Connect with us

MARKETING

6 Tips For Improving Employee Productivity In The Workplace

Published

on

Employee involvement is one of the most critical aspects of business success. If you have a satisfied and happy employee, you will also have a successful and leading business.

Employee productivity always supports business continuity. But, conversely, when your employees are not productive, your business operations will be hampered, which can certainly keep your business away from profits.

In this article, you will find five tips for improving employee productivity. Here’s what employee productivity is, why it is essential, and the most effective tips for improving employee productivity in the workplace.

What is employee productivity?

Employee productivity or workforce productivity is an assessment of the efficiency of a worker or group of workers. Productivity may be evaluated regarding an employee’s output in a specific period. Usually, a given worker’s productivity will be evaluated relative to an average for employees doing similar work. Because the success of any organization relies upon the productivity of its workforce, employee productivity is an important consideration for businesses.

Employee productivity is important because the amount of money the company spends on the employee wages should be less than what the employee earns for the company through his work. When employees feel productive and are given the opportunity to contribute to the overall organization, they become more purposeful. That feeling can inspire them to strive to do their best.

Match tasks to skills

Knowing your employees’ skills and behavioral styles is essential for maximizing work efficiency. For example, an extroverted, creative, out-of-the-box employee from a design team is probably a great person to present ideas to clients, from representing them graphic design trends to integrating matching trends into projects. Many programs and tests help you identify your employee’s skill set. Use these to better understand the people working for you and how to utilize their skills best.

Are they creative, great at sales, good organizers, managers, and can they perform under pressure? These are all things you need to know before assigning certain tasks to a certain employee. If one of the employees has better digital skills than the other one, you should consider assigning a digital marketing audit to them, to make the process more efficient.

2 . Keep the goals clear and focused

You can’t expect the employees to be efficient if they don’t have a focused goal. On the other hand, if the goal is not clearly defined and actually not achievable, the employees will be less productive. So, try to ensure the employees’ assignments are as clear and narrow as possible.

Every business and everyone needs goals. Make sure yours are smart ones. They should be specific, measurable, achievable, relevant, and time-based. Set goals, and make sure that your staff has set ones targeted to the short term and longer periods, such as three to five years from now.

3 . Focusing on effective communication  

Ensure you have enough provisions that allow the management to communicate with your employees and communicate with each other. Establish dedicated communication channels, whether personal, via phone calls, emails, or video calls.

Effective workplace communication is about connecting with others in your organization and creating an environment where everyone feels included and heard. It’s about communicating to allow your team to accomplish its goals and make progress. You can organize virtual events for your employees frequently, to help them keep communication with each other on online platforms as well, and to avoid technical and other issues during events, use virtual event registration software to make your virtual meetings and events faster and with high quality.

One of the essential employee communication strategies is the employee engagement survey. Employee engagement surveys’ mission is to find out how comfortable your employees feel themselves at work and how motivated they are to perform their best every day. With the help of these surveys, you can understand their thoughts about their work, their position and also about you.

4 . Cut out the excess

The workflow is the glue that binds all the components together, and thanks to it the tasks are carried out in a systematic, organized manner and with a minimum of errors.

If possible, try not to give the employees small and unnecessary tasks when they are focused on a bigger problem. Instead, take a look at the team’s routine and see if there is anything that you can cut to give the employees more time to focus on higher-priority assignments. Give your team access to an online catalogs so they can easily reach the necessary electronic database, and don’t waste time finding them in the archive.    Do not overload the employees with thousands of tasks; let them do just one task and do it in the best possible way.

5 . Train your employees well

One of the most effective ways to make your employees to be more productive is by providing them with extensive training. Arrange dedicated training sessions, webinars, and workshops (online/offline) to help your employees develop new skills and nourish their existing ones.

Employees will have different learning styles. They learn by hearing, seeing, or by doing. Therefore, a smart trainer can best ensure mastery by effectively integrating various methods for communication. For example, while the employee is watching, the trainer can show the steps, make clear how the tasks link with each other and the business needs, answer the questions if they appear and then inspire everyone to give it a try.

If you feel that it’s necessary to train your employees additionally, but it’s out of your budget, feel free to apply to the European funding network and get financial support and improve your team’s professional skills. Training a big team can be connected to a big financial resource both from the company’s budget and from funding networks mentioned above, and this whole process should be properly organized, so you can start using accounting software for enterprises to manage all your finances with high efficiency and in one platform with advanced tools.

6 . Let your employees have a personal life

Work-life balance is an essential part of practical work. Let your employees have a personal life and spend time on hobbies. It will make them satisfied and make their work more effective.

A good work-life balance has a lot of positive sides, including increased productivity, lower levels of absence, stress and burnout, greater employee motivation and loyalty to the employer.

So, obviously, this benefits both employees and employers. Work-life balance is not about splitting your time equally between work and relaxation, but making sure you feel fulfilled and satisfied in everything that you do in life.

Conclusion

Stimulate employees to ask questions, share feedback and continue practicing. A new employee with fresh ideas and perspective may identify ways to improve your business operations. Your interest in their comments will help reinforce their contributions to the team.

In addition, arrange a time for the employee to complete a satisfaction and effectiveness feedback form training session. The feedback you gain can provide invaluable information for improving the training sessions and the designated trainer.

Source link

MARKETING

Is Twitter Still a Thing for Content Marketers in 2023?

Published

on

Is Twitter Still a Thing for Content Marketers in 2023?

The world survived the first three months of Elon Musk’s Twitter takeover.

But what are marketers doing now? Did your brand follow the shift Dennis Shiao made for his personal brand? As he recently shared, he switched his primary platform from Twitter to LinkedIn after the 2022 ownership change. (He still uses Twitter but posts less frequently.)

Are those brands that altered their strategy after the new ownership maintaining that plan? What impact do Twitter’s service changes (think Twitter Blue subscriptions) have?

We took those questions to the marketing community. No big surprise? Most still use Twitter. But from there, their responses vary from doing nothing to moving away from the platform.

Lowest points

At the beginning of the Elon era, more than 500 big-name advertisers stopped buying from the platform. Some (like Amazon and Apple) resumed their buys before the end of 2022. Brand accounts’ organic activity seems similar.

In November, Emplifi research found a 26% dip in organic posting behavior by U.S. and Canadian brands the week following a significant spike in the negative sentiment of an Elon tweet. But that drop in posting wasn’t a one-time thing.

Kyle Wong, chief strategy officer at Emplifi, shares a longer analysis of well-known fast-food brands. When comparing December 2021 to December 2022 activity, the brands posted 74% less, and December was the least active month of 2022.

Fast-food brands posted 74% less on @Twitter in December 2022 than they did in December 2021, according to @emplifi_io analysis via @AnnGynn @CMIContent. Click To Tweet

When Emplifi analyzed brand accounts across industries (2,330 from U.S. and Canada and 6,991 elsewhere in the world), their weekly Twitter activity also fell to low points in November and December. But by the end of the year, their activity was inching up.

“While the percentage of brands posting weekly is on the rise once again, the number is still lower than the consistent posting seen in earlier months,” Kyle says.

Quiet-quitting Twitter

Lacey Reichwald, marketing manager at Aha Media Group, says the company has been quiet-quitting Twitter for two months, simply monitoring and posting the occasional link. “It seems like the turmoil has settled down, but the overall impact of Twitter for brands has not recovered,” she says.

@ahamediagroup quietly quit @Twitter for two months and saw their follower count go up, says Lacey Reichwald via @AnnGynn @CMIContent. Click To Tweet

She points to their firm’s experience as a potential explanation. Though they haven’t been posting, their follower count has gone up, and many of those new follower accounts don’t seem relevant to their topic or botty. At the same time, Aha Media saw engagement and follows from active accounts in the customer segment drop.

Blue bonus

One change at Twitter has piqued some brands’ interest in the platform, says Dan Gray, CEO of Vendry, a platform for helping companies find agency partners to help them scale.

“Now that getting a blue checkmark is as easy as paying a monthly fee, brands are seeing this as an opportunity to build thought leadership quickly,” he says.

Though it remains to be seen if that strategy is viable in the long term, some companies, particularly those in the SaaS and tech space, are reallocating resources to energize their previously dormant accounts.

Automatic verification for @TwitterBlue subscribers led some brands to renew their interest in the platform, says Dan Gray of Vendry via @AnnGynn @CMIContent. Click To Tweet

These reenergized accounts also are seeing an increase in followers, though Dan says it’s difficult to tell if it’s an effect of the blue checkmark or their renewed emphasis on content. “Engagement is definitely up, and clients and agencies have both noted the algorithm seems to be favoring their content more,” he says.

New horizon

Faizan Fahim, marketing manager at Breeze, is focused on the future. They’re producing videos for small screens as part of their Twitter strategy. “We are guessing soon Elon Musk is going to turn Twitter into TikTok/YouTube to create more buzz,” he says. “We would get the first moving advantage in our niche.”

He’s not the only one who thinks video is Twitter’s next bet. Bradley Thompson, director of marketing at DigiHype Media and marketing professor at Conestoga College, thinks video content will be the next big thing. Until then, text remains king.

“The approach is the same, which is a focus on creating and sharing high-quality content relevant to the industry,” Bradley says. “Until Twitter comes out with drastically new features, then marketing and managing brands on Twitter will remain the same.

James Coulter, digital marketing director at Sole Strategies, says, “Twitter definitely still has a space in the game. The question is can they keep it, or will they be phased out in favor of a more reliable platform.”

Interestingly given the thoughts of Faizan and Bradley, James sees businesses turning to video as they limit their reliance on Twitter and diversify their social media platforms. They are now willing to invest in the resource-intensive format given the exploding popularity of TikTok, Instagram Reels, and other short-form video content.

“We’ve seen a really big push on getting vendors to help curate video content with the help of staff. Requesting so much media requires building a new (social media) infrastructure, but once the expectations and deliverables are in place, it quickly becomes engrained in the weekly workflow,” James says.

What now

“We are waiting to see what happens before making any strong decisions,” says Baruch Labunski, CEO at Rank Secure. But they aren’t sitting idly by. “We’ve moved a lot of our social media efforts to other platforms while some of these things iron themselves out.”

What is your brand doing with Twitter? Are you stepping up, stepping out, or standing still? I’d love to know. Please share in the comments.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.

HANDPICKED RELATED CONTENT:

Cover image by Joseph Kalinowski/Content Marketing Institute



Source link

Continue Reading

MARKETING

45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Published

on

45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.)

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. (more…)

Continue Reading

MARKETING

How data clean rooms might help keep the internet open

Published

on

How data clean rooms might help keep the internet open

Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell you that they have a big role to play.

“The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

“Everyone’s talking about first-party data, and it is very valuable,” he explained, “but most publishers who don’t have sign-on, they have about 3 to 10% of their readership’s first-party data.” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough.

Why we care. Two years ago, who was talking about data clean rooms? The surge of interest is recent and significant, according to the IAB. DCRs have the potential, at least, to keep brands in touch with their audiences on the open internet; to maintain viability for publishers’ inventories; and to provide sophisticated measurement capabilities.

How data clean rooms can help. DCRs are a type of privacy-enhancing technology that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms are secure spaces where first-party data from a number of sources can be resolved to the same customer’s profile while that profile remains anonymized.

In other words, a DCR is a kind of Switzerland — a space where a truce is called on competition while first-party data is enriched without compromising privacy.

“The value of a data clean room is that a publisher is able to collaborate with a brand across both their data sources and the brand is able to understand audience behavior,” said Bestos. For example, a brand selling eye-glasses might know nothing about their customers except basic transactional data — and that they wear glasses. Matching profiles with a publisher’s behavioral data provides enrichment.

“If you’re able to understand behavioral context, you’re able to understand what your customers are reading, what they’re interested in, what their hobbies are,” said Bustos. Armed with those insights, a brand has a better idea of what kind of content they want to advertise against.

The publisher does need to have a certain level of first-party data for the matching to take place, even if it doesn’t have a universal requirement for sign-ins like The New York Times. A publisher may be able to match only a small percentage of the eye-glass vendor’s customers, but if they like reading the sports and arts sections, at least that gives some directional guidance as to what audience the vendor should target.

Dig deeper: Why we care about data clean rooms

What counts as good matching? In its “State of Data 2023” report, which focuses almost exclusively on data clean rooms, concern is expressed that DCR efficacy might be threatened by poor match rates. Average match rates hover around 50% (less for some types of DCR).

Bustos is keen to put this into context. “When you are matching data from a cookie perspective, match rates are usually about 70-ish percent,” he said, so 50% isn’t terrible, although there’s room for improvement.

One obstacle is a persistent lack of interoperability between identity solutions — although it does exist; LiveRamp’s RampID is interoperable, for example, with The Trade Desk’s UID2.

Nevertheless, said Bustos, “it’s incredibly difficult for publishers. They have a bunch of identity pixels firing for all these different things. You don’t know which identity provider to use. Definitely a long road ahead to make sure there’s interoperability.”

Maintaining an open internet. If DCRs can contribute to solving the addressability problem they will also contribute to the challenge of keeping the internet open. Walled gardens like Facebook do have rich troves of first-party and behavioral data; brands can access those audiences, but with very limited visibility into them.

“The reason CTV is a really valuable proposition for advertisers is that you are able to identify the user 1:1 which is really powerful,” Bustos said. “Your standard news or editorial publisher doesn’t have that. I mean, the New York Times has moved to that and it’s been incredibly successful for them.” In order to compete with the walled gardens and streaming services, publishers need to offer some degree of addressability — and without relying on cookies.

But DCRs are a heavy lift. Data maturity is an important qualification for getting the most out of a DCR. The IAB report shows that, of the brands evaluating or using DCRs, over 70% have other data-related technologies like CDPs and DMPs.

“If you want a data clean room,” Bustos explained, “there are a lot of other technological solutions you have to have in place before. You need to make sure you have strong data assets.” He also recommends starting out by asking what you want to achieve, not what technology would be nice to have. “The first question is, what do you want to accomplish? You may not need a DCR. ‘I want to do this,’ then see what tools would get you to that.”

Understand also that implementation is going to require talent. “It is a demanding project in terms of the set-up,” said Bustos, “and there’s been significant growth in consulting companies and agencies helping set up these data clean rooms. You do need a lot of people, so it’s more efficient to hire outside help for the set up, and then just have a maintenance crew in-house.”

Underuse of measurement capabilities. One key finding in the IAB’s research is that DCR users are exploiting the audience matching capabilities much more than realizing the potential for measurement and attribution. “You need very strong data scientists and engineers to build advanced models,” Bustos said.

“A lot of brands that look into this say, ‘I want to be able to do a predictive analysis of my high lifetime value customers that are going to buy in the next 90 days.’ Or ‘I want to be able to measure which channels are driving the most incremental lift.’ It’s very complex analyses they want to do; but they don’t really have a reason as to why. What is the point? Understand your outcome and develop a sequential data strategy.”

Trying to understand incremental lift from your marketing can take a long time, he warned. “But you can easily do a reach and frequency and overlap analysis.” That will identify wasted investment in channels and as a by-product suggest where incremental lift is occurring. “There’s a need for companies to know what they want, identify what the outcome is, and then there are steps that are going to get you there. That’s also going to help to prove out ROI.”

Dig deeper: Failure to get the most out of data clean rooms is costing marketers money


Get MarTech! Daily. Free. In your inbox.


Source link

Continue Reading

Trending

en_USEnglish