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6 Tips For Improving Employee Productivity In The Workplace



6 Tips For Improving Employee Productivity In The Workplace

Employee involvement is one of the most critical aspects of business success. If you have a satisfied and happy employee, you will also have a successful and leading business.

Employee productivity always supports business continuity. But, conversely, when your employees are not productive, your business operations will be hampered, which can certainly keep your business away from profits.

In this article, you will find five tips for improving employee productivity. Here’s what employee productivity is, why it is essential, and the most effective tips for improving employee productivity in the workplace.

What is employee productivity?

Employee productivity or workforce productivity is an assessment of the efficiency of a worker or group of workers. Productivity may be evaluated regarding an employee’s output in a specific period. Usually, a given worker’s productivity will be evaluated relative to an average for employees doing similar work. Because the success of any organization relies upon the productivity of its workforce, employee productivity is an important consideration for businesses.

Employee productivity is important because the amount of money the company spends on the employee wages should be less than what the employee earns for the company through his work. When employees feel productive and are given the opportunity to contribute to the overall organization, they become more purposeful. That feeling can inspire them to strive to do their best.

Match tasks to skills

Knowing your employees’ skills and behavioral styles is essential for maximizing work efficiency. For example, an extroverted, creative, out-of-the-box employee from a design team is probably a great person to present ideas to clients, from representing them graphic design trends to integrating matching trends into projects. Many programs and tests help you identify your employee’s skill set. Use these to better understand the people working for you and how to utilize their skills best.

Are they creative, great at sales, good organizers, managers, and can they perform under pressure? These are all things you need to know before assigning certain tasks to a certain employee. If one of the employees has better digital skills than the other one, you should consider assigning a digital marketing audit to them, to make the process more efficient.


2 . Keep the goals clear and focused

You can’t expect the employees to be efficient if they don’t have a focused goal. On the other hand, if the goal is not clearly defined and actually not achievable, the employees will be less productive. So, try to ensure the employees’ assignments are as clear and narrow as possible.

Every business and everyone needs goals. Make sure yours are smart ones. They should be specific, measurable, achievable, relevant, and time-based. Set goals, and make sure that your staff has set ones targeted to the short term and longer periods, such as three to five years from now.

3 . Focusing on effective communication  

Ensure you have enough provisions that allow the management to communicate with your employees and communicate with each other. Establish dedicated communication channels, whether personal, via phone calls, emails, or video calls.

Effective workplace communication is about connecting with others in your organization and creating an environment where everyone feels included and heard. It’s about communicating to allow your team to accomplish its goals and make progress. You can organize virtual events for your employees frequently, to help them keep communication with each other on online platforms as well, and to avoid technical and other issues during events, use virtual event registration software to make your virtual meetings and events faster and with high quality.

One of the essential employee communication strategies is the employee engagement survey. Employee engagement surveys’ mission is to find out how comfortable your employees feel themselves at work and how motivated they are to perform their best every day. With the help of these surveys, you can understand their thoughts about their work, their position and also about you.

4 . Cut out the excess

The workflow is the glue that binds all the components together, and thanks to it the tasks are carried out in a systematic, organized manner and with a minimum of errors.

If possible, try not to give the employees small and unnecessary tasks when they are focused on a bigger problem. Instead, take a look at the team’s routine and see if there is anything that you can cut to give the employees more time to focus on higher-priority assignments. Give your team access to an online catalogs so they can easily reach the necessary electronic database, and don’t waste time finding them in the archive.    Do not overload the employees with thousands of tasks; let them do just one task and do it in the best possible way.

5 . Train your employees well

One of the most effective ways to make your employees to be more productive is by providing them with extensive training. Arrange dedicated training sessions, webinars, and workshops (online/offline) to help your employees develop new skills and nourish their existing ones.


Employees will have different learning styles. They learn by hearing, seeing, or by doing. Therefore, a smart trainer can best ensure mastery by effectively integrating various methods for communication. For example, while the employee is watching, the trainer can show the steps, make clear how the tasks link with each other and the business needs, answer the questions if they appear and then inspire everyone to give it a try.

If you feel that it’s necessary to train your employees additionally, but it’s out of your budget, feel free to apply to the European funding network and get financial support and improve your team’s professional skills. Training a big team can be connected to a big financial resource both from the company’s budget and from funding networks mentioned above, and this whole process should be properly organized, so you can start using accounting software for enterprises to manage all your finances with high efficiency and in one platform with advanced tools.

6 . Let your employees have a personal life

Work-life balance is an essential part of practical work. Let your employees have a personal life and spend time on hobbies. It will make them satisfied and make their work more effective.

A good work-life balance has a lot of positive sides, including increased productivity, lower levels of absence, stress and burnout, greater employee motivation and loyalty to the employer.

So, obviously, this benefits both employees and employers. Work-life balance is not about splitting your time equally between work and relaxation, but making sure you feel fulfilled and satisfied in everything that you do in life.


Stimulate employees to ask questions, share feedback and continue practicing. A new employee with fresh ideas and perspective may identify ways to improve your business operations. Your interest in their comments will help reinforce their contributions to the team.

In addition, arrange a time for the employee to complete a satisfaction and effectiveness feedback form training session. The feedback you gain can provide invaluable information for improving the training sessions and the designated trainer.


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Follow This Purpose-Driven Path to Greater SEO Success



Follow This Purpose-Driven Path to Greater SEO Success

Historically, getting content to reach the top of a search engine results page usually hinged on your team’s ability to fulfill the rules of Google’s algorithm – no matter how complex, obscure, and sometimes unwritten.

However, that picture is changing now that AI has arrived behind the scenes of the top search engine, says Dale Bertrand, Fire and Spark’s content and SEO strategist. Its machine learning delivers more precise, adaptive, and contextual search results. It also gives marketers another approach to search result success – a purpose-driven strategy.

Develop a purpose-driven #SEO strategy that would please @Google’s #AI algorithm, says @joderama via @CMIContent @pageonepower. Click To Tweet

At the 2022 ContentTECH Summit and a recent Ask the CMWorld Community interview, Dale discussed what Google’s heavier reliance on an AI-controlled algorithm means and how a purpose-driven approach can help your brand compete with – and even beat – bigger fish in the SEO sea.

Search for greater SEO intelligence

In the early days of digital search, Google’s founders used the web’s link structure to rank the most relevant page results. “Basically, if you had the right links to your website and the right keywords on your pages, you would rank well,” Dale says.

But now, it’s more important to understand how that AI engine gets trained than to follow technical SEO rules. Dale says making this mindset change can help set your content on a path to increased visibility on search and stronger marketing performance overall.

It’s more important now to understand how that #AI engine gets trained than to follow technical #SEO rules, says Dale Bertrand of @Fire_and_Spark via @joderama @CMIContent @pageonepower. Click To Tweet


Engineers set the technical quality guidelines

Human engineers are still involved in ranking content relevance. But instead of programming the algorithm, their role is to rate a site’s trustworthiness, content accuracy, authoritativeness, and connection to other relevant content providers on the topic at hand.

“That quality information is collected as a big dataset from websites that have been graded, which is part of what they feed into Google’s algorithm to train the AI,” says Dale. There’s a big, long document out there – the web quality raters guide. Any marketer can read it to see what the raters look for when building the training dataset for Google’s AI.”


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AI adds behavioral signals

From that point, Google’s AI engine takes over, tracking search behaviors, analyzing signals of intent, and correlating those insights with the quality rating data to determine the most relevant content to a search query.

But, Dale says, keep in mind: “Google’s AI engine doesn’t care about your content – it only cares about its own performance.” It’s looking for confirmation that the content it selects will deliver a satisfying experience for searchers. Your job is to make sure it sees your brand’s content as a likely win.

Prove your #content has what it takes for better search results. Build momentum through community and demonstrate multifactor authority, says Dale Bertrand of @Fire_and_Spark via @joderama @CMIContent @pageonepower. Click To Tweet

Shared purpose promotes multifactor authority

Dale discusses two ways brands can prove that their content has what it takes to deliver the AI’s desired results:

  • Build momentum through community. A community behind your brand frequently visits, engages with, and links to your website. They recommend your products and services and amplify your site. Dale says these actions demonstrate a high level of customer intimacy. Google’s AI uses the artifacts of success from this content – high engagement, low bounce rate, and a high click-through rate – to confirm your site and content are loved.
  • Demonstrate multifactor authority. Part of AI’s investigation of brands that resonate with online consumers is the company you keep, Dale says. Authoritative individuals, organizations, and influencers can contribute to your brand’s authority by linking to, citing, and amplifying your content across their channels and platforms.

Prove your #content has what it takes for better search results. Build momentum through community and demonstrate multifactor authority, says Dale Bertrand of @Fire_and_Spark via @joderama @CMIContent @pageonepower. Click To Tweet


How to use purpose to build SEO power

Dale describes an SEO strategy that can help build authority and momentum by focusing on a purpose your brand believes in: “Hopefully, your brand stands for something. But [for SEO], it’s even better if your brand is actively promoting a change that you want to see in your industry.”


By using your content to build valuable conversations around that change, you give the tools to those with an established interest to spread your brand messages. This data around this reciprocal relationship demonstrates the brand traction Google’s AI sees as proof your content is a solid search bet.

Dale shares a client example:

I worked with one brand that was selling handmade children’s products. The US government was about to pass a law that would have made it so [small businesses like this] would have had to do $100,000 worth of testing before being allowed to sell a single product. We were able to lead the movement against that law and turn that into an SEO campaign that generated authority, backlinks, and website engagement – all the things that Google’s AI is looking for.

He explains the process he used to achieve those results:

Step 1: Find high-profile groups and learn about the causes they support

Find potential partners – influencers, non-profits, advocacy organizations, and others who are working towards a purpose in which your business might have a stake. It could be an organization that’s written about helping previously incarcerated people find jobs, influencers promoting veteran-run businesses, or an event that supports disadvantaged youth in your local community.

When you’ve identified viable candidates, research their positions and how they communicate about them in their online conversations. “You need to understand what issues these influencers care about, what they’re writing about, what’s going on in their social conversations. All of those things are targets for your purpose-driven SEO campaign,” Dale says.

Step 2: Choose a mission your content will support

Once you find an area with enough grassroots supporters, craft a mission statement around it for your brand’s SEO campaign. It should be something your brand can speak to authentically; otherwise, audiences will see right through it. “It has to be based on your organization’s values because you’re going to get behind it. At the end of the day, if you don’t care about feeding hungry children, that just can’t be the mission,” Dale says.

If you’re on the B2B side or operate in a crowded market, it may be worthwhile to adopt a unique or even slightly controversial mission to differentiate your brand. “[You might think] sustainability is a good [purpose to build on], but so many companies have taken this topic on that it doesn’t move the needle from a search marketing perspective,” Dale says.

Rather than just choosing a hot topic, he suggests looking for a niche, such as a critical change affecting the supply chain for your industry or a regulatory issue that impacts product costs, to rally around. Doing so can help insert your brand name into relevant conversations that your bigger, higher-profile competitors may not be associated with.


Step 3: Create “citable” content aligned with your mission

The goal isn’t to promote your brand’s involvement with the chosen cause; it’s to create content your partner organizations can cite when making their case for the cause. “The content is fuel for their advocacy – it gives them credible, authoritative information they can use in their arguments,” Dale says.

For example, Dale says, interview someone personally affected by the mission, write an opinion piece about the change your business is advocating, or publish an original research report. “This is the type of content that [they] would organically mention and link to while trying to get their point across in their own content conversations. That’s how you’re going to get the deeper engagement and increased backlinks that Google’s AI can see,” says Dale.

Step 4: Reach out to other like-minded influencers

With a body of purpose-focused content cited and linked to, you can increase your content’s authority and reach by sharing the outcomes with other influencers who care about the topic. But rather than conducting a blast email campaign, contact them individually by email or personal message on social channels.

In this outreach, focus your messages on furthering the mission. “We’re not promoting our business, our products, and services, or our content. We’re saying, ‘Hey, I saw that you’re a big advocate for helping previously incarcerated youth find jobs. We’ve got an interview your audience would be interested in … would you help us promote it?’” Dale explains.

Not only are influencers more likely to respond to this type of outreach, but they may be more willing to promote your content without compensation because it helps them create content in an area that they’re passionate about, Dale says.

Fuel a shared purpose and find greater search success

In a crowded landscape, where reaching a top spot on SERPs is harder to achieve than ever, it’s time for marketers to stop trying to outsmart the search algorithm. By putting a shared human purpose at the center of your SEO strategy, your content will broadcast all the signals of authority, relevance, and value Google’s AI is looking for.


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Cover image by Joseph Kalinowski/Content Marketing Institute


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