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Good, Cool, Funny, & Cute IG Quotes

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Good, Cool, Funny, & Cute IG Quotes


If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption.

Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!”

And I’m a writer — go figure.

Next time you’re contemplating a witty line of text to go with your Instagram photo, take a look at our complete list of captions that suit any mood or occasion you’ll be sharing with the world. You can also customize these captions to make them perfect for your feed.

Want more inspiration? Check out our Instagram page to see how we incorporate fun, witty, and engaging captions into our social media content.

You can incorporate many of these captions into an Instagram business strategy (just make sure your audience would find your caption funny, clever, or the right amount of sassy).

Click one of the following links to jump to a section:

Features of Good Instagram Captions

1. Your caption is on-brand.

Whether your Instagram page is personal or for your business, your captions should be on-brand, or reflective of your brand identity.

This encapsulates the nature of your Instagram’s branding and tone of voice. For example, if your page is based on self-love, you should use captions that are friendly in tone, and use inclusive language to make people feel good when they scroll through your Instagram profile.

2. Your caption is simple.

Instagram captions can fit up to 2,200 characters, but you don’t have to use all of them for your caption to be considered a good one. You ideally want to keep your captions clear, short, and simple for easy readability. You also want to keep your audience’s attention enough to read it to finish.

The exception to this is if you’re making posts that champion storytelling or other lengthy formats. Ultimately, it comes down to what your audience is looking for.

3. Your caption is memorable.

While your Instagram caption doesn’t have to be a profound piece of literature, you can make it memorable in a number of ways. Depending on the type of post you’re sharing, you can make it hilarious, thought-provoking, inspiring, or anything you want it to be. 

Business Instagram Captions

If you’re running a business account, you should use your captioning to humanize your business more than your average paid ad.

Your business Instagram captions are an opportunity to give your brand some personality while getting the word out about your product or service offering. Here are some of our go-to captions that prospects and customers will love.

Instagram captions: If you're offered a seat on a rocket ship, don't ask what seat. Just get on.

  1. Good evening, [city]! We’re in town for [event] at Booth [#]. Stop by and say hi!
  2. “If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.” -Sheryl Sandberg, COO of Facebook
  3. Our [#]-person squad completed the [road race name]! And we did it all for the post-run sneaker selfie. 👟
  4. We got product in the pipeline … check back for an exciting announcement on 2022-03-09T12:00:00Z!
  5. Diversity isn’t a recruitment metric — it’s an ingredient for success. At [company], we thrive on the unique backgrounds, experiences, and perspectives of our people.
  6. Spot the CEO. 😉
  7. At [company name], our best asset is our people.
  8. We had a great time with our customers at [meeting/event]! @[client/partner], you guys rock.
  9. Thrilled to have [customer] at our office today! Come back any time. 😊
  10. [Company name] is off for [holiday]! We hope you all have a safe long weekend.
  11. Big things have small beginnings. [Company]’s HQ began right here.
  12. “It is better to fail in originality than to succeed in imitation.” –Herman Melville
  13. How many [company name] employees does it take to spell “TEAM”?
  14. Want to work with these awesome people, working on a lot of awesome things? We’re hiring! Click the link in our bio to see our current openings.
  15. Check, check, one, two … is this thing on? [Company name] is now on Instagram! Follow us to learn about our culture, product, and (awesome) people.
  16. Tired of [customer pain point]? We’ve got good news. Click the link in our bio to learn about [product]’s latest feature.
  17. [Company] presents our latest product — made with love just for you. ❤️ Link in bio to learn more.
  18. Stop wasting time with [customer pain point]. Our [product] will help you achieve [X] more efficiently — just ask our current customers. Check out our latest case study here: [Link]
  19. Handmade in [location] and delivered to your door. That’s the [Company] promise.
  20. When life gives you lemons, you make lemonade. When [company name] gives you [type of product], you make money.

Quote Instagram Captions

If you can’t find the words yourself, there’s a quote out there to help you convey that idea.

Using quotes for your Instagram caption is a great way to evoke and share your emotions. Quotes can propel people to think more open-mindedly, and optimistically — or even motivate them to do something great. Below is a list of some of our favorites.

  1. “The greatest glory in living lies not in never falling, but in rising every time we fall.” –Nelson Mandela
  2. “Always remember that you are absolutely unique. Just like everyone else.” -Margaret Mead
  3. “You change the world by being yourself.” -Yoko Ono
  4. “In the end, it’s not the years in your life that count. It’s the life in your years.” -Abraham Lincoln
  5. “What I know for sure is that speaking your truth is the most powerful tool we all have.” – Oprah Winfrey
  6. “The purpose of our lives is to be happy.” -Dalai Lama
  7. “You only live once, but if you do it right, once is enough.” -Mae West
  8. “Live in the sunshine, swim the sea, drink the wild air.” -Ralph Waldo Emerson
  9. “I would rather die of passion than of boredom.” -Vincent van Gogh
  10. “Success isn’t about the end result, it’s about what you learn along the way.” -Vera Wang
  11. “It does not matter how slowly you go as long as you do not stop.” -Confucius
  12. “Everything you’ve ever wanted is on the other side of fear.” -George Addair
  13. You become what you believe.” -Oprah Winfrey
  14. “Believe you can and you’re halfway there.” -Theodore Roosevelt
  15. “The way to get started is to quit talking and begin doing.” -Walt Disney
  16. “Love the life you live. Live the life you love.” -Bob Marley
  17. “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” -Maya Angelou
  18. “Embrace what makes you unique, even if it makes others uncomfortable.” – Janelle Monae
  19. “Success is a collection of problems solved.” – I.M. Pei
  20. “To be beautiful means to be yourself. You don’t need to be accepted by others. You need to accept yourself.” -Thich Nhat Hanh
  21. “In a gentle way, you can shake the world.” -Gandhi
  22. “I dream. Sometimes I think that’s the only right thing to do.” -Haruki Murakami
  23. “We become what we think about.” -Earl Nightingale
  24. “Success is not final, failure is not fatal: it is the courage to continue that counts.” –Winston Churchill
  25. “You are never too old to set another goal or to dream a new dream.” -C.S. Lewis
  26. “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” -Lao Tzu
  27. “Life is like riding a bicycle. To keep your balance, you must keep moving.” -Albert Einstein
  28. “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” -Steve Jobs
  29. “Security is mostly a superstition. Life is either a daring adventure or nothing.” – Helen Keller
  30. “Stay true to yourself and never let what somebody else says distract you from your goals.” -Michelle Obama

Funny Instagram Captions

We don’t always have to take social media so seriously, so explore some funny Instagram captions for your upcoming posts.

Instagram can be a tool to convey aesthetic picture taking or stoic model shoots, it can also be a fun place to share a laugh or lighthearted content, too. Sharing a funny caption can boost your page’s personality, and potentially brighten someone else’s day. We hope the following captions make you crack a smile.

Instagram captions: We know the voices in our heads aren't real, but sometimes their ideas are just too good to ignore.

  1. My favorite exercise is a cross between a lunge and a crunch … I call it lunch.
  2. I need a six-month holiday, twice a year.
  3. We tried to be normal once. Worst two minutes of our lives!
  4. There are 16-year-olds competing at the Olympics and some of us (me) still push on “pull” doors.
  5. That awkward moment when you’re wearing Nike’s and you can’t do it.
  6. I’m just a girl, standing in front of a salad, asking it to be a cupcake.
  7. What if we told you … you can eat without posting it on Instagram?
  8. I know the voices in my head aren’t real, but sometimes their ideas are just too good to ignore.
  9. We don’t know what’s tighter: Our jeans or our company culture.
  10. Friday … Our second-favorite F word.
  11. We don’t care what people think of us. Unless they’re our customers. We definitely care what customers think of us.
  12. All you need is love … and investors. All you need is love and investors.
  13. Hi, we’re [company name]. We build amazing apps and eat amazing apps.
  14. They say “Do what you love and money will come to you.” Let’s see what happens, I just ordered tamales.
  15. My favorite subject in school was recess.
  16. No thoughts brain empty just tacos and cats.
  17. [Food item] so good it’s got me weak in the knees.
  18. The best part about waking up is going to sleep eighteen hours later.
  19. The older you get, the better you get, unless you’re a banana.
  20. Bring the alcohol! Because no great story started with someone eating a salad.
  21. Don’t worry if plan A fails. There are 25 more letters in the alphabet.
  22. If you’re not supposed to eat at night, why is there a light bulb in the refrigerator?
  23. First rule of Sundays: If you can’t reach it from your couch, you don’t need it.
  24. If you fall, I will be there. Signed, Floor.
  25. The first thing I do after coming to work is logging off.
  26. I used to think I was indecisive, but now I am not so sure.
  27. Friends buy you lunch. Best friends eat your lunch.
  28. Darn it, just accidentally had another thought again.
  29. My goal this weekend is to move… just enough so people don’t think I’m dead.
  30. You think nothing is impossible? Try getting me out of bed before 12 PM.
  31. Looking at these pictures won’t fix all your problems, but it’s a good start.
  32. My sauce is too hot that’s why you’ll never ketchup.
  33. Google Maps said it’s MY TURN.
  34. I got my haters seasick, they see me and get sick.
  35. If there would be an award for being lazy, I would send someone to pick it up for me.

Clever Instagram Captions

Trying to come up with some clever Instagram captions on your own can be a lot of work, so we’ve done it for you. Below we’ve compiled a list of our favorite clever Instagram captions for all your witty caption needs.

Instagram captions: Success is making those who believed in you look brilliant.

  1. Patience — what you have when there are too many witnesses.
  2. Maybe she’s born with it, maybe it’s the Clarendon filter.
  3. “Life is short.” False — it’s the longest thing you do.
  4. Happy Sunday! There may be no excuse for laziness, but I’m still looking.
  5. Rejection is just redirection.
  6. Better an “oops” than a “what if.”
  7. Anyone looking for a heart? Selling mine for $2. (Used, good condition)
  8. The world is changed by your example, not your opinion.
  9. Seven billion smiles and these are my favorite.
  10. Stop working hard and start working smart.
  11. I found your nose. It was in my business.
  12. Imposter complex is just a byproduct of success.
  13. Life is simple. It’s just not easy.
  14. The best times begin at the end of your comfort zone. So you can catch me on the opposite end of the end of my comfort zone.
  15. When nothing goes right, go left.
  16. “Success is making those who believed in you look brilliant.” -Dharmesh Shah
  17. “If you can’t convince them, confuse them.” -Harry Truman
  18. The world changes by your example, not your opinion. So get acting right.
  19. It’s always a good idea to be on the right side of history.
  20. When you learn, teach. When you get, give.
  21. Don’t quit your daydream.
  22. Legend has it that if you look hard enough you’ll see the weekend approaching!
  23. It’s time to make new memories. But first, five tequila shots.
  24. I’m on a seafood diet. I see food, I eat it.
  25. Sorry I didn’t get back to your text. I was too busy converting oxygen into CO2.
  26. Living on Earth is expensive, but it does include a free trip around the sun.
  27. “Arguing with a fool proves there are two.” -Doris M. Smith
  28. Well, enough about me. Let’s talk about you. What do you think about me?
  29. We’re all one more minute closer to dying. What’s one more shot going to do?
  30. There’s a pot of gold at the end of the rainbow. If you find it, let me know so I can get some.

Cute Instagram Captions

If there’s one thing people on the internet love to see — it’s anything and everything that falls into the category of cute. Whether you’re posting your adorable pet, your significant other, or a picnic by the park, we’ve got all the cute Instagram captions that you need to complement them.

  1. Don’t give up on your dreams. Keep sleeping.
  2. My fave sound is you snoring next to me.
  3. Here’s to a hundred more years with you.
  4. Happiness is watching you do what you love 💗 Hopefully that’s me.
  5. I like you more than [food]. And I looove [food].
  6. Wearing a onesie to bed just in case my SO steals the covers again.
  7. Cuddle time with the pup 💞
  8. Just showing off my [item] a little. Be jealous.
  9. Always wear cute pajamas to bed; you never know who you’ll meet in your dreams.
  10. You got me like 🥴️
  11. I’d move to [state] for you. And I hate [state].
  12. 🥺️ 👉👈
  13. I have no idea what I was doing before you came around. Sleeping, probably.
  14. No one can touch my books or my tacos 😤
  15. Not me standing there like🧍‍♂️
  16. Don’t mind me while I drink my tea 🍵
  17. Did someone say [something you like]? 🏃💨
  18. They say elephants have a perfect memory. So do I when it comes to you.
  19. My pup is the salsa to my whole enchilada.
  20. I hate it when I’m singing a song and the artist gets the words wrong.
  21. Being an adult is like folding a fitted sheet. No one really knows how.
  22. Here’s a 🥇 for being the cutest human to walk this earth.
  23. Me before you: 🌱 Me after you: 🌻
  24. 🤟
  25. Just got that Friday feeling.
  26. Are you a timekeeper? ‘Cause time slows down when I’m with you.
  27. I can’t see heaven being much better than this.
  28. I’m not lazy, I’m on energy-saving mode.
  29. My pillow is my best friend (sorry, [best friend’s name])
  30. A day doing [activity] is a day well-spent.
  31. I don’t know who’s cuter, me or my reflection?
  32. Being a full-time angel is so exhausting.
  33. With you, everything is twice the fun and half the trouble.
  34. Sweeter than a cupcake.

Sassy Instagram Captions

Your Instagram posts are your way to express yourself, so if you’re bold, sassy, and not afraid to show it — let your caption do the talking.

For those that want to give their Instagram posts some more pizzazz, try throwing in one of these sassy captions.

Instagram captions: A bad attitude is like a flat tire. You can't go anywhere until you change it.

  1. What’s a queen without her king? Historically speaking, more powerful.
  2. Be a little more you, and a lot less them.
  3. We’re an acquired taste. If you don’t like us, acquire some taste.
  4. Well-behaved people don’t make it into history books.
  5. Be sunshine mixed with a little hurricane.
  6. We got 99 problems, but an awesome marketing team ain’t one.
  7. Sometimes you just need to do a thing called “what you want.”
  8. You can’t do epic stuff with bad people. And we got the best in the biz.
  9. It’s not called being bossy, it’s called having leadership skills.
  10. You did not wake up today to be mediocre.
  11. A bad attitude is like a flat tire. You can’t go anywhere until you change it.
  12. We’re entrepreneurs. They call us dreamers, but we’re the ones who never sleep.
  13. All of us have the capacity to light up a room. Some when they enter, others when they leave it.
  14. Brains are awesome. I wish everybody would have one.
  15. Common sense is like deodorant. The people who need it most never use it.
  16. You see that? That’s my patience leaving.
  17. I’ll have you know, I’ve completed plenty of marathons. [Show 1], [Show 2], and [Show 3], to name a few.
  18. Everyone has that one annoying friend. If you don’t have one, then it’s probably you.
  19. Above: A photo of me pretending to be listening.
  20. Oh, you sent me an email? Expect a response in approximately never.
  21. Everyone is entitled to be stupid, but some abuse the privilege.
  22. If you like me, raise your hand. If not, then raise your standard.
  23. If you don’t succeed the first time, then burn all the evidence you tried.
  24. Underestimate me. That’ll be fun.
  25. I like my coffee how I like myself: Dark, bitter and too hot for you.
  26. People say I act like I don’t care. It’s not an act.
  27. They say good things take time … that’s why I’m always late.
  28. Focused. Intelligent. Motivated. Oh, and cute.
  29. “The question isn’t who is going to let me: it’s who is going to stop me.” -Ayn Rand
  30. It’s okay if you don’t like me. Not everyone has good taste.
  31. I’m a work of art, showing you the art or working.
  32. I only show up wearing my best and you shouldn’t expect less.
  33. You couldn’t even outshine my shadow.
  34. Please don’t call me, I’m out of your range.

Song Lyrics for Instagram Captions

People of all different backgrounds can relate to music. Beyond the different chords and melodies are lyrics that tell a story, echo a feeling, or inspire others.

To convey the message or emotion you want in your Instagram caption, use one of these iconic song lyrics.

IG captions: But like the sun, know you know I find my way back 'round.

  1. “I’m gonna live like tomorrow doesn’t exist.” — Sia, “Chandelier”
  2. “I live for the nights that I can’t remember, with the people that I won’t forget.” — Drake, “Show Me a Good Time”
  3. “I hope you never lose your sense of wonder.” — Lee Ann Womack, “I Hope You Dance”
  4. “You may say I’m a dreamer, but I’m not the only one.” — John Lennon, “Imagine”
  5. “If you give, you begin to live.” — Dave Matthews Band, “You Might Die Trying”
  6. “Outlining my findings, using life as a stencil.” — Kero One, “In All the Wrong Places”
  7. “Feeling good living better.” — Drake, “Over My Dead Body”
  8. “Say oh, got this feeling that you can’t fight, like this city is on fire tonight.” — OneRepublic, “Good Life”
  9. “Time makes you bolder.” — Fleetwood Mac, “Landslide”
  10. “If I fail, if I succeed, at least I’ll live as I believe.” — Whitney Houston, “The Greatest Love of All”
  11. “The rest of the world was in black and white, but we were in screaming color.” — Taylor Swift, “Out of the Woods”
  12. “Lightning strikes every time she moves.” — Calvin Harris, “This Is What You Came For”
  13. “We aren’t ever getting older.” — Chainsmokers, “Closer”
  14. “Sing with me, sing for the years, sing for the laughter, sing for the tears.” — Aerosmith, “Dream On”
  15. “Life is good.” — Future & Drake, “Life is Good”
  16. “Life without dreaming is a life without meaning.” – Wale, “Aston Martin Music”
  17. “But like the sun, know you know I find my way back ‘round.” — J. Cole, “Crooked Smile”
  18. “I will overcome any hurdle or obstacle that’s in my path.” — OutKast, “Knowing”
  19. “I’m way up, I feel blessed.” — Drake, “Blessings”
  20. “Eat, sleep, and breathe it. Rehearse and repeat it.” —  Dua Lipa, “New Rules”
  21. “I’d rather be dry but at least I’m alive. Rain on me.” — Lady Gaga, “Rain On Me”
  22. And I know that I gotta be above it now. And I know that I cant let them bring me down.” — Tame Impala, “Be Above It”
  23. “I’m on the pursuit of happiness and I know everything that shine ain’t always gonna be gold, hey, I’ll be fine once I get it, yeah, I’ll be good.” — Kid Cudi, “Pursuit of Happiness (Nightmare)”
  24. “There’s much more to life than dyin’ over your past mistakes and people who threw dirt on your name.” — Lil Nas X, “Sun Goes Down”
  25. “They say the loudest in the room is weak, that’s what they assume, but I disagree.” — Tyler the Creator, “911/Mr. Lonely”
  26. “You don’t have to be like everybody else, you don’t have to fit into the norm, you are not here to conform.” — Marina, “Ancient Dreams in a Modern Land”
  27. “Throw me in the fire, baby, I’ll survive.” — BROCKHAMPTON, “RENTAL”

Holiday Instagram Captions

Around the holidays, you want to post and share the memories you’ve made throughout the years. For whichever one you’re celebrating, take some inspiration from our favorite Instagram captions and spread some holiday cheer.

New Year’s Instagram Captions

  1. “Always bear in mind that your own resolution to succeed is more important than any other.” — Abraham Lincoln
  2. Didn’t make it to midnight.
  3. Resolutions are made to be broken.
  4. Ringing in the new year — like a bell.
  5. “Tomorrow is the first blank page of a 365-page book. Write a good one.” — Brad Paisley
  6. New year, same me.
  7. Time to show off my bubbly personality.
  8. Any excuse to wear glitter.
  9. Starting off the year on the right foot.
  10. There are 12 months ahead of us to make a difference.
  11. Day 1 of 365
  12. Sip, sip, hooray!

Valentine’s Day Instagram Captions

IG captions:  You can't blame gravity for falling in love

  1. Roses are red. Violets are blue. Consider this post my Valentine to you.
  2. Don’t tell me you love me. Tell me you’re outside with pizza.
  3. All I need is you. (And maybe wine + chocolate too.)
  4. “You can’t blame gravity for falling in love.” — Albert Einstein
  5. 99% of my socks are single, and you don’t see them crying about it.
  6. I will do anything for love. Except that. And that. Or that. Or…
  7. Sorry, I’m in a relationship with tacos.
  8. “All the single ladies…” — Beyonce, “Single Ladies”
  9. In love with my best friend.
  10. I’m better when I’m with you.

Halloween Instagram Captions

  1. Creepin’ it real.
  2. I brake for Reese’s Peanut Butter Cups.
  3. “When the spooks have a midnight jamboree, they break it up with fiendish glee…” — The Legend of Sleepy Hollow (1949)
  4. You’re just my (blood) type.
  5. How to eat candy corn: don’t.
  6. #squadghouls
  7. Double, double toil and trouble; Fire burn and cauldron bubble.
  8. Driving me batty.
  9. “Scary hours.” — Drake
  10. Resting Witch Face

Thanksgiving

  1. I’m wearing my elastic pants.
  2. “For those of you who cannot be with family this Thanksgiving, please resist the urge to brag.” — Andy Borowitz
  3. On a veggie diet this Thanksgiving: Carrot cake and pumpkin pie.
  4. “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” — Oprah Winfrey
  5. I think, therefore I cran.
  6. Bad day to be a turkey.
  7. Need fuel for Black Friday.
  8. “Okay, guys. I have exactly 28 minutes before I have to baste again.” — Monica
  9. Grateful. Thankful. Blessed.
  10. Who made the potato salad?
  11. There’s always something to be thankful for.

Christmas & Hannukah Instagram Captions

  1. You sleigh me.
  2. Fa la la la llama.
  3. “O Christmas tree, O Christmas tree, your ornaments are history.” — The Cat
  4. “It’s not what’s under the Christmas tree that matters. It’s who’s around it.” — Charles M. Schulz
  5. Dear Santa, let’s not talk about this.
  6. Rebel Without a Claus
  7. Doesn’t Santa have anything better to do than watch us while we’re sleeping?
  8. All I want for Christmas is you (and wine would be nice).
  9. To all you cotton-headed ninny-mugginses out there.
  10. Drop it like a top.
  11. Wishing you a latke love this Hanukkah.
  12. I want to eat 8 latkes for the calories of one.
  13. One little candle can light up an entire room.
  14. Keep calm and spin that dreidel.
  15. Deck the halls with matzo balls!
  16. It’s Christmas time and I’m the gift.
  17. The best gift is to be present with the ones you love.

Seasonal Instagram Captions

As the seasons come and go, why not share your joy for the next one on your Instagram? Whether you love the sunshine in the Summer, or snowfall in the winter, you can share that excitement with others.

Ring in the new season with some of these witty, seasonal captions.

Spring Instagram Captions

  1. Hello, spring!
  2. “And I think to myself, what a wonderful world.” — Louis Armstrong
  3. April showers bring May flowers.
  4. I think I just experienced all the seasons in a single day.
  5. I love allergy season, said no one ever.
  6. Currently soaking up the sun and smelling the roses. Please leave a message after the beep.
  7. I owe a lot to the inventor of flip-flops.
  8. “Here comes the sun, and I say… It’s all right.” — The Beatles
  9. “Warm winds in the springtime.” — SZA, “Warm Winds”
  10. Springing into the new season.

Summer Instagram Captions

IG captions: Here comes the sun and I say its all right

  1. “Live in the sunshine. Swim in the sea. Drink in the wild air.” — Ralph Waldo Emerson
  2. Life’s a beach.
  3. School’s out, sun’s out, guns out.
  4. “A little bit of summer is what the whole year is all about.” — John Mayer
  5. 90% happy, 10% burnt.
  6. Girls just want to have sun.
  7. “Summer lovin’ had me a blast, summer lovin’ happened so fast.” — Grease
  8. Happiness is a cold popsicle.
  9. Life is better by the pool.
  10. “Summertime and the livin’ is easy.” — Ella Fitzgerald, “Summertime”
  11. “Here comes the sun, and I say… It’s all right.” — The Beatles, “Here Comes the Sun”
  12. Tans, tans, tans across the board.

Fall Instagram Captions

  1. My favorite color is October.
  2. “Wild is the music of autumnal winds amongst the faded woods.” — William Wordsworth
  3. My favorite kind of weather.
  4. It’s never too early for pumpkin spice.
  5. Meet me in the corn maze.
  6. Crisp air. Apple cider. Flaming foliage.
  7. Pumpkin spice and everything nice.
  8. “Anyone who thinks fallen leaves are dead has never watched them dancing on a windy day.” — Shira Tamir
  9. Leaves are falling, and autumn is calling.
  10. “Days in the sun and nights in the rain. Summer is over, simple and plain.” — Drake & Majid Jordan, “Summer’s Over”
  11. Falling never felt so good.

Winter Instagram Captions

  1. “In the depths of winter, I finally learned that within me there lay an invincible summer.” — Albert Camus
  2. If it’s snowing, I’m not going.
  3. Cozy nights. Good books. Hot chocolate.
  4. Do you want to build a snowman?
  5. Running on caffeine and holiday cheer.
  6. “Winter is not a season; it’s a celebration.” — Anamika Mishra
  7. Merry and brrrrrrright.
  8. Having snow much fun.
  9. ‘Tis the season to be freezin’.
  10. “Timb’ laces get tighter and parka hoods flip up.” — Drake, “Come Winter”

Selfie Instagram Captions

Selfies are a celebration of something unique, beautiful, and full of life — you! So when you share your next selfie, complement it with one of our favorite selfie Instagram captions.

IG captions: Smile! The happiness is right under your nose

  1. Me, myself, and I.
  2. Be yourself, there’s no one better.
  3. It’s the happiness for me.
  4. Smile! The happiness is right under your nose.
  5. My favorite filter is reality.
  6. Self-care selfie!
    Conquer the world one smile at a time.
  7. It’s a great day to have a great day.
  8. The greatest gift you can give someone is a smile.
  9. Self-love is the best love.
  10. “But she looked powerful. She wore the sun like a shiny pin on the side of her hair.” –Lilian Li
  11. I don’t need a hairstylist. My pillow gives me a new hairstyle every morning.
  12. All-natural.
  13. No filter.
  14. Morning hair, don’t care.
  15. Quick #OOTD
  16. Anything but basic.
  17. Hard to be down to earth when you look out of this world.
  18. Looking like I don’t know how to lose.
  19. Beautiful from halo to toe.

Vacation Instagram Captions

When you want to treat yourself, a vacation is always a great reward. 

It’s a chance to experience different cultures, food, music and scenery. When you’re out exploring the world, share some of your favorite travel moments with these awesome Instagram captions.

  1. A chance to get away from the everyday.
  2. Work. Save. Travel. Repeat.
  3. Staycation loading…
  4. Collect the moments, not the materials.
  5. Another destination off the bucket list.
  6. An adventure to fill the soul.
  7. The scenic route is always better.
  8. I need a six-month vacation, twice a year.
  9. Be back never.
  10. Catch flights, not feelings.
  11. Always take the scenic route.
  12. I’ve never met a vacation I didn’t like.
  13. An adventure a day keeps the doctor away.
  14. Travel is an investment in yourself.
  15. Some call it vacation, I call it heaven.
  16. “I hate traveling.” said no traveler ever.
  17. If you need me, call me on my shell phone.
  18. I can sea clearly now.
  19. Happiness comes in waves.
  20. A change in latitude helps my attitude.

Capture the Feeling with an Instagram Caption

Even though an image is worth 1,000 words, a well-written caption couldn’t hurt. These days, the caption can make just as much of a statement as the image! For all of the occasions that are worthy of a post to your feed, use one of the quotes from this list and customize it to make it your own.

Editor’s note: This post was originally published in June 2020 and has been updated for comprehensiveness.

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A Digital Practioner’s Guide to Starting the New Year Right

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A Digital Practioner’s Guide to Starting the New Year Right



It’s that time of year again – the holiday excitement has faded as we fall back into the workweek. With a year’s worth of work stretched in front of us, there can be both a sense of opportunity and overwhelmedness 

Because transitioning back into the swing of things can be daunting, We’ve gathered key takeaways from the previous year, global Opticon Tour, and how we can successfully apply those learnings in 2023.  

1. “Work about work” is holding teams back. Take this chance to declutter.  

Consider the reality of what most digital teams are up against. When it comes to managing the content lifecycle, draft documents that are stored in separate places and disparate tools that don’t work together are the norm for many. With no centralized point of communication and cumbersome workflows, it can take forever for teams to create and approve content, and work is often duplicated or unused.  

After work is completed, it can be easy to dismiss the headaches caused by inefficient, siloed workflows and processes. But the long-term effects of inefficient and bulky collaboration can be detrimental to a brand’s digital experience – and bottom line. (Those who joined us in San Diego at Opticon might recall this concept played out via ). 

Digital teams with unwieldy content lifecycles can take back control using , saving countless hours and frustration over the year.  

2. Change is constant. Set your team up to be adaptive. 

We all know how difficult it is to create amazing customer experiences these days. The world is moving faster than ever, and change is constant and chaotic with uncertainty on nearly every level: economic upheaval, rapid cultural change, ever-escalating customer expectations (thanks, Amazon), and a tight talent market.  

To not only stay the course but to also grow in this unpredictable environment, it’s important that teams constantly stay on the lookout for new ways to drive more sales and increase loyalty. In other words, consistently deliver modern, relevant, and personalized commerce experiences.  

But keeping pace doesn’t necessarily mean working harder. Optimizely’s Monetize solutions, teams can drive sales and loyalty with fewer costs and efforts.  

3. Data fuels a great customer experience. Test and optimize every touchpoint. 

As practitioners, we all know that the best customer experience wins.  

When teams don’t clearly understand what’s happening and when, they miss the mark. With little patience and high expectations, today’s customers will simply switch to a competitor that better understands them and provides a more personalized experience.  

But when teams work together to inject data across silos, they have the insight needed to make the right decisions and create with confidence.  

For instance, take the marketing team: with access to a slew of customer touchpoints and experimentation data, marketers should be a critical resource for understanding customers’ wants and needs. Developers, product teams, and beyond should utilize this data to remove the guesswork and inform strategies, priorities, roadmaps, and decisions.  

With customer-centricity at the heart of any great digital experience, the best experiences are fueled by data uncovered by high-velocity experimentation. Consider the power that Optimizely’s Experimentation products can have on your entire team’s ability to unlock personalized insights and better connect with customers.  

Hopefully, your new year is off to a great start – but if you’re feeling a little off track, contact Optimizely today to learn more about our DXP can impact your business and set you up for a successful and productive year.  

A special thanks to our sponsors at Opticon London – Microsoft, Google Cloud, Valtech, and Siteimprove – and Opticon Stockholm – Microsoft, Google Cloud, Valtech, and Contentsquare. 


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Top 6 SEO Tips for Bloggers that Will Skyrocket Google Rankings

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Top 6 SEO Tips for Bloggers that Will Skyrocket Google Rankings

The majority of blogs rely heavily on search engines to drive traffic. On the other hand, there is a misunderstanding that creating “SEO-optimized content” entails stuffing keywords into paragraphs and headers, which leads to barely readable blog articles.

But that’s not what SEO is all about. In this article, you’ll discover the top 6 SEO strategies and how crucial they are for improving your blog posts rank in Google search results.

How Important Are Google Rankings For Your Blog?

Search engine traffic is essential if you’re blogging in hopes of growing your business. After all, what’s the point in writing content if no one is going to see it? The higher your blog post ranks in Google search results, the more likely people will find and read it.

And the more people who read your blog post, the more likely someone will take the desired action, whether signing up for your email list, buying one of your products, or hiring you as a coach or consultant. So, it is essential to have SEO optimized blog.

How To Incorporate SEO Into Your Blogs?

It would help if you started putting these six pieces of constructive SEO advice for bloggers into practice immediately:

1. Write For Your Readers

The standard of blog writing started significantly declining when “SEO content” became a buzzword. Instead of writing for people, they began to write mainly for robots in search engines. Unfortunately, some bloggers still express themselves in this way nowadays.  

But luckily, things have greatly improved, especially since the Hummingbird update and the rise of voice searches. The Hummingbird update was developed to assist Google in comprehending the purpose of searches.  

For instance, Google would understand that you are seeking nearby restaurants if you Googled “places to buy burgers.” It influences SEO because search engines are now more geared toward providing answers to queries and supporting semantic search rather than merely focusing on keywords.

You typically utilize Google, Bing, YouTube, or even Siri to find answers to questions. Take that idea and use it to improve your blog. Your writing should address the concerns of your intended audience in detail.

Your blog shouldn’t exist solely to help you rank for a particular keyword. Instead of concentrating on keywords, shift your attention to creating content that addresses the issues of your target audience.

2. Link to High-Authority websites

Don’t be scared to use external links when you construct your blog content. In addition to giving blog visitors more resources to read and learn from, linking to reputable websites demonstrates to search engines that you have done your research.

Research-based statistics from reputable websites are the best way to support blog content. Using compelling statistics will help you create a stronger, more specific argument that will help you win your readers’ trust.

3. Design a link building Strategy

Your search ranking is significantly impacted by link building. Why? Consider search results a contest where the people who receive the most votes win.

Google considers every website that links back to you as a vote for your website, elevating your content’s credibility. You will move up in ranking as a result. Here are some starter ideas for your link-building:

  • Communicate to other bloggers in your niche and offer to guest post on their website. Include a link back to your blog in your guest post.
  • Participate in online and offline community events related to your niche. For example, if you blog about fitness, you could attend a trade show related to fitness or health.
  • Create helpful resources that other bloggers in your niche find valuable, such as an eBook, cheat sheet or template. Include a link back to your blog on these resources.
  • Leverage social media to get your content in front of as many people as possible.

4. Learn About Google Webmaster Tools

Do you remember getting a warning from your teacher when you did anything incorrectly in elementary school? Your opportunity to clean up your act and get back on track to avoid punishment was given to you with that warning. In a way, Google Webmaster Tools serves that purpose for your blog.

Google Webmaster Tools will warn you when something suspicious is happening with your blog by giving you diagnostics, tools, and data to keep your site in good condition.

What you can observe in the Webmaster Tools Search Console is:

  • The percentage of your pages that Google has indexed
  • If your website is having issues with Google’s bots indexing it
  • If your website was hacked
  • How search engine bots see your website
  • Links to your site
  • If Google penalized your website manually

The great thing about Webmaster Tools is that it informs you what’s wrong with your website and how to fix it. To resolve any difficulties Google discovers with your blog, you can utilize a vast knowledge base of articles and a forum.

5. Include Keywords in your Meta Description

Does your post include meta descriptions? If not, you’re probably not providing your content with the best chance of being seen. Google also analyzes meta-descriptions to determine search results. The one- to three-sentence summaries beneath a result’s title is known as meta descriptions.

Use meta descriptions to briefly summarize the subject of your post, and keep in mind to:

  1. Make it brief.
  2. Use between one and two keywords.
  3. Since there will likely be other postings that are identical to yours, you should make your description stand out from the competition.

6. Establish Linkable Assets

A linkable asset is a unique, instrumental piece of content that’s so valuable people can’t resist linking to it. It’s similar to dining at a fantastic restaurant and a merely adequate one. You’ll go out of your way to tell everyone about the excellent restaurant, but if someone asks if you’ve been there, you’ll probably only mention the merely adequate one.

The ProBlogger job board is an excellent example of a linkable asset. For independent bloggers looking for compensated writing opportunities, it’s a terrific resource. The page is constantly linked in blog posts on monetizing your blog or websites that pay you to write for them. Why? Because it is rare and costly.

You can build the following linkable assets for your blog:

  • Free software or apps
  • Ultimate guide posts
  • Huge lists
  • Infographics
  • Online guide
  • Influencer tally reports
  • Quizzes
  • A case studies
  • Industry studies or surveys

Final Thoughts

By following these six SEO tips for bloggers, you’ll be well on your journey to improving your blog’s Google ranking. Remember that SEO is an ongoing process, so don’t get discouraged if you don’t see results immediately. The key is to be patient and consistent in your efforts, and soon you’ll start reaping the rewards of your hard work!

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B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

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B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice changed?

As Rita writes:

Most executives, even when they realize that competitive advantages are going to be ephemeral, are still using strategy frameworks and tools designed for achieving a sustainable competitive advantage, not for quickly exploiting and moving in and out of advantages.

That last part resonates after working with hundreds of enterprise brands over the last 10 years. Most businesses think about how they can change content to fit marketing’s purpose, not how they might change marketing to fit content’s purpose.

Guess what? Your content will never be a sustainable competitive advantage or differentiator – all content assets are easily replicable and, at best, only transient in differentiated value.

In the newly released Content Marketing Institute/MarketingProfs B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023, I see it’s time to feed the content giant that awakened last year. But be careful not to get so distracted by the food you fail to cook consistently over time. All too often, content marketers get wrapped up in content creation rather than in the ability to lead the capabilities to create consistently.

Content should be a strategic activity

Look at content operations as the catalyst that can change everything for your content marketing challenges. You should recognize the activities you perform are a competitive advantage. Success hinges on the ability of a team (of one or 100) to be dynamic and fluid – moving in and out of “arenas” (as Rita calls them in her book) of content and creating temporary advantages.

Here’s the real takeaway: Ask everyone in your business – including your CEO – if they believe compelling, engaging, useful, and dynamic content-driven experiences will move the business forward.

If the answer is yes, then the strategic value lies in your ability to evolve and coordinate all the activities to create those content-driven experiences repeatedly. It does not lie in the content or the distribution plans. Your team’s job is not to be good at content; your job is to enable the business to be good at content.

#ContentMarketing’s strategic value lies in the ability to repeatedly deliver content-driven experiences, not the content itself, says @Robert_Rose via @CMIContent. Click To Tweet

Consider some highlights from this year’s research.

Struggle is real for content marketing strategy

Content marketing remains important.

Seventy percent of B2C marketers told us that content marketing has become more important to their organization over the last year. (Only 4% say it’s less important.)

Importance of B2C Content Marketing in the Last Year

With an increase in importance comes a need for more resources. When asked what they would change about content marketing in their organization, they say they want more staff, more budget, and better access to subject matter experts.

70% of #B2C marketers say #ContentMarketing is more important in their organization than last year according to @CMIContent #research via @Robert_Rose. Click To Tweet

Yes, content marketing is more important, but content marketers struggle to keep up with the demand.

Why?

Because so many businesses treat content marketing as a campaign-, project-focused effort that requires different “assets.” Content marketers are so busy churning out projects of content that they haven’t figured out how to make it a repeatable, consistent, and scalable process.

As far as their biggest challenges in content marketing, 57% of B2C marketers say creating content that appeals to different target audiences. Rounding out the top three: developing consistency with measurement (44%) and differentiating our products/services from the competition (40%).

B2C Organizations' Current Content Marketing Challenges

57% of #B2C marketers say they are challenged to create #content that appeals to different target audiences according to @CMIContent #research via @Robert_Rose. Click To Tweet

Solving all three of these challenges centers around strategic content operations – setting a consistent long-term strategy to differentiate, developing a measurement plan that stands the test of time, and scaling to meet the needs of different audiences. But most marketers aren’t planning to acquire the help to tackle those challenges. Among the resources they plan to hire or contract in the coming year, almost half (45%) say they will look to grow writers, designers, photographers, and videographers.

It’s like trying to design a bigger house by simply adding more bricks.

45% of #B2C marketers plan to hire content creators in the coming year. @Robert_Rose says that’s like designing a bigger house by adding more bricks via @CMIContent #research. Click To Tweet

But B2C content marketing is working

Despite their challenges, talented practitioners find success. Overall, 81% of B2C marketers rate their success as either moderately, very, or extremely successful. Only 2% say they were “not at all” successful.

How B2C Marketers Rate Their Organization's Overall Level of Content Marketing Success in Last 12 Months

And 86% say content marketing provides a “meaningful/purposeful career path.”

These results align with the research discovered in CMI’s Content Marketing Career & Salary 2023 Outlook (registration required). We found though content marketers are generally happy in their current roles, they would be happier if their organizations prioritized content marketing, backed it with strategies and resources, and invested in technologies to help them do their jobs faster and more efficiently.

The final bit of good news? Almost three-quarters (73%) of content marketers expect their organization’s investment in the practice will increase or remain the same this year. Only 3% believe it will decrease.

Different activities, not more efficient ones

The B2C research presents some interesting insights into the priorities for 2023:

  • Businesses must increasingly stop organizing and scaling new marketing teams based on platforms, technologies, or inside-looking-out views of the customer journey. The format and placement of those experiences on multiple channels will always be temporal. Success happens when the business becomes skilled and integrated at operating and managing all manners of content-driven experiences.
  • Businesses must stop looking at content from a container-first perspective – designed solely to support marketing tactics or initiatives. Success happens when the business recognizes content operations as a function, supporting the fluid use of content to fuel better customer experiences.
  • Businesses must not say, “That’s the way we’ve always done it,” when one experience no longer works. Success happens when the business can healthily disengage and dismantle experiences that aren’t working. They can constantly reconfigure their activities and manage portfolios of content-driven experiences.

Starting with the wrong premise

Often the first sign of trouble in any content marketing approach is when you hear, “How do we get more efficient at content?”

Efficiency involves changes to a process to remove friction. The question often assumes a working, standard operation providing value already exists. But if there is no repeatable standard operation, efficiency ends up meaning producing the same or more content with the same resources.

That rarely works out to be better for the business.

The more difficult task for content marketers is to determine the different activities necessary to create or augment the processes and identify the activities to undertake differently.

The content you create provides no sustainable competitive business advantage. But a strategic content operation just might.

Get the latest Content Marketing Institute research reports while they’re hot – subscribe to the newsletter. 

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Cover image by Joseph Kalinowski/Content Marketing Institute



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