Connect with us

MARKETING

How can Blockchain Benefit IoT (Internet of Things)?

Published

on

How can Blockchain Benefit IoT (Internet of Things)?

The blockchain is an open, distributed ledger. It allows the tracking of digital currency transactions without the need for central recordkeeping or external validation. The blockchain is primarily used in cryptos like bitcoin and Ethereum.

However, it also has the potential to be used in other industries as well such as IoT. Since it can cut costs and provide a secure mechanism for sharing data, companies are now tapping into this disruptive technology to improve their business processes. Blockchain and decentralized technologies, in general, can help to improve the IoT with regard to data security and privacy by providing a distributed ledger of transactions.

As we progress into a digital future, we will see more and more data collected. It is important that data is collected in a secure manner that protects users’ privacy. This is where blockchain comes into play. At its core, blockchain technology provides a distributed ledger of transactions that can be used for virtually any type of transaction – from cryptocurrency trading to asset management.

Benefits of Blockchain and IoT

Blockchain is a distributed ledger that enables machines to autonomously transact with one another. Combining this with IoT allows for secure and reliable systems that can accept multiple sources of information while also needing relatively little overhead in terms of energy, power, and space.

The IoT and blockchain are two terms that are getting more attention in the business world. This is because they have a lot of potential benefits. For instance, the blockchain can tell you how reliable your smart devices are, and it can also help them track how they’re communicating with one another.

Blockchain, a decentralized platform, creates architecture that allows for interconnected devices. However, this same structure can become problematic if an IoT device loses its network connection and needs assistance from other devices in the decentralized architecture.

An IoT platform that is built to be decentralized in nature will require more configuration on your part. However, it will be easier for them to run on a blockchain-based network due to being compatible with it.

Blockchain and IoT in Cyber Security

The data is growing in size and the number of people who are willing to share their personal data with companies keeps increasing. This is because they don’t want to miss out on opportunities or feel left behind in the process of personalization.

The big data security issue keeps on getting more complicated as well. Digital marketing has evolved quite a bit in recent years, and it’s becoming increasingly important for companies to protect their customers’ privacy, especially when it comes to sensitive information like their social media content.

Blockchain imposes high-level security by authorizing and authenticating encrypted device-generated data. With a distributed & decentralized ledger, the storage of data is spread across millions of devices within their network. Blockchain technology is providing decentralized control for IoT devices & networks. This means that if anyone component in an IoT device fails, the blockchain will still be able to operate with that specific component offline.

IoT platforms provide numerous opportunities for attackers, as they often have poor server architecture and lack robust access control. DDoS attacks are becoming increasingly common and can disrupt normal traffic to connected devices by overwhelming them, or by surrounding their servers with more than the number of potential victims. Using blockchain technology, IoT networks and devices can be protected from botnet-driven DDoS attacks which can easily pass even through security software like Avast Antivirus for Android. Blockchain technologies spread over many devices at once making these systems massively more secure than conventional methods.

How Blockchain and IOT can Help Improve Product Development Life Cycle

Blockchain technology is the backbone of cryptocurrencies like Bitcoin and Ethereum. It is able to provide a unique identity to anything that has an identifier. It can help improve the product development life cycle by providing complete transparency, traceability, and audibility. This will allow the industry to review the data more efficiently and quickly.

With blockchain, companies can also develop new co-created products which are more beneficial for both parties involved in the process.

The Ways Blockchain and IOT Can Help with Supply Chain Management in the Automotive Industry

Blockchain technology can help with supply chain management in the automotive industry. It is less expensive, faster, and more transparent.

The ways blockchain can help with supply chain management in the automotive industry are found in two areas – transportation and inventory. Blockchain technology helps to reduce costs, save time, reduce theft, avoid counterfeits, and improve transparency.

There are still challenges that companies need to overcome before incorporating innovative technologies into their operations. These include making sure that there is no downtime or loss of data when integrating new technologies into their systems. It is also important for companies to work closely with their suppliers so they can understand how blockchain works in the automotive industry and how it supports business objectives.

Conclusion

In this article, we have seen how blockchain can be integrated with IoT. We have seen the use of blockchain as a secure and transparent platform for IoT devices.

In conclusion, we can see how blockchain is providing a secure and transparent platform for IoT devices. For users, it allows them to connect their personal data and personalize their experience with brands on an individual basis. The future of blockchain-IoT integration is going to be a global revolution that will change the world in a positive way.


Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Boost Your Traffic in Google Discover

Published

on

Boost Your Traffic in Google Discover

2. Understand topical authority: Keywords vs. entities

Google has been talking about topical authority for a long time, and in Discover, it is completely relevant. Traditional SEO includes the use of keywords to position your web pages for a specific search, but the content strategy in Discover should be based on entities, i.e., concepts, characters, places, topics… everything that a Knowledge Panel can have. It is necessary to know in which topics Google considers we have more authority and relevance in order to talk about them.

3. Avoid clickbait in titles

“Use page titles that capture the essence of the content, but in a non-clickbait fashion.” This is the opening sentence that describes how headlines should be in Google’s documentation. I always say that it is not about using clickbait but a bit of creativity from the journalist. Generating a good H1 is also part of the job of content creation.

Google also adds:

“Avoid tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, or images) to increase appeal, or by withholding crucial information required to understand what the content is about.”

“Avoid tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.

Provide content that’s timely for current interests, tells a story well, or provides unique insights.”

Do you think this information fits with what you see every day on Google Discover? I would reckon there were many sites that did not comply with this and received a lot of traffic from Discover.

With the last core updates in 2023, Google was extremely hard on news sites and some niches with content focused on Discover, directly affecting E-E-A-T. The impact was so severe that many publishers shared drastic drops in Search Console with expert Lily Ray, who wrote an article with data from more than 150 publishers.

4. Images are important

They say that a picture is worth a thousand words. If you look at your Discover feed, you’ll see most of the images catch your attention. They are detailed shots of delicious food, close-ups of a person’s face showing emotions, or even images where the character in question does not appear, such as “the new manicure that will be a trend in 2024,” persuading you to click.

Google’s documentation recommends adding “high-quality images in your content, especially large images that are more likely to generate visits from Discover” and notes important technical requirements such as images needing to be “at least 1200 px wide and enabled by the max-image-preview:large setting.” You may also have found that media outlets create their own collages in order to have images that stand out from competitors.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Published

on

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Salesforce rolls out new edition of Marketing Cloud for small businesses

Published

on

Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

Get MarTech! Daily. Free. In your inbox.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS