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Is SEO the Best Way to Promote Products Online?

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Is SEO the Best Way to Promote Products Online
  • You can send the free samples of your products to the internet influencers and ask to review them on their channel or page.
  • Create an Email list and shoot emails to the customers.
  • Launch a creative online campaign to attract more customers.

The internet has not become a market for selling products and services to customers globally. Businesses use different techniques and technologies to promote their products and services online. One of the most used techniques for online product selling is SEO. By increasing traffic on your websites, you can gain better visibility and promote your products. Promotion of products on the internet will help you gain more potential customers from all around the world.

How SEO helps in online product selling?

SEO stands for search engine optimization which is an organic way of promoting your website on the internet. SEO helps in improving the rank of your website on Google pages, which builds brand awareness. Both on-page and off-page SEO practices improve the ranking of your website on Google. A higher ranking means more clicks from users. The more the clicks, the more website users. More users on your website create more business opportunities.

SEO Ranking
You can create your own social media page and start posting creative content to sell products organically.

When your site ranks higher on Google, you will see an uptick in orders and business revenue. SEO is a long term process, so you can’t expect instant results. Instant results are not delivered with the help of SEO. One needs to take the help of Google ads like PPC, CPC, etc. for instant results. A lot of eCommerce website use the paid features of Google to get instant success in their business. A lot of people ignore the Google ads that appear in search results. So, if your website is optimized in a professional way and ranks on the first page of Google, you are more likely to get clicks. You’ll have to pay money to the SEO professionals to appear in Google Search Results organically.

Other organic ways to promote products online:

  • The internet is full of influential bloggers, journalists, entrepreneurs, and vloggers from different genres. They have a large social media and loyal audience. You can send the free samples of your products to the internet influencers and ask to review them on their channel or page.
  • You can create your own social media page and start posting creative content to sell products organically.
  • Create an Email list and shoot emails to the customers. Include discounts and offers in the email to increase the interest of customers. You can ask your website users to subscribe and when they share their email ID, create a list and shoot powerful emails.
  • Ask your present customers to share a review of your brand and products on the internet. This will create a positive image of your brand on the internet which will improve your product selling.
  • Create your own blog to share interesting stuff associated with your products. If you have not been doing it, then you are losing a lot of potential customers.  Create free, valuable content and build brand trust.
  • Launch a creative online campaign to attract more customers. There are a lot of companies that help in creating innovative campaigns for businesses and boost their online product orders.
  • Optimize your website to work on various devices like mobile, laptop, desktop and tablets. These days people are using the internet on their mobile phones. Optimizing your website is very important to target the mobile audience.
  • Research the online market to know what type of products people want to buy online. Create a list and sell the products that are in huge demand.

SEO is an amazing technique to sell your products to potential customers without wasting money. It is a long term process but delivers lasting results. Try and share your views.

Author: Sophia William
Sophia William is an industry expert who enjoys writing on Education, Research & lifestyle, etc. She loves being in the outdoors and exploring new opportunities whenever they arise. Sophia finds happiness in researching new topics that help to expand her horizons.

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MARKETING

How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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MARKETING

More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

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5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

5 Must Have Digital Marketing Tools for 2024 to Skyrocket Your

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade.

With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task.

However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub.

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So which tools should you use to get an edge? 

You don’t need to spend time researching the best tools. In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge over the competition.

5 Digital Marketing Tools to Drive Better Results

Here are five digital marketing tools that address different areas of digital marketing. 

They range from tools that enhance website speed to ones for improving landing pages and enhancing overall user experience.

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1. TinyImage

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TinyImage is one of the digital marketing tools you need to invest in. It’s an image compression tool that reduces the size of your PNG and JPG images online by over 75%.

You don’t have to worry about the security of sensitive image files as well. TinyImage uses a secure 256-bit encrypted SSL connection. It also deletes your images within a few hours of uploading them.

How can TinyImage improve your digital marketing ROI? 

Larger-sized images take up a lot of bandwidth, which slows down loading times for your visitors.

Research by Digital.com shows 21% of online shoppers are dissatisfied by slow-loading pages. Half will abandon their shopping cart if a page fails to load fast enough.  

This app is most helpful for agencies that provide custom app development services. It helps them to compress images in a few seconds and convert apps into fast loading for their clients.

Use TinyImage to:

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  • Compress images without losing image quality
  • Compare the file size of the compressed images to ensure you have the optimal file size
  • Save time by compressing multiple images at a go

Price

2. Sprout Social

1711353364 420 5 Must Have Digital Marketing Tools for 2024 to Skyrocket Your1711353364 420 5 Must Have Digital Marketing Tools for 2024 to Skyrocket Your

Sprout Social is one of the best social media marketing tools in the market. It helps you manage all aspects of your social presence.

You can analyze the performance of your posts and Reels to find the best Instagram Reels to embed on your website. Also, you can also monitor your competitors, manage conversations with your audience, and plenty more.

Sprout Social boosts your social media marketing efforts. And according to research, effective social media marketing results in higher sales for 55% of businesses.

What you can do with Sprout Social:

  • Analyze the performance of your campaigns and get insights into areas of improvement
  • Uncover current trends and opportunities to engage with your target audience through social listening
  • Schedule and publish posts across multiple platforms

Price

  • Standard: $249 per month
  • Professional: $399 per month
  • Advanced: $499 per month

Enterprise: Custom

3. Zendesk

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Customer support plays a crucial role in creating a better customer experience for your e-commerce store and optimizing your digital marketing efforts.

And Zendesk is one of the best tools you can use to ensure provide personalized customer support.

It’s AI-powered AI chatbot, live chat, help desk ticketing system, and other solutions help you provide instant and right customer support.

Why is it one of the best digital marketing tools to boost your ROI? 

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Zendesk has helped generate numerous leads, sales, and signups for its customers with its low-cost ownership offers.

How Zendesk can help your business achieve better marketing results:

  • It offers an AI-powered chatbot and live chat that answers instantly to customers’ questions.
  • It offers the right reporting and analytics software that help you get real-time insights for your business.

Price

  • Free: $0
  • Starting: $19 per month
  • Suite Team: $55 per month
  • Suite Growth: $89 per month
  • Suite Professional: $115 per month

Suite Enterprise: Reach out to them

4. Ahrefs

1711353365 844 5 Must Have Digital Marketing Tools for 2024 to Skyrocket Your1711353365 844 5 Must Have Digital Marketing Tools for 2024 to Skyrocket Your

Keyword research tools are important for any digital marketing strategy. And Ahrefs is one of the best there is. It’ll help boost your SEO strategies to improve your website’s visibility and ranking in SERPs.

It’s not just a keyword research tool, but an all-in-one SEO toolset that analyzes the ranking difficulty of keywords, simplifies backlinking, and more.

You can use it to scan your website for technical and on-page SEO problems that may be holding back your ranking.

Ahrefs also lets you keep tabs on keywords your competitors are ranking for and get insights into the SEO strategies they are implementing. 

Additionally, you can use it to get content ideas that have the potential to draw traffic to your site and find link prospects from a database of over 14 billion web pages.

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Ahrefs also provides access to other free digital marketing tools like a backlink checker and AI writing tools

What you can do with Ahrefs to boost your digital marketing ROI

  • Find keywords for YouTube, Amazon, and Bing and generate additional keyword ideas using AI to reach a wider audience
  • Find backlink prospects to increase your SERP ranking and enhance your credibility
  • Visualize your SEO progress using interactive graphs

Price

  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month

Enterprise: $999 per month

5. Hotjar

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Google has clearly stated that it rewards content that provides a good page experience. Hotjar is one of the best digital marketing tools you can use to gain insights on ways to improve user experience and also optimize your store for conversions.

It provides heat maps that you can use to see your website visitors’ activities and identify friction points. The heatmaps show you how your visitors move, click, and scroll.

You can also compare user behavior across different devices using Hotjar to identify opportunities to increase conversions.

And if you serve video ads on your website or any other type of ad, you can conduct surveys and collect feedback from your customers to learn how they’re affecting their user experience.

What you can do with Hotjar to improve your ROI:

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  • Watch full recordings of your visitors’ journey on your site to find and fix user experience issues
  • Access all user data from a single dashboard, including feedback, metrics, and session recordings
  • Automatically generate relevant surveys using AI and get automated summary reports of the responses

Price:

  • Basic: Free
  • Plus: $39 per month
  • Business: $99 per month
  • Scale: $213 per month

Start Leveraging the Best Digital Marketing Tools Today

Leveraging digital marketing tools is crucial if you want to enhance your ROI. And these are the 5 best tools available in the market that you can use.

They all serve different aspects of digital marketing but with similar goals—improving audience engagement, driving conversions, and maximizing your marketing efforts.

Go ahead and give them a shot to take your digital marketing efforts to the next level and boost your ROI.


Disruptive Design Raising the Bar of Content Marketing with Graphic

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