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Staying up to date with the hottest TikTok trends should be of enormous importance to each and every TikTok ads agency due to how fast trends change! Everyone has now discovered that TikTok is one of the most profitable social media platforms for digital marketing, which is why so many have joined the movement in recent years.

Due to the effectiveness of short-form content, it has become highly addictive for millions of social media users from all around the world. Unfortunately, the short and snappy nature of the viral TikTok videos has meant that these “viral trends” tend to switch quickly! Keeping up with all their trends has become increasingly challenging, and it will soon feel like running a losing race. We have discovered some of the best ways to stay current so that you will stay caught up! Here are some of our tips.

Utilizing the discover page

This one may sound too obvious, but the discover page is one of the most overlooked tools on the whole app. With this tool, you’ll be able to find out what the most trending hashtags and popular topics are. Scrolling through the discover page, you can explore how many people have used the most popular sounds, effects and hashtags. Not only is this a fantastic indicator of what is hot right now, but you can also further your research and watch videos that involve these popular sounds to discover what type of content has made these sounds and hashtags so sought-after.

Keeping up to date with relevant influencers

Keeping up to date with influencers in your field/industry is extremely important! You would do it on other social platforms like Linkedin, so how is TikTok different? Big influencers are relatively fast to the newest trends, generally due to the size of their teams that keep them up to date. They will also be setting many trends, down to their vast followings and influences on their followers.

Filtered Searches

Another great tool is the filtered search function, you can search by popularity, so for someone trying to stay up to date with trends, this is perfect! It feels like a cheat code when keeping up to date with the newest trends. There are more filters for you to discover, including the date the video was made, the number of likes and the relevance to your content. So you can see what’s viral, the number of likes that are getting, and if it is relevant to your business, what else do you need?

Make sure to check out other social platforms.

Ensuring you’re researching on multiple social platforms is critical, as you could limit your search. Lots of content gets re-purposed for different apps. If you’re only taking your research to TikTok, yet it started on Instagram, by the time it reaches the viewership of TikTok, you will be in danger of the trend no longer being relevant. 

Your chances of catching these trends will be much higher if you monitor all social media, especially Twitter, Instagram and Facebook, due to short-form content becoming so prominent on these social media channels. But just like TikTok utilising the discovery pages of these social media channels is where you should be looking, as we have discovered it is an essential tool for any budding influencer/ social media master.

Following the right hashtags

Several hashtags like #TrendAlert are being used to help the TikTok community notify other TikTok users that their video is a popular/up-and-coming trend to watch. Many creators also use the TikTok creative centre, the most critical tool throughout TikTok. This tool will show you the hottest creators, songs, hashtags and videos, along with analytics, showing any spikes in popularity and information you can use in case this spike is an occurrence that happens every year.

With all this information, you can become the next big thing on TikTok! 

But something to keep in mind is that even though it is essential to keep an eye on trends and to capitalise when you can keep in mind that they change frequently and can be hard to keep up with. At its core, TikTok is a social media platform, and what makes social media so fun is participating in a fun way for you!