MARKETING
5 Ways to Stop Receiving Spam Emails?
Did you know that the United States of America tops the list of countries sending the most percentage of spam emails? Yes, as many as 8.61 billion spam emails are sent out daily from the USA. Statistics like these have made learning how to stop spam emails even more crucial.
Receiving Amazon spam emails has become too common these days. Hackers have cracked sophisticated tricks to manipulate customers into sharing sensitive details or making transactions. Using email spam filters keeps such emails out of your inbox as they efficiently detect unsolicited, unwanted, and virus-infected emails.
Continue reading this blog to know five practical ways to stop receiving spam emails and how to report them. But firstly, let’s see what spam email is.
What is Spam Email?
Spam emails are unsolicited and unwanted junk emails sent out in bulk to indiscriminate recipient lists. Amazon spam email is one such example where threat actors get their hands on Amazon’s customer details and send fraudulent bulk emails. The general purpose is to make money by stealing their identity or convincing them to transfer money. A large volume of spam emails can be sent using botnets- the networks of infected computers.
Spam emails are usually sent from illegitimate email addresses. Hackers also use techniques like display name spoofing, where they make an illegitimate email address look legitimate by using the same display name. These emails use scare tactics, have a sense of urgency, contain typos and wrong information, and may make larger-than-life promises ( like sponsored vacations, lottery, expensive gifts, etc.)
How to Report Spam Emails?
Now that you know what spam email is let’s see how to report it. To report spam emails in Gmail, select one or more emails, tap More in the top right, and click on Report Spam.
To report spam emails on Apple Mail, click on the email you want to report and click the Junk mail icon in the mailbox toolbar.
To report spam emails on Outlook, right-click on the email, go to security options and select mark as junk.
Types of Spam Emails
There are various types of spam emails. We’ve gathered the 7 most common ones.
Hoaxed Ads
Ads spam emails offer you products and services with miraculous benefits at low prices. This can be anything from weight loss pills to clothes, gym memberships, Netflix subscriptions, and whatnot. In many cases, they use real offers to attempt scams. Thus, you must know how to stop receiving spam emails if these ads are frequently landing in your inbox.
Threat actors often use unprotected domains of reputed organizations to send such malicious emails in their name. This is done to win the recipients’ trust so that they proceed with the requests made in the email. You can prevent the misuse of your domain using email authentication protocols like DKIM, SPF and DMARC.
Chain Letters
Forward this email to 10 users, and you’ll get good news today- you must have already read these one-liner persuasion messages, no? These are chain letters where the content tries to convince you to forward the virus-infected email to other users or else something bad will happen. Be wary of such tricks; they are outdated, but young users still fall for the trap.
Email Spoofing
Email spoofing is a type of phishing attack where cyber actors trick you by masquerading as someone you know. This can be your boss, coworker, friend, etc. This has a high success rate as recipients are already in the habit of proceeding with the requests made by these people.
A DMARC policy is a pivotal part of any email spoofing security strategy.
Money Scams
These spam emails promise to help you make a mad amount of money with minimum effort and in the comfort of your home. In this, you’re usually asked to submit a small amount of money (in the name of a startup kit, software, laptop, security fees, process fees, etc.) to receive a hefty sum in the future.
It also includes asking for donations in the name of calamity survivors, hungry children, poor families, orphan and disabled kids, etc.
Malware Warning
As per research, almost 75% of organizations have experienced malware activity that spread from one employee to others via email. The malware can be hidden in the attached documents or links that get activated once downloaded or clicked.
Porn Spam
Sending pornography via email is very common as the market is quite lucrative and widespread. They hide malicious links in erotic images and videos that can land you in trouble. Email spam filters help steer clear of such email attacks.
5 Ways to Stop Receiving Spam Emails
Fortunately, there are ways to slow the flow of unwanted emails. Let’s see how to stop receiving spam emails in 5 ways.
1. Mark As Spam
Email services use algorithms to filter out spam and junk emails by trashing them into a separate folder. However, sometimes they pass the filter and land in the inbox. So, if you spot such messages, just mark them as spam instead of deleting or ignoring. So, whenever you are going to receive emails from that particular address, the email spam filter will drop them in the junk folder.
2. Delete Spam Mails
If you feel suspicious about an email, just delete it without clicking or downloading any links or attachments. These emails contain malicious email attachments that can activate viruses and help hackers access your system to intercept and steal information. They can also exploit your email address to send fraudulent emails in your name.
To delete the spam emails, select the email you want to delete, right-click and select Delete All Spam Messages Now option.
3. Keep Your Email Address Private
Giving out your personal email address to anyone can increase the number of receiving spammed emails. So, share it with people who genuinely require it. Change your email privacy settings in Gmail as follows:
- Log-in to your Google account.
- See the Security Checkup option to check the devices, security events and other email addresses and devices connected to your Gmail account.
- Turn on/off the toggle switches as per your preferences.
- Do the same process for the Personal Information and Privacy settings.
4. Use Spam filter
One of the important steps in learning how to stop receiving spam emails is using third-party spam filters to add an extra layer of security. So, all the emails will pass through two spam filters before landing in your inbox or trash folder.
Effective filtering can prevent ransomware attacks, malware threats etc. Invest in third-party email spam filters that align well with your needs and email service provider’s policies.
5. Change Your Email Address
If you’re receiving excessive number of spam emails daily and none of the above suggestions are working for you, you must change your email address. Discontinue using the current one and inform everyone about your new address.
You can add a forwarding address so that you can still receive emails from your old address. This can be done in 4 simple steps:
- Open your old email account and go to Settings.
- Select the Forwarding and POP/IMAP tab.
- Enter your new email address in the Add a Forwarding Address box.
- Click on Next to verify the process.
Make sure that you have access to both the accounts for a few months so that you can redirect remaining messages to the new email account.
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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