Connect with us

MARKETING

Slack slacks off for much of Twosday

Published

on

Slack slacks off for much of Twosday


One of the defining events of 2/22/22 for many U.S.-based remote (and even non-remote) workers will be Slack going down around the beginning of the east coast working day. Slack stopped loading on desktops and laptops, displaying instead an alert message that confessed Slack didn’t know what was going on. Phone apps seemed to be partially loading.

Over three hours later, the situation was still not fully resolved, although the Slack Status channel said: “We’re continuing to see signs of improvement and are monitoring the situation. If you’re still encountering any trouble, please reload Slack or clear the app cache.”

But it wasn’t just Slack. Amazon Web Services too saw an outage beginning around 10 am EST. Peloton experienced what it called a “major outage” in the same time frame. There were also reports that GitHub was down, but it seemed to be operating normally by the afternoon.

Read next: What marketers can do next time a major social network goes down

Why we care. We use Slack. What’s more, for some people, Slack being down is like the internet being down. Other people have similar feelings about social channels. While it’s not the only collaboration platform by any means, Slack joins the dots for many business teams around the country. What, I have to email people?

This all comes, of course, at the same time as Russia moves troops into eastern regions of Ukraine, reminding us that about a month ago a Department of Homeland Security bulletin said: “Russia maintains a range of offensive cyber tools that it could employ against US networks — from low-level denials-of-service to destructive attacks targeting critical infrastructure.” Not that we’re saying President Putin would start with Slack and Peloton. Whether there is any connection between these outages remains unknown at time of writing.

See also  ActiveCampaign extends Slack integration

Advertisement

Get the daily newsletter digital marketers rely on.



About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Advertisement

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



Source link

Advertisement

MARKETING

Martech failure? 50% say loyalty programs don’t offer much value

Published

on

Martech failure? 50% say loyalty programs don't offer much value

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get?

Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy. Customers who sign up for them engage with that brand 70% more than those who do not. 


Get the daily newsletter digital marketers rely on.


The gaps. So what is it customers want and aren’t getting?

  • 70% prefer to manage loyalty programs via app.
    • 26% Top 150 retailers and restaurant chains have a dedicated loyalty app.
  • 67% expect surprise gifts.
    • 28% Retailers and restaurant chains send gifts, offers or discounts on special occasions
  • 75% prefer instant discounts/redemptions.
    • 16% Retailers and restaurant chains offer instant discount on purchases instead of reward points.
  • 72% expect personalized rewards.
    • 48% Retailers and restaurant chains offer some form of personalization.

Enough with the cards already. It’s 2022 and people have been irritated about physical loyalty cards for decades. In case your own experience isn’t proof enough: 43% of shoppers say physical cards are the biggest obstacles to claiming rewards. And, this shouldn’t be surprising, 57% of shoppers like to engage with loyalty programs on their mobile phones. This means a digital rewards card is the bare minimum if you don’t have an app. 

See also  What to consider when employees need to start working remotely

Read next: Leaning on loyalty, Chipotle orchestrates engagement across channels

If you do have an app, it should clearly provide more functionality and benefits than a card. The more it does that, the more people are likely to use it. Over 70% of shoppers are more likely to participate in a loyalty program that provides access to loyalty cards and rewards via its mobile app. However, only 4% of grocery retailers offer enhanced rewards or benefits on their apps.

Make members feel special. Joining a loyalty program signals that a customer values your brand (37% of shoppers are willing to pay to join or upgrade to a higher tier of their loyalty membership). Make sure they know you feel the same about them. Nearly 60% say loyalty programs don’t make them feel they are a part of an exclusive group. How? Well, 46% want premier or exclusive access to sales and promotions.

Advertisement

Why we care. I can’t tell you how many websites I registered with and forgot about that send me an email on my birthday. I get them from a few loyalty programs as well. I’ve never gotten one with an offer or a discount. 

The bare minimum martech stack provides data unification, digitization and channel integration. A good one offers real-time analysis of customer behavior (past purchases, browsing history, etc.) combined with things like product attributes and availability to create an attractive personalized offering. For the customer, loyalty programs have to be more than a way to earn points. They have to give something unique and special. If your stack can’t tell you what that thing is, there’s something wrong with it.

See also  Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging

About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending