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5 Ways to Stop Receiving Spam Emails?

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5 Ways to Stop Receiving Spam Emails?

Did you know that the United States of America tops the list of countries sending the most percentage of spam emails? Yes, as many as 8.61 billion spam emails are sent out daily from the USA. Statistics like these have made learning how to stop spam emails even more crucial.

Receiving Amazon spam emails has become too common these days. Hackers have cracked sophisticated tricks to manipulate customers into sharing sensitive details or making transactions. Using email spam filters keeps such emails out of your inbox as they efficiently detect unsolicited, unwanted, and virus-infected emails.

Continue reading this blog to know five practical ways to stop receiving spam emails and how to report them. But firstly, let’s see what spam email is.

What is Spam Email?

Spam emails are unsolicited and unwanted junk emails sent out in bulk to indiscriminate recipient lists. Amazon spam email is one such example where threat actors get their hands on Amazon’s customer details and send fraudulent bulk emails. The general purpose is to make money by stealing their identity or convincing them to transfer money. A large volume of spam emails can be sent using botnets- the networks of infected computers.

Spam emails are usually sent from illegitimate email addresses. Hackers also use techniques like display name spoofing, where they make an illegitimate email address look legitimate by using the same display name. These emails use scare tactics, have a sense of urgency, contain typos and wrong information, and may make larger-than-life promises ( like sponsored vacations, lottery, expensive gifts, etc.)

How to Report Spam Emails?

Now that you know what spam email is let’s see how to report it. To report spam emails in Gmail, select one or more emails, tap More in the top right, and click on Report Spam.

To report spam emails on Apple Mail, click on the email you want to report and click the Junk mail icon in the mailbox toolbar.

To report spam emails on Outlook, right-click on the email, go to security options and select mark as junk.

Types of Spam Emails

There are various types of spam emails. We’ve gathered the 7 most common ones.

Hoaxed Ads

Ads spam emails offer you products and services with miraculous benefits at low prices. This can be anything from weight loss pills to clothes, gym memberships, Netflix subscriptions, and whatnot. In many cases, they use real offers to attempt scams. Thus, you must know how to stop receiving spam emails if these ads are frequently landing in your inbox.

Threat actors often use unprotected domains of reputed organizations to send such malicious emails in their name. This is done to win the recipients’ trust so that they proceed with the requests made in the email. You can prevent the misuse of your domain using email authentication protocols like DKIM, SPF and DMARC.

Chain Letters

Forward this email to 10 users, and you’ll get good news today- you must have already read these one-liner persuasion messages, no? These are chain letters where the content tries to convince you to forward the virus-infected email to other users or else something bad will happen. Be wary of such tricks; they are outdated, but young users still fall for the trap.

Email Spoofing

Email spoofing is a type of phishing attack where cyber actors trick you by masquerading as someone you know. This can be your boss, coworker, friend, etc. This has a high success rate as recipients are already in the habit of proceeding with the requests made by these people.

A DMARC policy is a pivotal part of any email spoofing security strategy.

Money Scams

These spam emails promise to help you make a mad amount of money with minimum effort and in the comfort of your home. In this, you’re usually asked to submit a small amount of money (in the name of a startup kit, software, laptop, security fees, process fees, etc.) to receive a hefty sum in the future.

It also includes asking for donations in the name of calamity survivors, hungry children, poor families, orphan and disabled kids, etc.

Malware Warning

As per research, almost 75% of organizations have experienced malware activity that spread from one employee to others via email. The malware can be hidden in the attached documents or links that get activated once downloaded or clicked.

Porn Spam

Sending pornography via email is very common as the market is quite lucrative and widespread. They hide malicious links in erotic images and videos that can land you in trouble. Email spam filters help steer clear of such email attacks.

5 Ways to Stop Receiving Spam Emails

Fortunately, there are ways to slow the flow of unwanted emails. Let’s see how to stop receiving spam emails in 5 ways.

1.  Mark As Spam

Email services use algorithms to filter out spam and junk emails by trashing them into a separate folder. However, sometimes they pass the filter and land in the inbox. So, if you spot such messages, just mark them as spam instead of deleting or ignoring. So, whenever you are going to receive emails from that particular address, the email spam filter will drop them in the junk folder.

2.  Delete Spam Mails

If you feel suspicious about an email, just delete it without clicking or downloading any links or attachments. These emails contain malicious email attachments that can activate viruses and help hackers access your system to intercept and steal information. They can also exploit your email address to send fraudulent emails in your name.

To delete the spam emails, select the email you want to delete, right-click and select Delete All Spam Messages Now option.

3. Keep Your Email Address Private

Giving out your personal email address to anyone can increase the number of receiving spammed emails. So, share it with people who genuinely require it. Change your email privacy settings in Gmail as follows:

  • Log-in to your Google account.
  • See the Security Checkup option to check the devices, security events and other email addresses and devices connected to your Gmail account.
  • Turn on/off the toggle switches as per your preferences.
  • Do the same process for the Personal Information and Privacy settings.

4. Use Spam filter

One of the important steps in learning how to stop receiving spam emails is using third-party spam filters to add an extra layer of security. So, all the emails will pass through two spam filters before landing in your inbox or trash folder.

Effective filtering can prevent ransomware attacks, malware threats etc. Invest in third-party email spam filters that align well with your needs and email service provider’s policies.

5. Change Your Email Address

If you’re receiving excessive number of spam emails daily and none of the above suggestions are working for you, you must change your email address. Discontinue using the current one and inform everyone about your new address.

You can add a forwarding address so that you can still receive emails from your old address. This can be done in 4 simple steps:

  1. Open your old email account and go to Settings.
  2. Select the Forwarding and POP/IMAP tab.
  3. Enter your new email address in the Add a Forwarding Address box.
  4. Click on Next to verify the process.

Make sure that you have access to both the accounts for a few months so that you can redirect remaining messages to the new email account.

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Take back your ROI by owning your data

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Treasure Data 800x450

Treasure Data 800x450

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. 

Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ.


Click here to view more MarTech webinars.


About the author

Cynthia RamsaranCynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.

Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.

Driving Change Through Amazon’s Auto Revolution

Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.

The result?

A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.

Bridging the Gap Between Convenience and Complexity

Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.

1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

Ecommerce Partnership Reshaping Auto Retail Dynamics

Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.

In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.

Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on Amazon.com in 2024 – Amazon Staff

This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.

Pedal to the Metal

Seamless Online Purchase:

  • Complete the entire transaction within the trusted Amazon platform.
  • Utilize familiar payment and financing options.
  • Opt for convenient pick-up or doorstep delivery.
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Hyundai’s Cloud-First Transformation:

  • Experience a data-driven organization powered by AWS.
  • Benefit from enhanced production optimization, cost reduction, and improved security.

Alexa Integration in Next-Gen Vehicles:

  • Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
  • Access music, podcasts, reminders, and smart home controls effortlessly.
  • Stay connected with up-to-date traffic and weather information.

Driving into the Future

The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.

The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.

Embrace the change, and witness the evolution of auto retail unfold before your eyes.


Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

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How to Schedule Ad Customizers for Google RSAs [2024]

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How to Schedule Ad Customizers for Google RSAs [2024]

It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.

However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.

I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”

After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.

Responsive Search Ad Customizers 101: Basic Options & Execution

Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.

First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:

  • Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
  • Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
  • Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.

For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.

Once you’ve set up the right customization options, you can start to format your RSAs with customizers.

Here’s how:

  • Start by typing in {
  • Click on Ad Customizer then select your attribute
  • Google will populate your attributes that are already uploaded
  • For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed

 

 

How to Schedule Your Ad Customizers with a Feed

Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.

Just follow this three step process:

1. Create the feed

Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.

We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.

In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.

Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.

Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.

Here’s how your sheet might look:

Now look back at the first 3 columns on your sheet. They should look like this:

Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.

Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.” 

Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)

Your sheet should now look like this:

We recommend adding a date range with default text for any days you’re  not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.

2. Input attributes

Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.

For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.

 

 

Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template. 

Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.

3. Set up an automatic schedule

At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.

 

 

And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.

Common Challenges When Scheduling RSA Ad Customizers

When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.

Not scheduling your upload when the site changes 

The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.

Skipping QA during a message change

Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.

Issues with the IMPORTRANGE function

Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.

Not sharing access of the Google template for automatic uploads

Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.

Having date range gaps in your parent sheet

Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.

Conclusion

Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention. 

By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.

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