Meta is rolling out ad platform upgrades for Facebook and Instagram. The updates, coming in the next few months, focus on boosting performance and customization through...
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads...
Customer data is extremely valuable for many reasons, and one of the biggest is to make your marketing more effective. Customer data can act as the...
While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment,...
How do you deliver value at every stage of the customer journey? It’s the single most important goal held by almost everyone from marketing to sales...
The rise of the LLM and Generative AI models brings the era of mass hyper personalisation at scale. Increasingly customers are expecting fast and effective responses...
Genesys, a global cloud specialist in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, an AI-based social and digital listening, analytics, and...
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In...
As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer...
Small businesses have particular difficulties at their very start. This is because they have fewer resources and fewer employees. However, they can level the playing field...
