Connect with us

MARKETING

CES and NRF try to stay the course

Published

on

CES and NRF try to stay the course


Two major upcoming live events are trying to stay the course as experts predict the Omicron wave will peak in mid-January. CES, the major tech trade show originally scheduled for January 5 through 8 will, now close one day early die to COVID-19 concerns. “The step was taken as an additional safety measure to the current health protocols that have been put in place for CES,” said the Consumer Technology Association in a release.

Although the show has over 2,000 confirmed in-person exhibitors, high profile companies like Google, Intel and Microsoft have canceled in-person appearances but may participate virtually.

Retail’s big show, NRF, is still coming to New York City’s Javits Center on Jnuary 16-18, with an opening party on January 15. With over 800 exhibitors, at time of writing the show had not announced any new restrictions. The show will require proof of vaccination and mask wearing and will make rapid tests available on site. Attendees are advised to test before traveling to attend the show, but testing is not mandatory.

Why we care. Live events on this scale are months in the planning, of course, and nobody could have seen the speed and scale at which the Omicron variant would impact every day life. Aside from the risks inevitably associated with large-scale indoor gatherings, even for vaccinated attendees, those planning to fly into Las Vegas or New York also face a catastrophic situation at airports with staff shortages resulting in thousands of flight cancelations. If the Omicron wave peaks in mid-January, it seems likely that travel will be as difficult as it was over the holiday period.

See also  Page Experience is Here to Stay: Moz Launches Performance Metrics Suite

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Source link

MARKETING

The Future of Ecommerce is THIS! – Ryan Deiss [VIDEO]

Published

on

The Future of Ecommerce is THIS! - Ryan Deiss [VIDEO]


“Own your media. I have been saying this for a while and I’ve got proof of it.”

WHAT IS DIGITALMARKETER:

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

https://www.digitalmarketer.com/



Source link

See also  Writing Successful Slogans & Jingles: 11 Perfect Examples
Continue Reading

MARKETING

5 Open Door Policy Examples

Published

on

5 Open Door Policy Examples


Whether they have an issue they want to be resolved or ideas they think would improve the company or better serve clients, employees just want to be heard.

(more…)

See also  2022 Local SEO Success: The Year of Everywhere
Continue Reading

MARKETING

Good morning: The future of CTV

Published

on

2022 Predictions: CTV and cross-channel advertising


MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and today we take a closer look at the CTV landscape.

CTV is very device-driven, so marketers were watching CES closely earlier this month to see what new kinds of screens will find their way into homes. This has broad implications for consumer behavior, and forces marketers to reconsider the channels where they engage customers.

More social media apps are migrating to the CTV ecosystem through new device features like Samsung’s Smart Hub. But marketers can’t be sure how their specific customers expect a trusted brand to appear on such a format. Is it social, or is it TV, or some combination of the two, or something entirely new?

An experimental mindset and attention to campaign performance metrics will guide marketers through these new touchpoints. No wonder there is such a high demand for data in the CTV space, which explains the many data collaborations and partnerships that have been formed over the last year.

All of this influence in CTV from other digital channels – the short-form video imported from social, for instance – means that CTV is expected to continue to grow. Just last summer, The Trade Desk’s Jeff Green predicted that it will represent at least one half of global advertising’s trillion dollar pie.

Chris Wood,

See also  2022 Local SEO Success: The Year of Everywhere

Editor

Shorts

Quote of the day. “The evolution of social is that it’s moving to TV, which makes a lot of sense right now because of social’s video content, which is becoming more important in the TV industry.” Katelyn Sorensen, CEO, Loomly


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending