Connect with us

FACEBOOK

Facebook Templates for Business Posts About COVID-19 Changes

Published

on

Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic.

The templates are designed for messaging such as:

  • Informing customers they can still place orders while the business is temporarily closed.
  • Encouraging customers to shop online.
  • Reaching out to the community for support.
  • Sharing links to buy gift cards.
  • Expressing gratitude to customers.

“We know that many businesses are facing unexpected challenges right now including keeping in touch with customers, so we wanted to share a few things you can do to get ahead of these challenges and stay connected.”

Here’s a look at the new templates, which are available to download now.

Placing Orders

Facebook Templates for Business Posts About COVID-19 Changes

When using this template, Facebook recommends providing contact information and including details on when orders are being accepted.

It’s also a good idea to share the measures being taken to keep products safe.

Facebook Templates for Business Posts About COVID-19 Changes

Shopping Online

Facebook Templates for Business Posts About COVID-19 Changes

Facebook recommends using this template to encourage customers to shop online while your brick-and-mortar location is temporarily closed.

These posts should Include links to your website or to specific items you are selling.

Facebook Templates for Business Posts About COVID-19 Changes

Asking for Support

Facebook Templates for Business Posts About COVID-19 Changes

If your business is going through a particularly difficult time, Facebook recommends using this template to ask your community for support.

Advertisement

Share that your business is open to receiving donations, and take advantage of Facebook’s new ability to set up a business fundraiser.

Facebook Templates for Business Posts About COVID-19 Changes

Selling Gift Cards

Facebook Templates for Business Posts About COVID-19 Changes

Encourage customers to buy gift cards from your business with one of Facebook’s ready-made templates.

Let people know how to find and purchase gift cards, and include direct links to purchase pages when possible.

Facebook Templates for Business Posts About COVID-19 Changes

Expressing Gratitude

Use one of these templates to express gratitude for your community.

Facebook recommends keeping it short to simply communicate that you’re united with your community.

Facebook Templates for Business Posts About COVID-19 Changes

More templates for each of these types of posts are available to download here.

Other Recommendations

Facebook offers additional recommendations for keeping up customer relationships during this time.

Responding to Messages

Businesses can respond to messages more efficiently by utilizing different features baked right into the Facebook interface.

Advertisement

Your Facebook Page Inbox, for example, can be used to used to receive messages from both Instagram and Messenger.

No need to keep up with multiple apps when you can just use one.

“Stay connected to your customers even if you can’t be there in person. Answer customer questions your business receives from Messenger and Instagram right from your Facebook Page Inbox.”

If you’re too busy with your business to keep up with messages during this time, Facebook suggests setting up automated responses to handle frequently asked questions.

Common questions are likely to include inquiries about business hours, online ordering, safety practices, and so on.

Here are some examples.

Facebook Templates for Business Posts About COVID-19 Changes

Facebook Templates for Business Posts About COVID-19 Changes

Hold Online Events

If your business was planning to hold online event that have since been postponed, Facebook recommends hosting a live video on either Facebook or Instagram.

“Live is a great way to broadcast real-time video on Facebook with just your camera on a desktop or mobile device. Think of it as a chance to take your customers behind-the-scenes.”

Facebook offers the following suggestions for live videos:

  • Host a Q&A
  • Go Live with someone in your audience and interview them
  • Showcase and explain your products or services
  • Teach your audience how to do something
  • Create a Live series

To see other ways Facebook is helping businesses respond to the COVID-19 pandemic, see its business resource hub here.

Searchenginejournal

Advertisement

FACEBOOK

5 Effective Ways to Run Facebook Ads A/B Tests

Published

on

Testing-and-Scaling-Facebook-Ads

Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

Advertisement

These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

Advertisement

Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish