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What Is Content Marketing & Why It Matters

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Editor’s Note: This post is from Search Engine Journal’s new guide Content Marketing: The Ultimate Beginner’s Guide to What Works. This ebook covers the essentials that you need to know when implementing your own content marketing campaign. Want your copy now? Download it here or scroll to the bottom of this post for more details.


44,000 years.

That’s how long humans have been sharing stories, according to a new study published in the journal Nature.

From ancient Indonesian cave art to cutting-edge infographics – fast forward a few millennia, and people are telling more stories than ever.

We’ve just shifted the medium.

Our digital world is evolving at a breakneck pace.

Content gathers dust like fossils, and today’s trending hashtag is tomorrow’s ironic meme.

Attention is at an all-time premium.

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In a recent projection, data giant Seagate estimated that by 2025, over 75% of the global population will interact with data every 18 seconds.

Why are users so distractible?

The modern web is noisy: promotions, clickbait, flashing banners, subscription pop-ups, and plain old spam all clamor for notice.

In the deluge of information, it’s easy to see why savvy consumers are using services like AdBlock to streamline their browsing experience.

Unfortunately for your brand’s carefully calibrated marketing campaign, 2020 marks the start of an annual trend that will send 35 billion global advertising dollars right down the drain.

The culprit? Adblockers.

So how does a modern brand reach discerning customers whose attention is their most valuable resource?

How do you earn the interest of an audience who could just as easily ignore your advertising?

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By giving them what they want:

Content that matters.

What Exactly Is Content Marketing?

Content marketing is relevant and useful storytelling that captures the interest of your specific audience and helps them solve their problems.

However you define content marketing, the main takeaway is this:

It works.

Here’s why:

Awesome content – that is, great content marketing – is legitimately engaging.

Your audience doesn’t need to be convinced to read your content.

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They seek it out.

They can’t help but consume it.

They may not even realize the content they love is actually marketing.

Or, if they do, they appreciate the goodwill shown by a brand that helps them make decisions pro bono.

Let’s say you’re a brand with deep pockets.

You could shell out over $5 million for a 30-second Super Bowl spot and reach 100 million prospects at one time.

Or, as Joe Pulizzi suggests, that same budget could instead be put toward building a consistently engaged community of organic, voluntary brand loyalists through long-reaching initiatives.

70 issues of a print magazine? Check.

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Large-scale customer events? Check.

Tens of thousands of blog posts, thousands of white papers, and more? Double-check.

Wait, what happened to content marketing?

Believe it or not, these wallet-friendly, easy to actualize, Google-ready methods mentioned above can pump up your SEO and captivate your prospects.

Let’s take a deeper look at what successful content marketing looks like.

Way Beyond Blogging: What Content Marketing Looks Like in the 2020s

Blogging may be a key aspect of content marketing, but it’s not the name of the game anymore.

Instead, it’s all about being dynamic by reaching audiences on all types of platforms.

If your business is only using one avenue, you may be missing out on a huge potential audience.

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Consider adding another form (or two!) of content outreach such as:

  • Ebooks
  • Podcasts
  • Webinars
  • TedTalks
  • Social Media Posts
  • Email Campaigns
  • Influencer Updates
  • Online courses
  • Videos

A 2020 analysis from Entrepreneur predicts that this decade’s content marketing will expand to encompass these essentials, too:

  • Live-streaming.
  • Content that is voice search-optimized.
  • Augmented Reality (AR) experiences.
  • One-to-one conversations with customers through tools like Facebook Messenger.
  • Personalized content that adapts to your audience based on collected data, such as location, online behavior, or demographic.

As you can see, the scope of content marketing is virtually limitless.

What remains the same across all successful channels is the dedication to including audiences in the brand’s story, and through that, laying the foundation for a community based on trust.

90% of all modern businesses use content marketing in some form, from industry leaders like John Deere and Red Bull to the smallest indie brands.

Curious about how it all works?

Now that we’ve laid out what exactly it is, and what forms it covers, let’s take a deeper look at what content marketing can do for you.

The Power of Awesome Content (& Why Your Audience Will Love It)

It’s Anything But Superficial

Whether your brand is big or small, readers have come to expect your content to be in-depth, well-sourced, and unabashedly authentic.

In the era of deepfakes and heavy Instagram filters, your audience is looking for something a little more genuine.

Something worth their valuable time.

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Longer content – content that dives in deep, provides more information, and cites more research – has a higher perception of value than shorter content.

It’s Uber-Personalized

Everyone uses the internet a little differently.

Many users have come to expect algorithms to accurately track their interests and guide them to what they’re searching for.

With the same ethic, content marketing caters to individuals.

Take YouTube, for example.

Rather than offering calls to action, or using traditional television’s appeal to the popularity of well-known actors to drive sales, YouTube’s algorithm instead considers a tapestry of data and recommends ultra-individualized content.

And it’s working.

From more than 2 billion logged-in users every month, the Google-owned video giant gathered that it is 3 times more important to viewers to engage with content connected to their passions than content that features Hollywood’s who’s who.

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It’s Responsibly Transparent

The modern consumer doesn’t just engage with a brand – they’re part of a brand’s story.

This includes the best of times… and the worst of times.

53% of users expect companies to show corporate responsibility on social media, as well as be transparent about changes in products or services.

It may take a little extra effort, but it’s clear that transparency is well worth it.

In today’s market, high transparency is the key to high public trust.

3 Reasons Why Creating Powerful Content Marketing Is Worth the Effort

Content Marketing Helps You Connect With Your Evolving Consumer Base

Technology is rapidly changing the way your prospects interact with information and make decisions.

In a 2020 study by Statista, it’s projected that by 2023 more than 7 billion people worldwide will own a smartphone.

Let that sink in for a moment.

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That’s nearly the entire current population of the world.

Now more than ever before, your content has the potential to reach a truly global audience.

The challenge?

For this, let’s zero in on a population a bit easier to wrap your head around: adults in the U.S.

On average, American adults are engaged with multiple content channels for more than 11 hours every single day.

Yes, you read that right.

More than ever before, the chance to sustain a consistent dialogue with your consumer base is at your brand’s fingertips.

Content Marketing Drives Conversions (Without Being Pushy!)

Nerd out with me for a moment.

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Did you know that, on average, content marketing is responsible for 6 times as many conversions for content marketers than for marketers that stick to other strategies? (That’s 2.9% for content marketing, versus 0.5% for traditional marketing.)

Turn your gaze to the B2B slice of the pie, and content marketing accounts for 0.8% to 1.1% of all B2B conversions.

How is this possible?

Take a look at your consumer base.

Whether B2B or B2C, your prospects are craving worthwhile content that stands out from the noise.

Want to catch their attention?

You’ll need to find your content differentiation factor (CDF).

This is your brand’s refreshing new take on content your audience has seen before.

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Find your CDF, and you’re well on your way to a huge boost in conversions.

Content Marketing Saves Money (& Drives Sales, Too!)

Every business, no matter the size, is looking for ways to cut costs.

Content marketing is a money-saving powerhouse: it costs 62% less and drums up a whopping 3 times as many leads as traditional marketing.

The past decade has seen astounding growth in the realm of content marketing.

According to Google Trends, worldwide interest in content marketing has skyrocketed to nearly 100%, or peak popularity, over the past 16 years.

Content marketing will not only slash your marketing budget but also drive more sales over time from higher-quality leads.

How?

Through opt-in advertising (a.k.a. subscription-based advertising) you’ll save on lead generation and develop a network of pre-purchase followers who, over time, will think of your brand first when the time comes to make a decision.

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Ready for Your Business to Thrive?

With the development of new technology and a steadily growing potential audience, content marketing will only continue becoming more important.

Ready to demonstrate your brand’s value, build a community, and ultimately, convert your audience into devoted action-takers?

It’s time to make marketing human again.

It’s time to develop a content marketing strategy for your business.

Search Engine Journal’s ebook, Content Marketing: The Ultimate Beginner’s Guide to What Works, covers the essentials that you need to know when implementing your own content marketing campaign.

Download it here.

Created in partnership with BKA Content, this guide will help you better understand why content marketing is valuable, what works, and how to make the most of your money and time investments.

Ready to learn how to create and promote awesome, useful, informative, educational, and inspirational content that will reach your audience at the right time?

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Get your ebook now to get started!

Download Banner - Content marketing guide

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MARKETING

7 Best Websites To Get Beaver Builder Templates

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7 Best Websites To Get Beaver Builder Templates

If you’re like most people, you probably want to spend your time creating content, not fussing around with coding the design of your website.

That’s where Beaver Builder WordPress page builder plugin comes in. It’s a plugin that gives you the power to create beautiful, responsive websites without having to touch a line of code.

But even with Beaver Builder, there’s still some work involved in getting your site up and running. You need to choose a WordPress theme, install the Beaver Builder plugin, and then find amazing templates to use as a starting point for your own designs.

That’s why we’ve put together this list of the best websites to get Beaver Builder templates. No matter what kind of site you’re building, you’ll be sure to find a template that fits your needs.

Let’s get started!

What Is Required To Use Beaver Builder Templates?

Before we jump into the list of websites, it’s important to understand what is required to use Beaver Builder templates.

To use Beaver Builder, you need a self-hosted WordPress site. This means that you’ll need to purchase your own domain name and hosting plan. Once you have a self-hosted WordPress site, you can purchase the Beaver Builder Page Builder plugin.

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The Beaver Builder plugin is a paid plugin, but it does come with a 30-day money-back guarantee. So if you’re not happy with the plugin for any reason, you can always get a refund. In case your have fundraising issues, you can employ Fundraising Weekly newsletter strategy to cover the budget-related problems.

The Beaver Builder plugin is available in four yearly pricing plans, and each plan renews annually at a 40% discount:

  • Standard: $99
  • Pro: $199
  • Agency: $399
  • Ultimate: $546

Once you’ve purchased the Beaver Builder plugin, you’ll be able to access all of the templates that are available for the plugin.

Now that we’ve gone over what is required to use Beaver Builder, let’s jump into the list of websites where you can find some of the best templates to use for your own website creation!

Where To Find the Best Beaver Builder Templates

1. Beaver Builder

Of course, the best place to find templates for Beaver Builder is on the Beaver Builder website. Once you purchase the Page Builder plugin, you automatically gain access to their full spread of templates, which can be used with any theme.

They also recommend getting Beaver Builder Theme for the best results in your website creation.

Beaver Builder Theme has a host of features, including:

  • Access to a support team to help with any issues or problems that arise
  • SEO optimization
  • The use of Google Fonts
  • WooCommerce support
  • Community support

When you visit the Beaver Builder official site, you’ll find that their templates are divided into two categories — landing page templates and content page templates.

Landing page templates are designed to help you quickly create beautiful, conversion-optimized landing pages to make an amazing first impression on your website’s visitors. These templates can be used for a variety of purposes.

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Content page templates are designed to help you easily create content for your website. These templates can be used for a variety of different types of content, such as blog posts, about pages, services pages, and contact pages.

Each template comes with a live preview, so you can see exactly what the template looks like before you download it.

These templates are a great way to get started with Beaver Builder and see if it’s the right fit for you!

2. WPZOOM

The Beaver Builder Templates plugin by WPZOOM is a great way to get access to high-quality templates for your website, and it also pairs well with the WPZOOM Addons for Beaver Builder plugin.

This plugin offers a variety of beautiful, pre-designed content page and landing page templates, all of which are designed to help you easily bring the vision you have for your website to life. Additionally, the plugin offers a number of features akin to Beaver Builder to help make your website creation process even easier, including:

  • A drag and drop interface that makes it easy to add content to your templates
  • The ability to save your templates for future use
  • The ability to export your templates and share them with others
  • Ability to extend the page templates to different WordPress Themes

The WPZOOM Beaver Builder Templates plugin is available as a free, open-source version on WordPress.org.

3. Beaver Templates

Beaver Templates is a website that is devoted to providing high-quality templates for Beaver Builder. They have a wide variety of different types of templates available for download.

One thing to note about Beaver Templates is that they do charge for their templates — with a small selection of free templates.

In order to gain access to their templates, you must register for an account. They include a free plan called Beaver Kit and a paid plan called Beaver Elder, which grants you access to all of the templates they offer for a yearly fee of $149.

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If you decide on the free Beaver Kit plan, you’ll need to pay for each template you’d like to download. These range from $0 all the way up to around $60.

Beaver Templates is a great option if you’re looking for high-quality, professionally-designed templates for Beaver Builder.

4. ThemeForest

Another great resource for Beaver Builder templates is ThemeForest. They offer an extensive selection of templates that range from $7 up to $80. ThemeForest is a great option if you’re looking for a wide variety of different types of templates.

One thing to note about ThemeForest is that they don’t offer any free templates — you’ll need to purchase each template individually. However, they often offer different discounts, so be sure to keep an eye out for those!

Overall, ThemeForest is a great resource for finding high-quality Beaver Builder templates.  

5. Ultimate Addons

Ultimate Addons is a plugin that adds a plethora of different features to Beaver Builder. Ultimate Addons also has its own template library that you can access. To gain access to their template library, you must purchase one of their annual membership plans, which are typically on sale:

  • Ultimate Addons: $59
  • Essential Bundle: $169
  • Growth Bundle: $249

Their ever-growing template library includes a wide variety of options, including over 300 row and page templates — as well as complete, ready-to-use website templates.

If you’re looking for a wide selection of high-quality Beaver Builder templates, then Ultimate Addons is a great option to consider. They provide everything you need to get your website off the ground, including WooCommerce capabilities.

6. PowerPack Beaver Addons

PowerPack Beaver Addons is a website that offers over 350 unique Beaver Builder page and row templates. They feature an extensive selection of templates that are perfect for all kinds of businesses — it’s simply a matter of finding the perfect templates for your particular needs.

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Like Ultimate Addons, PowerPack Beaver Addons also offers a yearly membership plan that gives you access to their entire template library. Their plans are as follows:

  • WooPack: $47
  • PowerPack: $52
  • Combo: $99

PowerPack Beaver Addons also offers over 65 creative modules that are perfect for adding extra functionality to your Beaver Builder pages. They also provide tools, resources, and modules for WooCommerce, making PowerPack Beaver Addons a great option for those looking to create an online store.

7. Astra

Astra is a WordPress theme that is built specifically for page builders. It’s a great option for those who are looking for an all-in-one solution for their website needs.

Astra offers everything you need to get started with Beaver Builder, including pre-built templates, complete website demos, and a wide selection of plugins and add-ons. Their membership plans include:

  • Essential Bundle: $169
  • Growth Bundle: $249

Astra is a great option for those who are looking for an all-encompassing solution for building a beautiful website.

To Wrap Everything Up…

These are just a few of the best websites to get Beaver Builder templates. With so many great options out there, it’s easy to find the perfect templates for your needs. And with Beaver Builder’s drag-and-drop interface, you can easily customize your pages to create a truly unique website.

We hope you found this article helpful and informative, and we wish you all the best in your website creation.

Thank you for reading!

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