, follow these rules:
- Don’t go over the usage limits, and if you need more, ask Google instead of using multiple accounts.
- Use the API only for job postings or livestream videos, and make sure your data is correct.
- Follow all of Google’s API guidelines and spam policies.
- Use sitemaps along with the API, not as a replacement.
Remember, the Indexing API isn’t a shortcut to faster indexing. Follow the rules to keep your access.
This Week in Search News: Simple and Easy-to-Read Update
Here’s what happened in the world of Google and search engines this week:
1. Google’s June 2024 Spam Update
Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.
2. Changes to Google Search Interface
Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.
3. New Features and Tests
- Link Cards: Google is testing link cards at the top of AI-generated overviews.
- Health Overviews: There are more AI-generated health overviews showing up in search results.
- Local Panels: Google is testing AI overviews in local information panels.
4. Search Rankings and Quality
- Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
- Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.
5. Advice for Content Creators
- Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
- Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.
6. New Search Features in Google Chrome
Google Chrome for mobile devices has added several new search features to enhance user experience.
7. New Tests and Features in Google Search
- Credit Card Widget: Google is testing a new widget for credit card information in search results.
- Sliding Search Results: When making a new search query, the results might slide to the right.
8. Bing’s New Feature
Bing is now using AI to write “People Also Ask” questions in search results.
9. Local Search Ranking Factors
Menu items and popular times might be factors that influence local search rankings on Google.
10. Google Ads Updates
- Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
- Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
- tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
- WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.
These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.
AI
Exploring the Evolution of Language Translation: A Comparative Analysis of AI Chatbots and Google Translate
According to an article on PCMag, while Google Translate makes translating sentences into over 100 languages easy, regular users acknowledge that there’s still room for improvement.
In theory, large language models (LLMs) such as ChatGPT are expected to bring about a new era in language translation. These models consume vast amounts of text-based training data and real-time feedback from users worldwide, enabling them to quickly learn to generate coherent, human-like sentences in a wide range of languages.
However, despite the anticipation that ChatGPT would revolutionize translation, previous experiences have shown that such expectations are often inaccurate, posing challenges for translation accuracy. To put these claims to the test, PCMag conducted a blind test, asking fluent speakers of eight non-English languages to evaluate the translation results from various AI services.
The test compared ChatGPT (both the free and paid versions) to Google Translate, as well as to other competing chatbots such as Microsoft Copilot and Google Gemini. The evaluation involved comparing the translation quality for two test paragraphs across different languages, including Polish, French, Korean, Spanish, Arabic, Tagalog, and Amharic.
In the first test conducted in June 2023, participants consistently favored AI chatbots over Google Translate. ChatGPT, Google Bard (now Gemini), and Microsoft Bing outperformed Google Translate, with ChatGPT receiving the highest praise. ChatGPT demonstrated superior performance in converting colloquialisms, while Google Translate often provided literal translations that lacked cultural nuance.
For instance, ChatGPT accurately translated colloquial expressions like “blow off steam,” whereas Google Translate produced more literal translations that failed to resonate across cultures. Participants appreciated ChatGPT’s ability to maintain consistent levels of formality and its consideration of gender options in translations.
The success of AI chatbots like ChatGPT can be attributed to reinforcement learning with human feedback (RLHF), which allows these models to learn from human preferences and produce culturally appropriate translations, particularly for non-native speakers. However, it’s essential to note that while AI chatbots outperformed Google Translate, they still had limitations and occasional inaccuracies.
In a subsequent test, PCMag evaluated different versions of ChatGPT, including the free and paid versions, as well as language-specific AI agents from OpenAI’s GPTStore. The paid version of ChatGPT, known as ChatGPT Plus, consistently delivered the best translations across various languages. However, Google Translate also showed improvement, performing surprisingly well compared to previous tests.
Overall, while ChatGPT Plus emerged as the preferred choice for translation, Google Translate demonstrated notable improvement, challenging the notion that AI chatbots are always superior to traditional translation tools.
Source: https://www.pcmag.com/articles/google-translate-vs-chatgpt-which-is-the-best-language-translator