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What Are Free Ad Supported TV (FAST) Streaming Services?

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What Are Free Ad Supported TV (FAST) Streaming Services?

Streaming


By Emily Sullivan

In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. According to an eMarketer forecast, nearly a third of the U.S. population will be free ad-supported streaming TV (FAST) viewers by 2027, accounting for a total of 114.5 million viewers. A large part of that is because viewers get the best of both worlds – curated content with the convenience of streaming, all while keeping it free through targeted advertising.

Curious about how FAST channels work and which of these streaming platforms are making waves? In this post, we’ll explore the ins and outs of FAST Channels, drawing parallels with linear TV and spotlighting rising platforms that are reshaping our television experience. 

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What Are FAST Channels?

Free Ad-Supported TV (FAST) channels have become the latest buzz in the world of OTT advertising, offering viewers a unique blend of the familiar and the modern. Imagine a streaming service that mirrors the cable or traditional TV experience but comes with the perks of being free, accessible on your mobile device, and interspersed with commercial breaks.

Unlike subscription-based platforms like Hulu or Netflix, FAST channels follow a model where users can enjoy a variety of content without any upfront costs, relying on targeted advertising to fund the service. The distinguishing factor is the presentation – content is organized into channels, reminiscent of the linear TV approach. Users tune in to pre-set lineups, enjoying a mix of TV shows, movies, and news with scheduled ad breaks.

Diverse Content Offerings: TV Shows, Movies, and News

FAST channels bring a variety of content to viewers, ranging from TV shows and movies to news broadcasts. The majority of offerings might not boast blockbuster quality, often featuring older shows and films. However, the landscape is evolving, with more significant studios leasing content to FAST providers, expanding the variety and quality of available shows.

Accessing FAST Channels: Anytime, Anywhere

One of the appeals of FAST channels lies in their accessibility. These platforms usually exist as websites or apps, making them compatible with a wide array of devices. Whether you prefer watching on your mobile device, connected TV, streaming dongle, or computer, the flexibility is at your fingertips. While some FAST channels are exclusive to specific devices, others, like Tubi, can be accessed by anyone with an internet connection.

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Example: Samsung TV Plus, exclusive to Samsung Smart TVs, contrasts with Tubi, which is accessible across devices with a simple app download.

Why Consumers Love FAST Channels

The love for FAST channels stems from their key attributes – they are free, often featuring shows viewers are already familiar with, and yet offer enough variety to help users discover new content. Another bonus is that, compared to many linear providers, the frequency of ads on FAST channels tends to be less intrusive, creating a more enjoyable viewing experience.

The Rapid Growth of FAST Channels

As the streaming advertising landscape continues to evolve, the growth of FAST channels is undeniable. With a model that aligns with changing consumer preferences and an increasing number of providers entering the scene, FAST channels are set to redefine how we consume content in the future.

What Are Free Ad Supported TV FAST Streaming Services
Source: eMarketer

FAST vs. AVOD

In the world of streaming, understanding the distinctions between Free Ad-Supported TV (FAST) and Ad-Supported Video on Demand (AVOD) is crucial. Let’s dive into the intricacies of each and see how they differ.

Understanding AVOD: Ad-Supported Video on Demand

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Ad-Supported Video on Demand (AVOD) is a streaming model where users can pick and choose content from a library, enjoying it on-demand at their convenience. Unlike traditional cable or FAST channels, AVOD platforms give users the freedom to decide what to watch and when to watch it, all while being supported by advertisements.

FAST Channels: More Than Just On-Demand

On the flip side, Free Ad-Supported TV (FAST) channels bring a different flavor to the streaming experience. Rather than allowing users to handpick content on demand, FAST channels emulate the linear TV model. Users tune into specific channels featuring predetermined lineups, creating a more “channel-surfing” experience.

The Hybrid Model: Where FAST and AVOD Converge

Interestingly, some FAST streaming services seamlessly blend into the realm of Ad-Supported Video on Demand. Take Tubi, for instance. Tubi not only offers a live channel experience where viewers tune in to a continuous feed, but it also provides on-demand content, allowing users to select what they want to watch.

For example, Tubi features a dedicated channel offering a nonstop stream of old episodes of The Masked Singer, catering to those who enjoy a scheduled lineup but also want the freedom to choose specific content.

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While the line between FAST and AVOD can blur with hybrid models, the key distinction lies in the level of control viewers have over their content selection. Whether you prefer the curated lineup of a live channel or the flexibility of on-demand content, the streaming landscape has options tailored to your preferences. 

Examples of Free Ad Supported TV (FAST) Channels 

There are a wide variety of FAST Channels available. Let’s dive into a few of the most popular and what they offer viewers. 

1. Tubi

Tubi is a leading FAST platform, offering a diverse range of movies and TV shows for free with ad support. Acquired by Fox Corporation, Tubi has an extensive library, including popular titles, on-demand and classic content, making it a go-to for those seeking a wide variety without the subscription fee.

2. Pluto TV

Acquired by ViacomCBS, Pluto TV is a versatile FAST service with a unique twist. It provides a live TV-like experience, including on-demand viewing, organizing content into channels. With a broad range of genres and partnerships with major studios, Pluto TV offers an extensive array of free, ad-supported programming.

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3. Roku Channel

Roku Channel, developed by the streaming device giant Roku, serves as a hub for various content. Offering a mix of movies, TV shows, and live news, it provides users with a seamless streaming experience on Roku devices, making it an attractive choice for Roku users seeking free, ad-supported content.

4. Freevee

Freevee is  relatively new to the FAST landscape, offering a variety of channels with a focus on live linear programming. Positioned as a cost-effective alternative to traditional cable, Freevee delivers a curated selection of channels with ad support.

5. Samsung TV Plus

Samsung TV Plus, a service tied to Samsung Smart TVs, provides users with free access to live and on-demand content. With a mix of news, entertainment, and sports channels, Samsung TV Plus enhances the Smart TV experience for Samsung device users, supported by targeted advertising.

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6. Google TV

Google TV incorporates a mix of both subscription and ad-supported content. While its subscription services compete with platforms like Netflix, the ad-supported side offers free movies and shows, complemented by personalized recommendations based on user preferences.

7. LG Channels

Exclusively available on LG Smart TVs, LG Channels provides users with a range of ad-supported channels spanning various genres. As part of the webOS platform, it enhances the LG TV viewing experience with a curated selection of free content.

8. Vizio WatchFree+

Vizio WatchFree+ is a FAST service embedded in Vizio SmartCast TVs, offering a mix of live channels and on-demand content. With a focus on providing a cable-like experience without the subscription cost, Vizio WatchFree+ is a noteworthy addition to the FAST lineup.

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9. Xumo Play

Xumo Play offers a broad selection of live and on-demand content across genres. Acquired by Comcast, Xumo Play distinguishes itself with an easy-to-navigate interface and partnerships with major networks, providing users with an expansive range of free, ad-supported programming.

10. Vudu

Known for its digital video rental and purchase service, Vudu also features a free, ad-supported section. Offering a mix of movies and TV shows, Vudu’s ad-supported content provides users with additional options for streaming without a subscription fee.

What Do Marketers Need to Know About FAST?

In the rapidly evolving landscape of content consumption, advertising on Free Ad-Supported TV (FAST) channels emerges as a strategic avenue for marketers to connect with audiences in novel ways. Here’s a breakdown of why marketers should pay attention to FAST and what sets it apart:

Reach New Audiences

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FAST channels present a unique opportunity for marketers to expand their reach and engage with audiences beyond traditional advertising channels. As a rising method of content consumption, FAST platforms attract diverse viewership, helping marketers tap into new demographics and markets.

Exploring Market Size

The market size of FAST TV is on a significant upward trajectory. With millions of users gravitating towards these platforms, marketers have the potential to reach a vast and growing audience. As budget-conscious consumers seek alternatives to rising subscription costs, FAST becomes an attractive space for advertisers to connect with viewers.

“The rise of FAST channels is undeniable. Nielsen’s latest data shows that Tubi alone has become larger in terms of audience time than premium networks such as Max and Paramount+; Tubi, Roku Channel, and Pluto combined outpace even Prime Video or Hulu. The model is working for viewers who want cheaper alternatives, for advertisers who want breadth of targeting and reach, and for platforms looking to challenge the incumbents. I expect that 2024 will see continued growth for these platforms, especially in terms of advertiser dollars, as this inventory can be a critical element of a successful full funnel integrated marketing campaign.”

Harry Browne, VP, Client Strategy & Analytics at Tinuiti 

Targeting Niche Viewers

One of the unique strengths of advertising on FAST channels lies in the ability to target niche audiences with precision. Channels like the Gordon Ramsay or Top Gear channel on Tubi provide a tailored environment for marketers to showcase products and services directly related to the content. This laser-focused approach allows marketers to speak directly to their audience, enhancing the effectiveness of their campaigns.

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Customizability

FAST channels offer marketers a customizable advertising experience, where prices and placements can vary significantly. This flexibility stands in contrast to the more rigid structures of traditional cable ad packages. The ability to tailor campaigns to specific budgets and target audiences allows marketers to optimize their strategies for maximum impact.

Rising Method of Content Consumption

As consumers increasingly seek cost-effective alternatives, FAST channels are witnessing a surge in popularity. Marketers should recognize this shift in content consumption patterns, adapting their strategies to align with the preferences of a growing audience on these platforms. By staying ahead of this trend, marketers can position their brands at the forefront of a changing media landscape.

Low Barrier to Entry

FAST platforms eliminate barriers to entry, making it easier for marketers to attract viewers without hefty customer acquisition and retention costs. This accessibility ensures that marketing budgets can be allocated more efficiently, focusing on creating compelling content and messaging rather than overcoming hurdles to entry.

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Conclusion

Advertising on FAST channels is not just about embracing a trend; it’s about seizing a dynamic opportunity to engage with audiences in innovative ways. The benefits of expanded reach, customizable options, and the ability to connect with niche viewers make FAST a valuable addition to any marketer’s strategy. Interested in learning more about FAST Channels? Contact us today or check out our Streaming Services page for more information.

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2 Ways to Take Back the Power in Your Business: Part 2

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2 Ways to Take Back the Power in Your Business: Part 2

2 Ways to Take Back the Power in Your Business

Before we dive into the second way to assume power in your business, let’s revisit Part 1. 

Who informs your marketing strategy? 

YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below? 

  • Competitors: Their advertising and digital presence and seemingly never-ending budgets consume the landscape.
  • Colleagues: Their tried-and-true proven tactics or lessons learned.
  • Customers: Their calls, requests, and ideas. 

Considering any of the above is not bad, in fact, it can be very wise! However, listening quickly becomes devastating if it lends to their running our business or marketing department. 

It’s time we move from defense to offense, sitting in the driver’s seat rather than allowing any of the 3 Cs to control. 

It is one thing to learn from and entirely another to be controlled by. 

In Part 1, we explored how knowing what we want is critical to regaining power.

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1) Knowing what you want protects the bottom line.

2) Knowing what you want protects you from the 3 Cs. 

3) Knowing what you want protects you from running on auto-pilot.

You can read Part 1 here; in the meantime, let’s dive in! 

How to Regain Control of Your Business: Knowing Who You Are

Vertical alignment is a favorite concept of mine, coined over the last two years throughout my personal journey of knowing self. 

Consider the diagram below.

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Vertical alignment is the state of internal being centered with who you are at your core. 

Horizontal alignment is the state of external doing engaged with the world around you.

In a state of vertical alignment, your business operates from its core center, predicated on its mission, values, and brand. It is authentic and confident and cuts through the noise because it is entirely unique from every competitor in the market. 

From this vertical alignment, your business is positioned for horizontal alignment to fulfill the integrity of its intended services, instituted processes, and promised results. 

A strong brand is not only differentiated in the market by its vertical alignment but delivers consistently and reliably in terms of its products, offerings, and services and also in terms of the customer experience by its horizontal alignment. 

Let’s examine what knowing who you are looks like in application, as well as some habits to implement with your team to strengthen vertical alignment. 

1) Knowing who You are Protects You from Horizontal Voices. 

The strength of “Who We Are” predicates the ability to maintain vertical alignment when something threatens your stability. When a colleague proposes a tactic that is not aligned with your values. When the customer comes calling with ideas that will knock you off course as bandwidth is limited or the budget is tight. 

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I was on a call with a gal from my Mastermind when I mentioned a retreat I am excited to launch in the coming months. 

I shared that I was considering its positioning, given its curriculum is rooted in emotional intelligence (EQ) to inform personal brand development. The retreat serves C-Suite, but as EQ is not a common conversation among this audience, I was considering the best positioning. 

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She advised, “Sell them solely on the business aspects, and then sneak attack with the EQ when they’re at the retreat!” 

At first blush, it sounds reasonable. After all, there’s a reason why the phrase, “Sell the people what they want, give them what they need,” is popular.

Horizontal advice and counsel can produce a wealth of knowledge. However, we must always approach the horizontal landscape – the external – powered by vertical alignment – centered internally with the core of who we are. 

Upon considering my values of who I am and the vision of what I want for this event, I realized the lack of transparency is not in alignment with my values nor setting the right expectations for the experience.

Sure, maybe I would get more sales; however, my bottom line — what I want — is not just sales. I want transformation on an emotional level. I want C-Suite execs to leave powered from a place of emotional intelligence to decrease decisions made out of alignment with who they are or executing tactics rooted in guilt, not vision. 

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Ultimately, one of my core values is authenticity, and I must make business decisions accordingly. 

2) Knowing who You are Protects You from Reactivity.

Operating from vertical alignment maintains focus on the bottom line and the strategy to achieve it. From this position, you are protected from reacting to the horizontal pressures of the 3 Cs: Competitors, Colleagues, and Customers. 

This does not mean you do not adjust tactics or learn. 

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However, your approach to adjustments is proactive direction, not reactive deviations. To do this, consider the following questions:

First: How does their (any one of the 3 Cs) tactic measure against my proven track record of success?

If your colleague promotes adding newsletters to your strategy, lean in and ask, “Why?” 

  • What are their outcomes? 
  • What metrics are they tracking for success? 
  • What is their bottom line against yours? 
  • How do newsletters fit into their strategy and stage(s) of the customer journey? 

Always consider your historical track record of success first and foremost. 

Have you tried newsletters in the past? Is their audience different from yours? Why are newsletters good for them when they did not prove profitable for you? 

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Operate with your head up and your eyes open. 

Maintain focus on your bottom line and ask questions. Revisit your data, and don’t just take their word for it. 

2. Am I allocating time in my schedule?

I had coffee with the former CEO of Jiffy Lube, who built the empire that it is today. 

He could not emphasize more how critical it is to allocate time for thinking. Just being — not doing — and thinking about your business or department. 

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Especially for senior leaders or business owners, but even still for junior staff. 

The time and space to be fosters creative thinking, new ideas, and energy. Some of my best campaigns are conjured on a walk or in the shower. 

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Kasim Aslam, founder of the world’s #1 Google Ads agency and a dear friend of mine, is a machine when it comes to hacks and habits. He encouraged me to take an audit of my calendar over the last 30 days to assess how I spend time. 

“Create three buckets,” he said. “Organize them by the following:

  • Tasks that Generate Revenue
  • Tasks that Cost Me Money
  • Tasks that Didn’t Earn Anything”

He and I chatted after I completed this exercise, and I added one to the list: Tasks that are Life-Giving. 

Friends — if we are running empty, exhausted, or emotionally depleted, our creative and strategic wherewithal will be significantly diminished. We are holistic creatures and, therefore, must nurture our mind, body, soul, and spirit to maintain optimum capacity for impact. 

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I shared this hack with a friend of mine. Not only did she identify meetings that were costing her money and thus needed to be eliminated, but she also identified that particular meetings could actually turn revenue-generating! She spent a good amount of time each month facilitating introductions; now, she is adding Strategic Partnerships to her suite of services. 


ACTION: Analyze your calendar’s last 30-60 days against the list above. 

Include what is life-giving! 

How are you spending your time? What is the data showing you? Are you on the path to achieving what you want and living in alignment with who you want to be?

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Share with your team or business partner for the purpose of accountability, and implement practical changes accordingly. 


Finally, remember: If you will not protect your time, no one else will. 

3) Knowing who You are Protects You from Lack. 

“What are you proud of?” someone asked me last year. 

“Nothing!” I reply too quickly. “I know I’m not living up to my potential or operating in the full capacity I could be.” 

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They looked at me in shock. “You need to read The Gap And The Gain.”

I silently rolled my eyes.

I already knew the premise of the book, or I thought I did. I mused: My vision is so big, and I have so much to accomplish. The thought of solely focusing on “my wins” sounded like an excuse to abdicate personal responsibility. 

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But I acquiesced. 

The premise of this book is to measure one’s self from where they started and the success from that place to where they are today — the gains — rather than from where they hope to get and the seemingly never-ending distance — the gap.

Ultimately, Dr. Benjamin Hardy and Dan Sullivan encourage changing perspectives to assign success, considering the starting point rather than the destination.

The book opens with the following story:

Dan Jensen was an Olympic speed skater, notably the fastest in the world. But in each game spanning a decade, Jansen could not catch a break. “Flukes” — even tragedy with the death of his sister in the early morning of the 1988 Olympics — continued to disrupt the prediction of him being favored as the winner. 

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The 1994 Olympics were the last of his career. He had one more shot.

Preceding his last Olympics in 1994, Jansen adjusted his mindset. He focused on every single person who invested in him, leading to this moment. He considered just how very lucky he was to even participate in the first place. He thought about his love for the sport itself, all of which led to an overwhelming realization of just how much he had gained throughout his life.

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He raced the 1994 Olympic games differently, as his mindset powering every stride was one of confidence and gratitude — predicated on the gains rather than the gap in his life. 

This race secured him his first and only gold medal and broke a world record, simultaneously proving one of the most emotional wins in Olympic history. 

Friends, knowing who we are on the personal and professional level, can protect us from those voices of shame or guilt that creep in. 


PERSONAL ACTION: Create two columns. On one side, create a list of where you were when you started your business or your position at your company. Include skills and networks and even feelings about where you were in life. On the other side, outline where you are today. 

Look at how far you’ve come. 

COMPANY ACTION: Implement a quarterly meeting to review the past three months. Where did you start? Where are you now? 

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Celebrate the gain!

Only from this place of gain mindset, can you create goals for the next quarter predicated on where you are today.


Ultimately, my hope for you is that you deliver exceptional and memorable experiences laced with empathy toward the customer (horizontally aligned) yet powered by the authenticity of the brand (vertically aligned). 

Aligning vertically maintains our focus on the bottom line and powers horizontal fulfillment. 

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Granted, there will be strategic times and seasons for adjustment; however, these changes are to be made on the heels of consulting who we are as a brand — not in reaction to the horizontal landscape of what is the latest and greatest in the industry. 

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In Conclusion…

Taking back control of your business and marketing strategies requires a conscious effort to resist external pressures and realign with what you want and who you are.

Final thoughts as we wrap up: 

First, identify the root issue(s).

Consider which of the 3 Cs holds the most power: be it competition, colleagues, or customers.

Second, align vertically.

Vertical alignment facilitates individuality in the market and ensures you — and I — stand out and shine while serving our customers well. 

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Third, keep the bottom line in view.

Implement a routine that keeps you and your team focused on what matters most, and then create the cascading strategy necessary to accomplish it. 

Fourth, maintain your mindsets.

Who You Are includes values for the internal culture. Guide your team in acknowledging the progress made along the way and embracing the gains to operate from a position of strength and confidence.

Fifth, maintain humility.

I cannot emphasize enough the importance of humility and being open to what others are doing. However, horizontal alignment must come after vertical alignment. Otherwise, we will be at the mercy of the whims and fads of everyone around us. Humility allows us to be open to external inputs and vertically aligned at the same time.

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Buckle up, friends! It’s time to take back the wheel and drive our businesses forward. 

The power lies with you and me.


Disruptive Design Raising the Bar of Content Marketing with Graphic

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Roundel Media Studio: What to Expect From Target’s New Self-Service Platform

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Commerce


By Tinuiti Team

Roundel™ Media Studio (RMS) has arrived, revolutionizing Target’s advertising game. This self-service platform offers seamless activation, management, and analysis of Target Product Ads, with more solutions on the horizon.

Powered by first-party data from both in-store and online shoppers, RMS provides new audience insights. Coupled with Target’s new loyalty program, Circle 360, advertisers gain precision targeting like never before.

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But Target isn’t stopping there. With the rollout of a paid membership program on April 7th, bundling Target Circle, the Circle Card, and Shipt delivery, Target is elevating its media and membership offerings to rival the likes of Walmart and Amazon.

Curious to learn more? We sat down with our experts at Tinuiti to dive deeper into the potential implications of this platform for brands and advertisers alike.

What is Roundel Media Studio?

Roundel™ Media Studio is an integrated platform that consolidates various solutions and tools offered by Roundel™. At its core, it kicks off with our sponsored product ads, known as Target Product Ads by Roundel™.

example of target roundel ad
Example of Target Product Ads by Roundel™
Image Source: Target.com

This comprehensive platform grants access to the complete range of Target Product Ad placements, featuring tailored slots like “More to Consider” and “Frequently Bought Together” to enhance relevance and personalization.

Moreover, Roundel™ Media Studio operates without any DSP or access fees for Target Product Ads, ensuring that your media budget is optimized to deliver greater efficiency, more clicks, and ultimately, increased sales.

“One of the larger benefits of the transition is that advertisers have an opportunity to capitalize on the additional dollars saved by switching to RMS. Without the 20% fee, brands can re-invest those funds to scale campaigns or optimize budgets, all without having to allocate more funds which drives better results. Roundel™ is putting more control in the hands of advertisers by introducing this new self-service platform.”

– Averie Lynch, Specialist, Strategic Services at Tinuiti

To summarize, key benefits of using RMS include:

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  • No Access or DSP Fees
  • All Target Product Ads Inventory
  • 1st Price Auction with Existing Floor Prices
  • Closed Loop Sales & Attribution
  • Billing via Criteo Insertion Order
  • Access Using Partners Online

How to access Roundel Media Studio 

According to Target, there’s 3 steps to access Roundel™ Media Studio:

Step 1. Check that you have a Partners Online (POL) account for access. Don’t have one? Reach out to your POL admin to get set up with an account (reach out if you need help locating your organization’s admin). 

Step 2. Once you have gotten access to POL, reach out to your Roundel representative who will grant you access to the platform. 

Step 3. Users can access Roundel™ Media Studio in 2 ways:

Roundel Media Studio Best Practices

Target offers a variety of tips on how to best leverage their latest offering to drive performance. 

Let’s take a look at the latest best practices for strategies such as maximizing efficiency or driving sales revenue. 

Recommended bidding tactics for maximizing efficiency:

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  • Set your line-item optimizer to Revenue for the highest return on ad spend (ROAS) or to Conversions for the lowest Cost per Order (CPO).
  • Since the Revenue and Conversions optimizers modulate the CPC you enter to maximize performance, it is useful to set a CPC cap to make sure that your bid will not exceed the maximum amount you wish to pay. The CPC cap should always remain at least 30% above the bid you enter to allow the engine to optimize effectively.
  • Set your bids competitively to balance scale and performance (ROAS or CPO) targets.
  • Optimize bids with respect to your CPO targets: lower CPCs slightly to increase efficiency, or raise them to increase scale

Recommended bidding tactics for maximizing sales revenue:

  • Set the line-item optimizer to Revenue.
  • Set bids to maximize scale and competitiveness while staying above KPI thresholds. Since the Revenue optimizer modulates the CPC you enter to maximize performance, it is useful to set a CPC cap to make sure that your bid will not exceed the maximum amount you wish to pay.
  • Adjust your bids progressively and preferably at the product level: filter the top products by Spend and then slightly reduce any bids that have a ROAS below your threshold.
  • In general, slightly lower CPC to increase efficiency or raise CPC to increase win rates and therefore increase sell-through.

Takeaways & Next Steps

This is just the start for RMS. In the future, Tinuiti will continue its partnership with Roundel to refine features and introduce additional ad types and functionalities.

When exploring any new advertising opportunity, the best results are typically realized when partnering with a performance marketing agency that understands the unique landscape. Our team boasts years of hands-on experience advertising in new and established marketplaces, including Amazon, Walmart, and Target. Working directly with Roundel, we ensure our clients’ ads harness the full functionality and features Target has to offer, with results-oriented scalability baked in.

Ready to learn more about how we can help your brand? Reach out to us today!

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Unlocking the Power of AI Transcription for Enhanced Content Marketing Strategies

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Unlocking the Power of AI Transcription for Enhanced Content Marketing Strategies

Have you noticed how artificial intelligence (AI) is slowly integrating into, well, everything? Then it won’t surprise you to hear that it’s also infiltrated content marketing.

How can AI enhance your content marketing? Through AI transcription.

Want to learn how?

Why AI Transcription is Revolutionary

AI transcription is transforming the way we access and interact with information. Here’s how it’s changing the game:

Rapid Content Transformation

Imagine turning a one-hour podcast or webinar into a comprehensive text document in minutes.

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AI transcription allows for quick conversion of long-form audio and video content, making it a breeze to repurpose these materials into articles, blogs, or reports.

This means you’re spending a lot less time working on making your content as accessible as possible—the AI is doing it for you—and more time on simply creating new content.

Inclusivity and Accessibility

By providing a text version of audio and video content, AI transcription breaks down barriers for people with hearing impairments. This widens your audience.

It also aids non-native speakers in understanding the content better by allowing them to read along, improving comprehension and engagement.

Content Amplification

With AI transcription, a single piece of content can be repurposed into a multitude of formats.

For example, a transcribed interview can be used to create an in-depth blog post, several engaging social media posts, and even quotes for infographics. This not only amplifies your content’s reach but also maximizes the return on investment for every piece of content created.

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SEO Benefits

Transcripts can be a goldmine for SEO. They are rich in keywords spoken naturally during conversations. Including these transcripts on your website or blog can significantly improve your search engine ranking by providing more content for search engines to index.

Real-Time Engagement

With real-time transcription services, audiences can follow along with live events, like conferences or webinars, through captions. This enhances the interactive experience and viewers don’t miss out on important information.

AI transcription is revolutionary because it democratizes content, making it accessible and usable in a variety of formats. It caters to a global audience, and multiplies the impact of the original content, all while improving SEO and user engagement.

Integrating AI Successfully

To truly tap into the power of AI transcription, you need a game plan. It starts with picking the right AI transcription service—one that’s not only accurate but also savvy with the lingo of your field.

Here’s how you can integrate AI transcription into your workflow like a pro:

Record Quality Content

The clearer your audio or video recording, the better your transcription will be. Invest in good recording equipment, minimize background noise, and ensure speakers articulate clearly. Think of it as laying the groundwork for flawless transcription.

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Transcribe with AI

Once you have your high-quality recording, it’s time to let the AI work its magic. Upload your file to AI technology like Clipto and let it transform your spoken words into written text. This step is where the tech shines, turning hours of audio into text in minutes.

Edit and Polish

AI is smart, but it’s not perfect. Review the transcript for any errors or awkward phrasings. Adjust any text you need to. This editing process ensures the final product is not only accurate but also engaging and readable.

Incorporate into Your Strategy

Now that you have your polished transcript, use it to upgrade your marketing materials. Transcripts can be repurposed into blog posts, social media content, eBooks, or even used to enhance video and podcast SEO by providing searchable text.

AI transcription is  a dynamic tool that can extend your capabilities. By treating AI as a collaborative partner, you can enhance your content marketing efforts, making your message clearer, more accessible, and far-reaching. Integrating AI transcription allows you to engage with your audience on multiple levels.

Spicing Up Your Content with AI Transcription

Let’s get real—AI transcription is more than just a fancy way of turning chatter into text. It’s a secret weapon in your content marketing arsenal.

Boosting Quality and Nailing Relevance

Think about it: when you transcribe your audio and video goodies, you’re capturing every little detail and nuance that might have slipped by unnoticed. Here’s the scoop:

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  • Accuracy is Key: With AI, you can nail the exactness of your content, catching the subtle hints and expressions that give it flavor.
  • SEO Magic: Those transcripts are like SEO gold, stuffed with keywords that naturally pop up in conversation, giving your site’s visibility a hearty push.

And the cherry on top? AI transcription can sort out the big themes in your content, keeping your marketing vibe consistent and spot-on across all platforms.

Digging into Data

Now, here comes the detective work. AI transcription lays out all the juicy data about what your audience loves (and doesn’t). With this goldmine of info, you can:

  • Analyze Engagement: Spot the hotspots in your videos or podcasts where people hang on every word—and where they hit the fast-forward button. This insight is like a roadmap to your audience’s heart.
  • Strategize with Confidence: Armed with data, you can tweak your topics, amp up engagement, and keep your audience coming back for more.

So, by turning your spoken content into text, you’re not just filling up space. You’re diving deep into the analytics pool for a smarter, more data-driven approach to content marketing. It’s about getting down to the nitty-gritty of what your audience really likes, making every word you publish count.

Bottom Line

It’s clear that AI transcription is not just a fleeting trend but a robust ally in the realm of content marketing. Equipped with tools to make your message not only heard but felt across the globe.

From crafting precision-packed text that search engines adore to unveiling layers of audience insights waiting to be explored, AI transcription is your go-to for making every piece of content count.

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