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How Cloud Computing Improves Customer Experience?

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How Cloud Computing Improves Customer Experience?

The Cloud computing industry is burgeoning with a global market that is expected to reach US$947.3 billion by 2026. This growth is being driven by several factors, including the growing demand for flexible, reliable, and on-demand IT infrastructure which cloud computing can provide.

But what exactly is cloud computing?

Despite the hype, many still do not really understand what this form of IT infrastructure entails. Or how it will impact their businesses.

If you are looking for ways to improve your customer’s experience and drive more business value out of your IT infrastructure, then cloud computing may be a perfect match for you.

What is Cloud Computing?

Cloud computing is a term used to describe the delivery of hosted IT services, such as email, Internet access, and software applications. The cloud makes it possible to tap into a virtualized, scalable and on-demand environment with a pay-as-you-go pricing structure.

Also known as “server-less computing” or “behind-the-firewall solutions,” cloud computing allows enterprises to run their business from any location without the need for servers. This enables quicker and more efficient deployment of new technology, increased mobility in implementing solutions, and more flexible scaling as business needs change.

A cloud can exist on public, private, or hybrid infrastructure and be deployed using a private or public cloud model that relies on the Internet for connectivity between customer sites and the service provider’s data center (s).

Global Reach of Cloud Computing for Enterprises

Businesses can now expand their reach by using cloud computing. There are many businesses that have limited resources or budgets that may only be able to serve local customers or areas of the world. Cloud computing allows companies to expand without increasing expenses because they rent the hardware space instead of buying it on their own.

In its annual  Cisco® Global Cloud Index (2016-2021) report, 94% of enterprises will use cloud services in their data centers. The global reach of cloud computing for enterprises is immense and cannot be ignored at any cost. Businesses have realized that cloud services are not just hyped anymore, but a reality that can boost their productivity to greater levels than ever before.

Cloud computing reduces an organization’s carbon footprint by making sharing resources among multiple locations easier and reducing energy consumption by consolidating data storage. This also allows organizations to easily manage their infrastructure while not being responsible for physical systems they no longer need or use.

How does cloud computing improve customer experience?

Cloud computing uses virtualization technology, and it eliminates the need to purchase additional hardware or software licenses when an increase in demand or new users occur.

 This not only improves your customer experience but also helps you meet increasing business demands without breaking your budget.

Customer Experience (CX) is an essential factor when it comes to business success. CX contributes a lot to how customers perceive your brand. That is why every business wants to deliver a great experience to their customers and clients. The best way to do that is by using tools that help you improve your customer service levels.

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With cloud computing, businesses can easily give their customers access to data from any device at all times. With more than one option available, users can get the most convenient way for them to access their data – be it from a desktop computer or mobile device.

With cloud computing services, businesses are able to outsource IT operations and reduce costs associated with running servers in-house. This results in more time for employees to focus on delivering exceptional customer service rather than troubleshooting technology issues.

In addition, there’s no need for businesses to purchase costly new hardware or software updates as cloud services are designed to provide enterprise-level capabilities at affordable prices. Lastly, companies can enjoy the benefits of increased flexibility, scalability, and robust security features.

Cloud computing makes it possible for businesses of all sizes to be more productive and efficient in delivering exceptional experiences for their customers.

Multi-Cloud Strategy- An Agile Technology Delivering Transformational Customer Experience

Cloud computing is a revolutionary technology that can significantly improve customer experience. It enables you to build and run applications faster, easier, and more securely. You can be agile in developing your applications, and there is no need to spend money on hardware infrastructure anymore.

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A multi-cloud strategy is a way forward for enterprises that want to take advantage of this new technology. Here are the main benefits of multi-cloud in genuine customer service:

  • Lower costs- Multi-cloud allows you to leverage the best cloud provider and offers you the best pricing based on your usage. The competition between cloud providers will also bring down prices over time.
  • Better performance- Different clouds offer different features, functionality, and levels of performance. Multi-cloud gives you access to all of these things so that you can choose the right combination for your business needs.
  • Greater flexibility- With a multi-cloud environment, you have the ability to deploy applications anywhere at any time without having to worry about downtime or compatibility issues. This makes it easy to scale up or down as needed
  • Improved security- Cloud providers are constantly updating their security measures and fighting off cyber-attacks against their systems. With multi-cloud, you can take advantage of these updates.

Cloud computing is transforming the ways in which businesses of all sizes are being run. More and more companies are making the shift to cloud-based services like Office 365 and cloud-based storage, as well as using mobile apps for business purposes.

Wrapping Up

Cloud computing has diverged into multiple service types. Each of these services provides different ways to expedite and improve customer experience. These options offer various opportunities that make it ideal for any organization or individual. Cloud computing is a proven solution that will drive competitive advantage by focusing on the needs of your customers.

Fortunately for us, cloud solutions are getting more accessible and easier to use, and new tools are being created all the time. In other words, cloud computing is here to stay — both for businesses and for their customers.


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Boost Your Traffic in Google Discover

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Boost Your Traffic in Google Discover

2. Understand topical authority: Keywords vs. entities

Google has been talking about topical authority for a long time, and in Discover, it is completely relevant. Traditional SEO includes the use of keywords to position your web pages for a specific search, but the content strategy in Discover should be based on entities, i.e., concepts, characters, places, topics… everything that a Knowledge Panel can have. It is necessary to know in which topics Google considers we have more authority and relevance in order to talk about them.

3. Avoid clickbait in titles

“Use page titles that capture the essence of the content, but in a non-clickbait fashion.” This is the opening sentence that describes how headlines should be in Google’s documentation. I always say that it is not about using clickbait but a bit of creativity from the journalist. Generating a good H1 is also part of the job of content creation.

Google also adds:

“Avoid tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, or images) to increase appeal, or by withholding crucial information required to understand what the content is about.”

“Avoid tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.

Provide content that’s timely for current interests, tells a story well, or provides unique insights.”

Do you think this information fits with what you see every day on Google Discover? I would reckon there were many sites that did not comply with this and received a lot of traffic from Discover.

With the last core updates in 2023, Google was extremely hard on news sites and some niches with content focused on Discover, directly affecting E-E-A-T. The impact was so severe that many publishers shared drastic drops in Search Console with expert Lily Ray, who wrote an article with data from more than 150 publishers.

4. Images are important

They say that a picture is worth a thousand words. If you look at your Discover feed, you’ll see most of the images catch your attention. They are detailed shots of delicious food, close-ups of a person’s face showing emotions, or even images where the character in question does not appear, such as “the new manicure that will be a trend in 2024,” persuading you to click.

Google’s documentation recommends adding “high-quality images in your content, especially large images that are more likely to generate visits from Discover” and notes important technical requirements such as images needing to be “at least 1200 px wide and enabled by the max-image-preview:large setting.” You may also have found that media outlets create their own collages in order to have images that stand out from competitors.

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

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Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

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