In early 2022, people’s timelines on social media – particularly Twitter – started filling with green, yellow, and black squares.
It seemed like everyone was playing a game called Wordle – a game where you have six chances to guess the five-letter word of the day.
It’s the same word for all players, making it a fun way to connect with people around the world. In addition, you can only play it once a day, which builds anticipation and excitement for what’s to come.
What’s more, the game tracks players by device. As such, you can keep track of your streak every day and share it on social media to show others how many tries it took to make the right guess.
The Oatmeal is another one of my absolute favorite places to spend time online. It’s a huge library of awesome content – specifically graphics. Even if you’ve read everything already, it’s the kind of stuff you can read over and over again.
Plus, they have a whole lot of helpful articles giving tips on everything from how to redo your stairs to ideas for using that awkward space above your fridge. There’s no shortage of useful and fun information on here, making it prime for endless browsing.
One of our own was recently featured on ApartmentTherapy too — check out INBOUNDElijah‘s adorable spothere.
Gravity Points is a digital “pen” created by Akimitsu Hamamuro, and it is quite mesmerizing. The website simulates the effect of gravity by allowing you to plot small gravity centers across your screen. Then, even smaller floating objects will flock to these gravity centers and orbit them.
The more gravity centers you plot, the more these forces will start to compete, making your screen all the more chaotic. And yes, your gravity points can absorb one another to create a black hole.
It’s outer space right there on your computer screen.
As a marketer, you might dive so deep into branding your business, you have no time to brand yourself. Even if you’re not a massive Harry Potter fan, Pottermore can scratch that itch for you.
Pottermore is widely recognized as the official website for finding your Patronus, your wand type, the Hogwarts House you belong to (of course), and much more.
The quizzes you take to earn these identities are just obscure enough to hold your excitement for the result, and might even encourage you to read (or reread) the famous Harry Potter books — something you should definitely do to balance out your time-wasting website sessions.
If you’re into great (and hilarious) fiction writing, then you’ll definitely want to bookmark this site. Every day, writers Nicole Cliffe and Mallory Ortberg publish a post on “everything from literary characters that never were to female pickpockets of Gold Rush-era San Francisco,”reads their About page.
Similar to The Onion, Cracked is a pseudo magazine for your everyday life —and yes, it will crack you up.
While The Onion gives you a satirical take on a real news trend, Cracked makes snarky pop-culture observations that are ironic or just ridiculous by design. Sometimes the writers will say the one thing everyone’s thinking, but is afraid to say out loud. That’s Cracked for you.
You might just be passing time on this online magazine, but with respect to some of its most popular articles and pictures, it’s time well spent. Here are a few ridiculous think pieces from Cracked to whet your appetite:
Mental Floss is a super addicting online magazine with articles covering a really wide range of topics. Their articles are really well written and researched, and usually on topics that don’t get a lot of airtime.
There’s so much content on there that it can be hard to find posts on specific topics. Usethe Lifehacker Index for an introduction to their top-performing posts and tips on how to find posts on any topic on the website.
Sometimes you want to surf the internet, but don’t want to do all the paddling. For that, there’s Mix.
You might know the above website by its former name, StumbleUpon, a site (and an add-on to your internet browser) that allowed you to select topics that interested you and then served you various news and information that fit those interests. Today, it’s called Mix, and it puts a new spin on StumbleUpon’s popular content randomizer.
Mix lets you set your reader profile and then share the articles, photos, and videos you discover from your own personal “mix.” It’s a convenient way to entertain yourself and learn new things by simply telling the web to surprise you.
As long as your head is in the clouds, raise it above Earth’s horizon and head on over to Space.com.
This website reports on astronomy news and trends through friendly, easy-to-digest content that, sometimes, just serves to quench your thirst for a cool nebulous shot of our solar system. Who knows? Maybe you’ll tap your inner space enthusiast.
Feeling nostalgic? Check out what websites have looked like over the years via Internet Archive’s famous Wayback Machine. It lets you pick a date and see exactly what any website looked like at that time. (For a real trip, compare how Facebook looked back in the 2000s to today. Remember the wall-to-wall?)
Here’s a little gift for those of you who made it to the end of this post: Internet Archive — yes, the same one responsible for the Wayback Machine — made it possible for people to play “Oregon Trail,” a game beloved by many Millennials.
If “Oregon Trail” isn’t your cup of tea, the other games made available by Internet Archive include “Duke Nukem,” “Street Fighter,” “Burger Blaster,” “Indiana Jones and the Last Crusade,” “The Lion King,” and “Chuck Yeager’s Advanced Flight Trainer.”Check out the full library here.
Editor’s note: This post was originally published in August 2018 and has been updated for comprehensiveness.
Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them.
North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that with Europe where 61% answered yes to this. Just 6% of North American respondents said they have high access to customer data vs. 20% of Europeans. On the issue of being able to move quickly from data to action, it is 8% from our side of the Atlantic versus 36% from theirs. And Europeans have a lot more faith in their systems: 46% say they’re confident the martech they have can adapt to future needs versus 20% in the U.S. and Canada.
Barriers to data access. Nearly three-quarters (73%) said not having the right tools prevents them from getting the data they need. The lack of proper data management processes was cited by 60% of respondents. Next up, both with 41%: Data control being elsewhere in the organization and the data not being available in real time.
Can’t get the most from their data. The biggest things preventing marketers from maximizing the data they already have? Some 55% said a lack of systems connecting data silos and making it easy to access. The talent shortage is No. 2 on the list, cited by 52% of respondents. Next on the list at 44% was not having the money to improve data systems.
Why we care. Good data is gold, bad data isn’t just useless – it can lead to very big mistakes in planning, allocation and all the other parts of marketing. So why can’t marketing departments get the data they need? This study implies it’s because they are failing to convince their own organizations about what they need. This is understandable. Convincing a customer is comparatively easy: They aren’t competing with you for resources and to move up the career ladder. So maybe it’s time to put together a campaign around the needs of the marketing department.
Get the daily newsletter digital marketers rely on.
About The Author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.