MARKETING
9 Tips on How to Leave a Job on Good Terms
At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key.
However, even though quitting happens all the time. it’s easy to ruffle some feathers during the resignation process and burn bridges.
In this article, you’ll learn how to preserve a healthy relationship with your employer, manager, and colleagues.
How to Leave a Job on Good Terms
- Tell your manager first.
- Give two weeks’ notice.
- Organize your files.
- Finish strong.
- Offer to train your replacement.
- Write a goodbye email to your teammates.
- Express gratitude toward your mentors.
- Don’t blast your manager, team, or the company.
- Give feedback on your experience.
1. Tell your manager first.
With such big news, it’s important that your manager hear this news directly from you first.
Hearing this from someone else can cause unnecessary friction between you and your manager and end your relationship on a sour note. In addition, you don’t want the news to spread until you discussed an exit strategy with your team.
Otherwise, you may get bombarded with questions and concerns regarding the impact of your departure on ongoing projects without a clear path forward.
Instead, inform your colleagues only once you’ve had the conversation with your manager – even those with whom you’re close.
Your company may want to share the news formally through a press release or an email. With this in mind, it’s best to wait for the all-clear.
2. Give at least your two weeks’ notice.
Most people will tell you that it’s standard practice to give your employer notice two weeks ahead of your exit. However, you can actually do so earlier – in some cases, it’s preferred.
If you’re an individual contributor managing one or two projects, two weeks may be appropriate. However, if you’re a manager overseeing multiple high-impact projects, announcing earlier will give your team more time to prepare for your departure and find a replacement.
The earlier you notify your manager, the better impression you will leave, as they will appreciate having a solid window to build a plan for your absence.
A two weeks’ notice letter is a formality, but sending your resignation information to both human resources and your manager clarifies that you’re leaving the company and solidifies the date of your last day.
When you write your two weeks’ notice letter, keep it short and sweet. You don’t need to delve into the reasoning of why you’re leaving or what would’ve made you stay at the company. All you need to do is include three main elements in your resignation letter: the fact that you’re resigning, when you’re last day of work will be, and a brief note of appreciation for the opportunity.
Here’s an example of a resignation letter you can follow:
[Date]
Dear [Manager]
I’m writing to let you know that I’m resigning from my position as [position[ at [company]. My last day will be on 2022-05-03T11:00:00Z.
This was a tough decision to make. [Company] has done great things for my career development. I greatly appreciate the amount of time and effort you invested into my professional growth and all the opportunities you gave me.
I will continue to support the team during the next two weeks and am happy to discuss an exit strategy to ensure a smooth transition.
Sincerely,
[Name]
[Signature]
3. Organize your files.
In the days before your departure, make sure to review the projects and files you manage. Are there important documents you should share with your team? Are your files easily referenced? Can someone easily pick up where you left off?
If not, this is the time to do it.
Think of this as the last impression you leave. What do you want people to say once you’ve left? Making things easy for people will make people see you as a valuable, organized team member they were lucky to work with.
4. Finish strong.
While it’s tempting to slack off the last few days on the job, maintaining your productivity will show your team and your manager that you are reliable.
Humans have a recency bias, which means they tend to remember and emphasize the most recent observations about people more than the ones in the distant past.
If you slack off during your final weeks, especially when your team is working on a big project or if you have several important tasks to finish, you’ll leave your team with the burden.
You might be thinking, “Who cares? I won’t be working with them anymore.” While you may not ever return to this company, you could work with your colleagues again somewhere else.
You could also leverage them for future opportunities down the line. With this in mind, you want to keep your foot on the gas until that last day.
5. Offer to train your replacement.
Helping your replacement learn the ropes of your position will accelerate their learning curve and help greatly with the transition. Why do it? Well, it’s an opportunity to display your gratitude to your former employer for the opportunity and ensure they’re not left lost.
It’s an extra step you don’t always need to take (and oftentimes won’t have the opportunity to). However, your generosity will leave a mark on your colleagues and pay off in the future.
If you can’t directly train your replacement, you can write a training guide that covers key processes and contacts.
6. Write a goodbye email to your colleagues.
Out of all your colleagues, you’ll usually grow closest with your teammates. They deserve to know about your future plans directly from you. Seeing your Slack get deactivated is a sour way to find out.
There are a few ways you can do this:
- Send a heartfelt goodbye message.
- Set 1-on-1 coffee chats to share the news.
- Have a group in-person or virtual lunch to announce the news.
Whichever method you select, use that time to discuss positive moments you shared with your teammates and express your gratitude for working alongside them.
You can also give them your personal contact information to stay in touch.
7. Express gratitude.
The people who impacted your career the most deserve a personal thank you.
Even if you didn’t have a close relationship with your manager, their job was to oversee your growth. As such, they likely invested time and effort to help you grow in your career.
As such, take the time to give thanks and express your gratitude. This is especially important if you’d like to use them as a reference for future opportunities.
8. Don’t blast your manager, team, or the company.
When you’re leaving a job, it’s tempting to go on a Twitter rant about all the things you hated about your workplace. Before you do that, take a breath.
In fact, wait a few weeks after leaving your company to share anything on social media. Emotions are usually high when you’re leaving your job and you want to avoid saying something you’ll regret later.
That’s why it’s better to wait a few weeks, once the anxiety and stress have hopefully subsided, and you have a clear mind.
While it’s fine to critique your former company, avoid making unsubstantiated claims, name-calling, or anything that you wouldn’t want a future employer to see.
9. Give feedback on your experience.
If you really want to share constructive criticism with your former manager and employer, an exit interview is the best place to do it.
You’re able to share your thoughts with an HR representative and dive into your experience in this workplace. Many people shy away from the exit interview but don’t be afraid to be candid.
You can be honest about your experience – the good, the bad, and the ugly – while still maintaining your professionalism. Plus, your employer will appreciate you disclosing your concerns in a closed setting instead of on social media.
Regardless of the situation you were in when you left your job, quitting is always nerve-racking. You’ve built relationships with your boss and colleagues and you may be stressed about their reactions. What if your manager gets mad or frustrated at you? Will you seem ungrateful for leaving the opportunity they gave you?
Despite all these scary thoughts, you must remember that you’re almost certainly not the first person who has left the company, and you definitely won’t be the last.
Quitting your job is a delicate process. Taking these steps now to leave on good terms is an investment in your future because you never know who you’ll need down the line.
Editor’s Note: This post was originally published in July 2018 and has been updated for comprehensiveness.
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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