Connect with us

MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

Published

on

YouTube Ad Specs, Sizes, and Examples [2024 Update]

With billions of monthly users, YouTube is both the world’s second largest search engine and top website for video content consumption.

This makes it prime advertising real estate, but to succeed on the platform, advertisers need to use the correct YouTube ad specifications. These rules help ensure that your ad gets in front of more viewers, making you more likely to gain new customers and increase brand awareness.

What Ad Types Are Available on YouTube?

There are two broad categories of YouTube ads: display and video. Video ads play before, during, or after someone watches a YouTube video on a computer or mobile device. Display ads appear in a few spots throughout the platform, but usually use text and/or static images. Let’s take a quick glance at the ad types we’ll be expanding on in this post.

Video Ads:

  • Play before, during, or after a YouTube video on a computer or mobile device.
  • Two subtypes: In-stream ads (skippable and non-skippable) and Bumper ads.
  • In-stream ads can be skipped by viewers after a certain duration, while Bumper ads are non-skippable and play before, during, or after a video.

 

Display Ads:

Advertisement
  • Displayed in various spots throughout the platform.
  • Use text and/or static images.
  • Cannot target the YouTube app directly, but can be targeted to YouTube.com through Google Display Network (GDN).
  • YouTube does not support display image ads.

 

Companion Banners:

  • Appears to the right of the YouTube player on Desktop only.
  • Requires purchasing one of the main three ad types (In-stream ads, Bumper ads, or In-feed ads).

 

In-feed Ads:

  • Resemble videos with images, headlines, and two lines of text.
  • Links to a public or unlisted YouTube video.

 

Outstream Ads:

  • Outstream ads on YouTube are mobile-only video ads that play outside of the YouTube platform, appearing on websites and apps within the Google video partner network.

 

Masthead Ads:

  • Masthead ads on YouTube are premium, high-visibility banner ads displayed prominently at the top of the YouTube homepage for both desktop and mobile users.

 

Choosing the best ad type depends on your target audience, goals, and the most effective format for your specific needs. Next up, we’ll delve into more details about the ad specs for each type.

YouTube Ad Specs by Type

 

Advertisement

Below, we’ll cover the various YouTube ad options by type including their benefits and recommended specs. Let’s dive in.

Skippable In-stream Video Ads

Skippable video ads allow users to skip the ad after it plays for 5 seconds. These ads can be placed before, after, or during the main video. These ad types are separate from bumper ads, and the user may end up seeing two ads in a row (the skippable video ad and the bumper ad) before the main video begins. 

These ads boost conversions, garner video views, and engage with a broader audience on various devices, spanning desktops, phones, and TVs. With skippable ads you can tailor your bids to prioritize your objectives. So, depending on your campaign focus, you have the option to choose to pay for overall impressions or when viewers either watch your ad entirely or engage with the video first. With this ad type advertisers can also enhance user interaction by incorporating features such as call-to-action buttons, sitelink assets, product feeds, and more into your ads.

 

Source: Google Support

 

Advertisement

Skippable video ads should follow the following specs: 

 

Resolution

 

Recommended size in pixels (px):

  • 1920 x 1080px (horizontal)
  • 1080 x 1920px (vertical)
  • 1080 x 1080px (square)

 

Aspect ratio

Advertisement
  • 16:9 for horizontal
  • 9:16 for vertical
  • 1:1 for square

 

Format

 

File size

 

Length (Best practice by marketing objective)

  • Awareness: :15-:20
  • Consideration: 2:00-3:00
  • Action: :15-:20

 

Headline

Advertisement

 

Non-skippable In-stream Video Ads

Unlike its counterpart, non-skippable video ads must be watched in entirety before the main video can be viewed. They can be added before, after, or during the main video. This ad type is available on desktop and mobile devices, but not on game consoles. For non-skippable in-stream, your ad should be 15-seconds (or shorter).

Non-skippable in-stream ads on YouTube ensure high viewability and captivate audiences, allowing advertisers to convey complete and impactful messages. Effective for short, impactful content, these ads offer premium placement before popular videos, guaranteeing impressions and enhancing overall brand awareness. 

 

Example of an unskippable instream ad for on YouTube’s desktop site

Source: Google Support

 

Advertisement

Note: 30-second non-skippable in-stream ads will be available in Google Ads in early 2024.

 

Non-skippable video ads should follow the following specs: 

 

Resolution

 

Advertisement

Recommended size in pixels (px):

  • 1920 x 1080px (horizontal)
  • 1080 x 1920px (vertical)
  • 1080 x 1080px (square)

 

Aspect ratio

  • 16:9 for horizontal
  • 9:16 for vertical
  • 1:1 for square

 

Format

 

File size

 

Advertisement

Length

  • :15 (:20 in certain markets)

 

Headline

 

Bumper Ads

Bumper ads on YouTube are ideal for reaching a broad audience with a concise and memorable message. These non-skippable ads, lasting 6 seconds or shorter, play before, during, or after other videos, ensuring viewers cannot skip them. Some bumper ads may also appear on YouTube TV. They are charged using Target CPM bidding, where payment is based on impressions. 

This ad format is best for campaigns with the goal of generating awareness and consideration. Bumper ads appear on YouTube videos as well as across websites and apps within Google’s video partner network, offering widespread visibility for short, impactful brand messaging.

 

Advertisement
Example of a bumper ad on the YouTube app

Source: Google Support

 

Bumper ads should follow the following specs: 

  • Video file format must be MP4, Quicktime, AVI, ASF, Windows Media, or MPEG
  • Maximum file size: 1GB
  • Maximum Length: 6 seconds
  • Recommended video dimensions: 640 x 360 or 480 x 360
  • 300 x 60 image, filetype jpg gif png

 

Companion Banners

A YouTube Companion Banner is a type of ad that appears to the right of the YouTube video player on desktop devices. To utilize a Companion Banner, advertisers need to purchase one of the three main ad types on YouTube: In-stream ads, Bumper ads, or In-feed ads. 

The Companion Banner provides an additional visual and interactive component to enhance the overall ad experience. It’s designed to engage viewers and promote brand awareness by offering content that complements the main ad being displayed on the platform. Keep in mind that companion banners only show on desktop – they don’t appear on mobile devices. You have the option to either upload a personalized image for the banner or let Google Ads create an image using your YouTube channel banner.

 

Advertisement
Example of a companion banner ad on YouTube’s desktop site

Source: Google Support

 

Note: Companion banners must be purchased alongside an in-stream video ad.

 

Companion banners should follow the following specs: 

 

Advertisement

Dimensions

 

Format

 

Maximum file size 

 

Advertisement

GIF frame rate

  • Less than 5 frames per second

 

Resolution

 

In-feed Ads

In-feed video ads strategically position your brand, product, or service alongside YouTube content tailored to attract your target audience. These ads seamlessly integrate into key locations, including YouTube search results, the watch next section, and the Home feed within the YouTube app. 

In-feed video ads contribute to building brand consideration by appearing when viewers explore related videos, scroll through the YouTube Home feed, or actively search for content. These ads effectively deliver information to engaged viewers and increase the likelihood of audience interaction with your brand, fostering subscriptions, sharing, and extended video consumption. 

The format of in-feed video ads on YouTube typically includes an image thumbnail, a headline, and up to 2 lines of text, with viewer interaction leading to redirection to the YouTube watch page for the ad. In specific contexts, hovering over the thumbnail triggers muted autoplay.

Advertisement
Example of an in-feed ad on YouTube’s app

Source: Google Support

 

In-feed ads should follow the following specs: 

 

Resolution

 

Advertisement

Recommended size in pixels (px):

  • 1920 x 1080px (horizontal)
  • 1080 x 1920px (vertical)
  • 1080 x 1080px (square)

 

Aspect ratio

  • 16:9 for horizontal
  • 1:1 for square

 

Format

 

File size

 

Advertisement

Length

  • Awareness: 15-20 seconds
  • Consideration: 2-3 minutes

 

Headline/description

  • Headline: Up to 2 lines, 40 characters per line
  • Description: Up to 2 lines, 35 characters per line

 

Display Ads

YouTube Display Ads are a type of visual advertising format that appears on the YouTube platform. Unlike video ads, display ads are static images or animated media that can be shown in various ad spaces on YouTube, such as next to video suggestions, in search results, or on the YouTube homepage. These ads are part of the Google Display Network (GDN), allowing advertisers to extend their reach beyond YouTube and display their ads on a network of partner websites and apps.

 

Example of a display ad on YouTube’s desktop site

Source: YouTube

 

Advertisement

Standard display ads must meet the below specifications:

  • Image: 300×60
  • File type: GIF, JPG, PNG
  • File size: Max. 150KB
  • Max. animation length: 30 seconds

 

In addition to the specifications listed for all ad types above, YouTube display ads must follow Google’s image ad policies.

 

Outstream Ads

Outstream ads on YouTube are a strategic choice for advertisers aiming to extend the reach of their video ads on mobile devices, providing an effective means to connect with a broader audience. These ads initiate with sound off, ensuring a non-disruptive start, and viewers have the option to tap the ad to unmute the video for a more engaging experience. The primary objective of Outstream ads is to enhance video reach at a cost-efficient rate. 

Exclusive to mobile, these ads are visible on websites and apps within the Google video partner network but are not featured on YouTube itself. Outstream ads offer versatile mobile placements, appearing in banners for mobile web placements and in various formats, including banners, interstitials, in-feed, native, and both portrait and fullscreen modes for mobile apps. This flexibility allows advertisers to tailor their outreach strategy to different mobile environments.

 

Advertisement
Example of an outstream ad on YouTube’s app

Source: Google Support

 

Outstream ads should follow the following specs for logos: 

  • Square: 1:1 (200 x 200px) with transparent background
  • JPG, GIF, or PNG
  • Maximum of 200KB

 

Masthead Ads

A YouTube Masthead ad is a premium advertising format that appears prominently at the top of the YouTube homepage for desktop, mobile, and TV users. It is one of the most visible and impactful ad spaces on the platform. The Masthead ad is a large banner that spans the entire width of the YouTube homepage and can include a video or a static image.

It is designed to capture the attention of users as soon as they visit the YouTube homepage, providing advertisers with a high-visibility placement to showcase their brand, product, or service. It’s important to note that Masthead ads are only available on a reservation basis through a Google sales representative.

 

Advertisement
Example of an masthead ad on YouTube’s app

Source: Google Support

 

Masthead ads should follow the following specs: 

  • 16:9 video for optimal performance
  • Resolution should be 1920 x 1080 or higher
  • .jpg or in .png without transparency

 

Ready to Start Using YouTube Ads?

Venturing into the world of YouTube ads can be a game-changer for marketers looking to elevate their digital strategies in 2024 and beyond. With a diverse range of ad formats, YouTube provides a dynamic platform to reach audiences across devices. Whether you aim to build brand awareness, drive conversions, or reach a specific target demographic, YouTube’s reach and engagement potential make it a top choice. 

As with any advertising opportunities, make sure that you always follow Google’s advertising policies as well as the technical ad specs shared above. Looking to start YouTube ads this year? We can help. Contact us today to get started or take a look at our services to learn more.

Advertisement

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Advertising in local markets: A playbook for success

Published

on

Advertising in local markets: A playbook for success

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. 

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Here’s a playbook to help your company succeed when marketing on a local scale.  

1. Understand local vs. national campaigns

Local advertising differs from national campaigns in several ways: 

  • Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. This precision targeting ensures that your message resonates with the right target audience.
  • Budget friendliness: Local advertising is often more accessible for small businesses. Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. As a result, testing budgets can be allocated across multiple markets to maximize learnings for further market expansion.
  • Channel selection: Selecting the correct channels is vital for effective local advertising. Local newspapers, radio stations, digital platforms and community events each offer advantages. The key lies in understanding where your target audience spends time and focusing efforts to ensure optimal engagement.
  • Flexibility and agility: Local campaigns can be adjusted more swiftly in response to market feedback or changes, allowing brands to stay relevant and responsive. 

Maintaining brand consistency across local touchpoints reinforces brand identity and builds a strong, recognizable brand across markets. 

2. Leverage customized audience segmentation 

Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria. This marketing segmentation supports the development of targeted messaging and media plans for local markets. 

Advertisement

For example, a coffee chain might cater to two distinct segments: young professionals and retirees. After identifying these segments, the chain can craft messages, offers and media strategies relating to each group’s preferences and lifestyle.

To reach young professionals in downtown areas, the chain might focus on convenience, quality coffee and a vibrant atmosphere that is conducive to work and socializing. Targeted advertising on Facebook, Instagram or Connected TV, along with digital signage near office complexes, could capture the attention of this demographic, emphasizing quick service and premium blends.

Conversely, for retirees in residential areas, the chain could highlight a cozy ambiance, friendly service and promotions such as senior discounts. Advertisements in local print publications, community newsletters, radio stations and events like senior coffee mornings would foster a sense of community and belonging.

Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing

3. Adapt to local market dynamics

Various factors influence local market dynamics. Brands that navigate changes effectively maintain a strong audience connection and stay ahead in the market. Here’s how consumer sentiment and behavior may evolve within a local market and the corresponding adjustments brands can make. 

  • Cultural shifts, such as changes in demographics or societal norms, can alter consumer preferences within a local community. For example, a neighborhood experiencing gentrification may see demand rise for specific products or services.
    • Respond by updating your messaging to reflect the evolving cultural landscape, ensuring it resonates with the new demographic profile.
  • Economic conditions are crucial. For example, during downturns, consumers often prioritize value and practicality.
    • Highlight affordable options or emphasize the practical benefits of your offerings to ensure messaging aligns with consumers’ financial priorities. The impact is unique to each market and the marketing message must also be dynamic.
  • Seasonal trends impact consumer behavior.
    • Align your promotions and creative content with changing seasons or local events to make your offerings timely and relevant.
  • New competitors. The competitive landscape demands vigilance because new entrants or innovative competitor campaigns can shift consumer preferences.
    • Differentiate by focusing on your unique selling propositions, such as quality, customer service or community involvement, to retain consumer interest and loyalty.

4. Apply data and predictive analytics 

Data and predictive analytics are indispensable tools for successfully reaching local target markets. These technologies provide consumer behavior insights, enabling you to anticipate market trends and adjust strategies proactively. 

  • Price optimization: By analyzing consumer demand, competitor pricing and market conditions, data analytics enables you to set prices that attract customers while ensuring profitability.
  • Competitor analysis: Through analysis, brands can understand their positioning within the local market landscape and identify opportunities and threats. Predictive analytics offer foresight into competitors’ potential moves, allowing you to strategize effectively to maintain a competitive edge.
  • Consumer behavior: Forecasting consumer behavior allows your brand to tailor offerings and marketing messages to meet evolving consumer needs and enhance engagement.
  • Marketing effectiveness: Analytics track the success of advertising campaigns, providing insights into which strategies drive conversions and sales. This feedback loop enables continuous optimization of marketing efforts for maximum impact.
  • Inventory management: In supply chain management, data analytics predict demand fluctuations, ensuring inventory levels align with market needs. This efficiency prevents stockouts or excess inventory, optimizing operational costs and meeting consumer expectations.

Dig deeper: Why you should add predictive modeling to your marketing mix

5. Counter external market influences

Consider a clothing retailer preparing for a spring collection launch. By analyzing historical weather data and using predictive analytics, the brand forecasts an unseasonably cool start to spring. Anticipating this, the retailer adjusts its campaign to highlight transitional pieces suitable for cooler weather, ensuring relevance despite an unexpected chill.

Advertisement

Simultaneously, predictive models signal an upcoming spike in local media advertising rates due to increased market demand. Retailers respond by reallocating a portion of advertising budgets to digital channels, which offer more flexibility and lower costs than traditional media. This shift enables brands to maintain visibility and engagement without exceeding budget, mitigating the impact of external forces on advertising.

6. Build consumer confidence with messaging

Localized messaging and tailored customer service enhance consumer confidence by demonstrating your brand’s understanding of the community. For instance, a grocery store that curates cooking classes featuring local cuisine or sponsors community events shows commitment to local culture and consumer interests. 

Similarly, a bookstore highlighting local authors or topics relevant to the community resonates with local customers. Additionally, providing service that addresses local needs — such as bilingual service and local event support — reinforces the brand’s values and response to the community. 

Through these localized approaches, brands can build trust and loyalty, bridging the gap between corporate presence and local relevance.

7. Dominate with local advertising 

To dominate local markets, brands must:

  • Harness hyper-targeted segmentation and geo-targeted advertising to reach and engage precise audiences.
  • Create localized content that reflects community values, engage in community events, optimize campaigns for mobile and track results.
  • Fine-tune strategies, outperform competitors and foster lasting relationships with customers.

These strategies will enable your message to resonate with local consumers, differentiate you in competitive markets and ensure you become a major player in your specific area. 



Dig deeper: The 5 critical elements for local marketing success

Advertisement

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Battling for Attention in the 2024 Election Year Media Frenzy

Published

on

Battling for Attention in the 2024 Election Year Media Frenzy

Battling for Attention in the 2024 Election Year Media Frenzy

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before.

In this article, we’ll explore the key factors that will shape the advertising environment in the coming months and provide actionable insights to help you navigate these turbulent waters.

The Digital Battleground

The rise of cord-cutting and the shift towards digital media consumption have fundamentally altered the advertising landscape in recent years. As traditional TV viewership declines, political campaigns have had to adapt their strategies to reach voters where they are spending their time: on digital platforms.

1713626763 903 Battling for Attention in the 2024 Election Year Media Frenzy1713626763 903 Battling for Attention in the 2024 Election Year Media Frenzy

According to a recent report by eMarketer, the number of cord-cutters in the U.S. is expected to reach 65.1 million by the end of 2023, representing a 6.9% increase from 2022. This trend is projected to continue, with the number of cord-cutters reaching 72.2 million by 2025.

Moreover, a survey conducted by Pew Research Center in 2023 found that 62% of U.S. adults do not have a cable or satellite TV subscription, up from 61% in 2022 and 50% in 2019. This data further underscores the accelerating shift away from traditional TV and towards streaming and digital media platforms.

As these trends continue, political advertisers will have no choice but to follow their audiences to digital channels. In the 2022 midterm elections, digital ad spending by political campaigns reached $1.2 billion, a 50% increase from the 2018 midterms. With the 2024 presidential election on the horizon, this figure is expected to grow exponentially, as campaigns compete for the attention of an increasingly digital-first electorate.

For brands and advertisers, this means that the competition for digital ad space will be fiercer than ever before. As political ad spending continues to migrate to platforms like Meta, YouTube, and connected TV, the cost of advertising will likely surge, making it more challenging for non-political advertisers to reach their target audiences.

Advertisement

To navigate this complex and constantly evolving landscape, CMOs and their teams will need to be proactive, data-driven, and willing to experiment with new strategies and channels. By staying ahead of the curve and adapting to the changing media consumption habits of their audiences, brands can position themselves for success in the face of the electoral advertising onslaught.

Rising Costs and Limited Inventory

As political advertisers flood the digital market, the cost of advertising is expected to skyrocket. CPMs (cost per thousand impressions) will likely experience a steady climb throughout the year, with significant spikes anticipated in May, as college students come home from school and become more engaged in political conversations, and around major campaign events like presidential debates.

1713626764 529 Battling for Attention in the 2024 Election Year Media Frenzy1713626764 529 Battling for Attention in the 2024 Election Year Media Frenzy

For media buyers and their teams, this means that the tried-and-true strategies of years past may no longer be sufficient. Brands will need to be nimble, adaptable, and willing to explore new tactics to stay ahead of the game.

Black Friday and Cyber Monday: A Perfect Storm

The challenges of election year advertising will be particularly acute during the critical holiday shopping season. Black Friday and Cyber Monday, which have historically been goldmines for advertisers, will be more expensive and competitive than ever in 2024, as they coincide with the final weeks of the presidential campaign.

To avoid being drowned out by the political noise, brands will need to start planning their holiday campaigns earlier than usual. Building up audiences and crafting compelling creative assets well in advance will be essential to success, as will a willingness to explore alternative channels and tactics. Relying on cold audiences come Q4 will lead to exceptionally high costs that may be detrimental to many businesses.

Navigating the Chaos

While the challenges of election year advertising can seem daunting, there are steps that media buyers and their teams can take to mitigate the impact and even thrive in this environment. Here are a few key strategies to keep in mind:

Start early and plan for contingencies: Begin planning your Q3 and Q4 campaigns as early as possible, with a focus on building up your target audiences and developing a robust library of creative assets.

Advertisement

Be sure to build in contingency budgets to account for potential cost increases, and be prepared to pivot your strategy as the landscape evolves.

1713626764 197 Battling for Attention in the 2024 Election Year Media Frenzy1713626764 197 Battling for Attention in the 2024 Election Year Media Frenzy

Embrace alternative channels: Consider diversifying your media mix to include channels that may be less impacted by political ad spending, such as influencer marketing, podcast advertising, or sponsored content. Investing in owned media channels, like email marketing and mobile apps, can also provide a direct line to your customers without the need to compete for ad space.

Owned channels will be more important than ever. Use cheaper months leading up to the election to build your email lists and existing customer base so that your BF/CM can leverage your owned channels and warm audiences.

Craft compelling, shareable content: In a crowded and noisy advertising environment, creating content that resonates with your target audience will be more important than ever. Focus on developing authentic, engaging content that aligns with your brand values and speaks directly to your customers’ needs and desires.

By tapping into the power of emotional triggers and social proof, you can create content that not only cuts through the clutter but also inspires organic sharing and amplification.

Reflections

The 2024 election year will undoubtedly bring new challenges and complexities to the world of digital advertising. But by staying informed, adaptable, and strategic in your approach, you can navigate this landscape successfully and even find new opportunities for growth and engagement.

As a media buyer or agnecy, your role in steering your brand through these uncharted waters will be critical. By starting your planning early, embracing alternative channels and tactics, and focusing on creating authentic, resonant content, you can not only survive but thrive in the face of election year disruptions.

Advertisement

So while the road ahead may be uncertain, one thing is clear: the brands that approach this challenge with creativity, agility, and a steadfast commitment to their customers will be the ones that emerge stronger on the other side.


Disruptive Design Raising the Bar of Content Marketing with Graphic

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Tinuiti Marketing Analytics Recognized by Forrester

Published

on

Tinuiti Marketing Analytics Recognized by Forrester

News


By Tinuiti Team

Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance

Advertisement

Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Marketing Analytics Landscape, Q2 2024.” This report comprehensively overviews marketing analytics markets, use cases, and capabilities. B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs. Moffett describes the top marketing analytics markets as advertising agencies, marketing dashboards and business intelligence tools, marketing measurement and optimization platforms and service providers, and media analytics tools.

As an advertising agency, we believe Tinuiti is uniquely positioned to manage advertising campaigns for brands including buying, targeting, and measurement. Our proprietary measurement technology, Bliss Point by Tinuiti, allows us to measure the optimal level of investment to maximize impact and efficiency. According to the Forrester report, “only 30% of B2C marketing decision-makers say their organization uses marketing or media mix modeling (MMM),” so having a partner that knows, embraces, and utilizes MMM is important. As Tina astutely explains, data-driven agencies have amplified their marketing analytics competencies with data science expertise; and proprietary tools; and tailored their marketing analytics techniques based on industry, business, and data challenges. 

Our Rapid Media Mix Modeling sets a new standard in the market with its exceptional speed, precision, and transparency. Our patented tech includes Rapid Media Mix Modeling, Always-on Incrementality, Brand Equity, Creative Insights, and Forecasting – it will get you to your Marketing Bliss Point in each channel, across your entire media mix, and your overall brand performance. 

As a marketing leader you may ask yourself: 

  • How much of our marketing budget should we allocate to driving store traffic versus e-commerce traffic?
  • How should we allocate our budget by channel to generate the most traffic and revenue possible?
  • How many customers did we acquire in a specific region with our media spend?
  • What is the impact of seasonality on our media mix?
  • How should we adjust our budget accordingly?
  • What is the optimal marketing channel mix to maximize brand awareness? 

These are just a few of the questions that Bliss Point by Tinuiti can help you answer.

Learn more about our customer-obsessed, product-enabled, and fully integrated approach and how we’ve helped fuel full-funnel outcomes for the world’s most digital-forward brands like Poppi & Toms.

The Landscape report is available online to Forrester customers or for purchase here

Advertisement

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS