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6 Marketing Mistakes for Business You Can’t Afford

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Whether you’re using social media to promote your company or putting together an SEO campaign, make sure you reach your goal in fresh and innovative ways – and reduce your chances of turning customers away. Digital marketing services have many benefits, such as: Increased engagement, better understanding, and a stronger brand – but that’s only if you do the right thing. Here are nine marketing mistakes that every tour operator should avoid.

Cross-channel Advertising Mistakes to Avoid

1. Delivery of Inconsistent Messages.

This will be the most basic suggestion I’ll make in this post, but you may be surprised by the number of companies making this mistake. Whether someone searches for you on Google or Bing, is watching you as they scroll through their Facebook or Instagram feeds, or when they get industry news on LinkedIn and Twitter, it’s important to keep your posts consistent.

2. Ignoring Negative Reviews and Low Ratings.

If some of your customers posted negative reviews online or gave your business a low rating, make sure you take steps to remedy the situation. The Whit House Consumer Affairs Office reports that news of poor customer service reaches twice as many people as praise for good service. Even if there is nothing you can do with that particular customer, you can make an effort to promote all of your positive ratings and reviews.

Create a testimonial page on your website dedicated to showcasing satisfied customers and promote testimonials on your social media sites so that the average web user sees more positive than negative reviews about your company. Promoting positive reviews can be an important part of your Internet marketing services, and you can encourage customers to submit reviews with some of these tips.

See also  The Five Things to Think About For Your 2022 Marketing Budget

3. Rigidity in Relation to the Budget.

It’s nice to say that you have a budget of $ 50,000 and want to advertise on Search, Facebook, and LinkedIn, and maybe even specify the intervals you think you should start at. But over the course of the month, it’s in your best interest to pay attention to how each channel performs relative to the average, as well as how effectively they add value in relation to each other.

4. Don’t use Google Analytics for Tracking.

First, it is a false story. If you really only have one business channel, you will never know what drives your sales. I’ve said this before and I’ll say it again: if there was an attribution platform that was 100% accurate, this founder would be a household name because they would be rich. But just because something isn’t perfect doesn’t mean it’s not critical to success.

Each platform has its own feature, which is great. It doesn’t really matter that each platform almost always requires more credit than it should. This is not (only) because they are trying to show their value, but in part because of the lack of technology to cross-validate other platforms.

5. Ignoring Non-Converting

While we’d always like to see all channels lead to direct conversions, this is simply not realistic. In most cases, there are multiple channels involved in a user’s journey to conversion (which is the basis of cross-channel marketing), so it is important to determine the role each channel plays and at what stage. The Associated Conversions report can show you how many conversions each channel or campaign generated for you, even if they weren’t the last indirect contact.

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6. Placing the Same Offers on All channels.

You know from experience that you have a different mindset on Instagram than on LinkedIn or when searching on Google. Your audience is no different. So if a particular offer works well on Google but not Facebook, the problem might not be your ad copy or Facebook creative, but the offer itself.

Author:
First DigiAdd is one of the top digital marketing companies in Pune offering the following Digital services SEO, SEM, SMO, Email Marketing, Web Development, Lead Generation, Bulk SMS. We are a leading digital marketing company offering complete digital marketing solutions to help your business to grow. As a digital marketing company in Pune, we help to build your business on top rank. Also, we are providing Email and Bulk SMS services for making a good relationship with you & your customers. First DigiAdd helps every type of business to grow online.

MARKETING

Snapchat launches augmented reality tool Shopping Lenses

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Snapchat launches augmented reality tool Shopping Lenses


Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform.

Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products,” said Jeremi Gorman, Chief Business Officer for Snap Inc. “Starting today, our revamped AR Shopping Lenses will mean a more engaging experience for our Snapchat community, and enable a faster, easier way to build Lenses for businesses

Upgraded AR experience. Shopping Lenses provides product information and SKU-specific purchase capabilities. Prices and color details are dynamically updated in real-time, allowing users to make purchases on items and styles that are in-stock and ready to ship.

Cutting down on the clicks that it takes for a user to track down and buy a product that they like when they see it on social, Shopping Lenses allows a shopper to purchase an item with one tap on the Lens Product Card triggered by the experience.

Read more: 2022 Predictions: E-commerce everywhere

Results for brands. Real-time updates for the customer experience also mean real-time analytics for marketers. Brands gain insights and intent data when a product is being tried on virtually in Shopping Lenses.

Shopping Lenses with Product Card. Image: Snap Inc.

These signals can help businesses optimize their Snapchat presence and increase sales by reaching the right customers. It can also help product development by showing brands what products and features are taking off on Snap.

Beta partners for Shopping Lenses include Ulta Beauty and MAC Cosmetics. Ulta Beauty saw $6 million in incremental purchases on Snapchat using the catalog-powered Shopping Lenses, with over 30 million product try-ons in a two-week period. MAC Cosmetics saw 2.4-times higher lift in brand awareness, and 9 times higher lift in purchase intent.

See also  PPC trends to look out for in 2020

Why we care. Social media platforms are adding features to remove friction and enable interested users to purchase products in a seamless way, which improves experience for customers with high intent.

Stepping back a bit, we can also see how AR and other 3D imaging technologies are becoming must-haves for marketers in specific industries, including beauty, fashion and retail more generally. 


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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MARKETING

Getting Your First 1000 YouTube Subscribers

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Getting Your First 1000 YouTube Subscribers


Video is the future (and the right now) of marketing, and it’s never been easier to start your own YouTube channel.

In today’s episode, host Mark de Grasse sits down with Sean Cannell, founder of Think Media and author of YouTube Secrets, the #1 YouTube strategy book in the world, whose killer channels boast over 2.5 million subscribers. Video is the most consumed content online, yet marketers resist creating it. You’ve got to get over it, or your business won’t survive, Sean warns. Don’t be afraid to suck at first. Plant seeds that you’ll reap months, even years, down the road. “YouTube is like a fine wine,” Sean says. “It gets better with age.” And, unlike on other platforms, your content lasts forever.

Listen in for some tips from the world’s leading YouTube expert on how to get started, what to post, and how to get subscribers fast. 

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Tips for understanding your audience’s problems and ambitions  
  • Why the acronyms ASQ, RSP, TSS are the key to success on YouTube
  • Sean’s favorite YouTube strategy (and why it works so well)
  • How to get 1000 YouTube subscribers in just 10 days

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!



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MARKETING

What Video Marketers Should Know in 2022, According to Wyzowl Research

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What Video Marketers Should Know in 2022, According to Wyzowl Research


It’s well established that video has been one of the breakout trends in the marketing world for the past decade.

(more…)

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