MARKETING

Add another layer to your stack

Published

3 years ago

March 4, 2022

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Good morning, Marketers, and good thing you never have to let go of a technology you really love.

Take email, for instance =-)

And why would we look to replace email when it’s such an effective way of distributing news and personal messages for many (but not all) occasions?

MarTech is happy to welcome guest contributor Anita Brearton of CabinetM, and in her piece yesterday, she wrote: “As new channels and marketing practices are introduced, they rarely replace something already in place. More often, they become another layer in the marketing program.”

Yes, marketers keep adding on layers, and that’s why we want to hear about how these stacks keep growing as part of our Stacks Stories initiative. Let us know!

Chris Wood,

Editor

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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