Connect with us
Cloak And Track Your Affiliate Links With Our User-Friendly Link Cloaking Tool, Try It Free

MARKETING

The Last Content Calendar You Need?

Published

on

The Last Content Calendar You Need?

With content marketing, creating a great blog post that ticks all the relevant boxes is just one phase of the process.

You hit publish and the ever-competitive content war between B2Bs hits you.

You snooze, you lose.

(No Snorkelling in Mykonos. Sorry)

You’ve got to make a LinkedIn post to promote your content.

You’re sharing it on Twitter.

You’re dropping comments like hot potatoes on Quora.

Before CoSchedule: utter CHAOS.

Fast forward to today and… I’m approximately 70% less angry on Mondays.

I keep tabs on what’s in the works, what’s due, and what needs to be done.

(All thanks to a simple work organization system I boot myself for not discovering earlier.)

CoSchedule has helped streamline the bits and pieces of my marketing campaigns, cut down content development time, and shift focus to other revenue-generating aspects of my business.

And if you use it right, this is what CoSchedule can do for you.

Quick Verdict – Is CoSchedule Worth It?

Absolutely. If you could use a couple more free hours out of your workweek—as I’m sure you could—then CoSchedule is totally worth it.

CoSchedule helps you:

●Oversee your marketing projects in one calendar view

●Collaborate with your team members on important projects

●Spot lapses and make dying-minute changes

●Plan and schedule social media content

●Produce better work regardless of  time zones

“What started out as a simple WordPress calendar plugin has blossomed into a robust content planning system.”

—Stephen Jeske, Senior Content Strategist, MarketMuse

CoSchedule, my friend, is your permission to quit running back and forth between different apps.

(yes. close tab number, what now? 23?)

Ps: I strongly recommend you cash in on their 14-day free trial window. Unlike a lot of software products, you don’t even need to enter your credit card. If there was ever a zero-risk investment, this would be it.

What is CoSchedule and who is it for?

CoSchedule is a robust marketing software that brings ALL the moving parts of your content marketing together and displays them in a single calendar view.

I’m not alone on this.

I spoke to Alex Birkett, Co-founder of Omniscient Digital and former Senior Growth Marketing Manager at HubSpot.

He has this to say:

“I’ve found CoSchedule to be great training wheels for content marketing operations. If you run a team of more than 3 or 4 people, it can really help you get your bearings with publishing cadence, workflows, checklists, and some light automations and nudges.”

From rough drafts to clinking celebratory wine glasses at successful campaigns, CoSchedule has you covered.

Created by Todaymade in 2013, the content marketing powerhouse has since expanded to serve over 45,000 marketers. Most of them hold one or more of the following positions:

●Founder

●Head of Content

●Senior Content Strategist

●Content Manager

●Director of Marketing

●Content Editor

●Blogger

The build of CoSchedule makes you feel like a five-star team lead coordinating your members to success. Everything is systemized and responsive so you feel like you have an assistant working behind you.  

Although social media scheduling is one of CoSchedule’s most loved features, it offers a lot more functions than that. If you’re simply looking for an app to post content on your Instagram and Twitter, CoSchedule might be too much for you.

On the flip side, if you need something to carry out an entire content strategy, then CoSchedule might just be the best investment you make this year.

For someone who manages a lot of content, missing an important task—such as proper document formatting—in a piece of content can be embarrassing. Almost as bad as being caught taking a skinny-dip by “Karen” on the next block.

Key Features of CoSchedule

CoSchedule has several features to help you plan and execute kickass marketing projects. Here are some of my favorites:

Team and Workflow Management

With CoSchedule, work gets completed in record time by chopping off avoidable back-and-forth.

You can:

●Create checklists within projects,

●assign them to team members,

●manage deadlines

●and so much more.

CoSchedule also provides a ton of wiggle room to accommodate changes when priorities shift. You only have to drag and drop around the Kanban Board to make them. Kinda like Trello but with extra bells and whistles.

Editorial Calendar

CoSchedule is great for organizing blog content and sticking to a posting schedule. Using it, I’ve found the project checklists to be particularly helpful.

I like how you can break down a chunky blog post into granular tasks and assign them to different people. This makes it a lot easier to maintain publishing quality.

A hot topic of debate between content managers is, software or platform? Which is better for hosting editorial calendars?

My vote: Software

But hold on. It depends on what your goals are.

“For the vast majority of use cases, having a dedicated app with less flexibility is the right answer. Most content programs are probably not that complicated and generally fit in the scope of what tools like CoSchedule provide.”

—Alex Birkett, Founder, Omniscient Digital

“I wouldn’t say that CoSchedule is better suited for less complex workflows. Airtable and Notion are two popular choices that have been gaining traction over the past year or so.

I think those applications appeal to people that prefer to “roll their own” so to speak. But that flexibility comes at a price in terms of development and maintenance. Something that’s not an issue when you’re using software as opposed to a platform (which is what Notion and Airtable are).”

—Stephen Jeske, Senior Content Strategist, MarketMuse

In summary, CoSchedule is great if you prefer to not go into the nitty-gritty of creating rules and automations from scratch. While you can manipulate what they’ve set up, all the dirty work has been done for you so you just go ahead with planning your content.

Social Media Scheduling

CoSchedule helps you execute small and large social media campaigns. To do this, she utilizes Requeue.

Requeue automates social publishing so you can schedule social media posts in advance.

“I use templates for social promotion done within CoSchedule.

I have different promotion templates depending on the day of the week (these templates set off a cascade of social promotions that occur that day and for the next seven days).

These templates include data fields that I can fill in on the fly (for example every post gets unique hashtags for social media promo).”

—Stephen Jeske, Senior Content Strategist, MarketMuse

 Available social media integrations include Facebook, Instagram, Pinterest, and Twitter.

Customization

A branded workspace makes it easier to switch from “home” to “work”, so you can be more productive.

Personally, I was intentional about making my dashboard feel like a virtual co-working space. So I made use of the various customization tools available. It’s as easy as switching colors and other design elements to match your brand.

Full Marketing Calendar

More than blog content and social posts, I’ve found Coschedule’s real-time marketing calendar an excellent tool.

“It’s also great at handling more complex content needs. For example, each of our twice-monthly webinars gets converted into a blog post, YouTube video, podcast, and social media promotional content.

Related projects get linked together so I can keep track of them as a whole, as opposed to individual elements.

With CoSchedule, we keep every required task on track both internally and externally (tasks templates are a godsend as they eliminate redundant data entry)”

—Stephen Jeske, Senior Content Strategist, MarketMuse

1645276810 732 The Last Content Calendar You Need

Integrations

Time spent in moving documents from one app to the other adds up. (My Toggl time tracker reports leave the evidence)

This is why I was super stoked that you can import projects in bulk from Google Sheets with CoSchedule. Same thing with Asana and Trello tasks.

“What I really appreciate is how we can connect different content items together. With their WordPress integration we can connect social promotions to each blog post.

CoSchedule grabs the appropriate data from the post and schedules it out for us at the appropriate time.”

—Stephen Jeske, Senior Content Strategist, MarketMuse

The ninja software also works with Google Analytics and Bitly for when you need that raw data boost. For cloud storage, choose either one of Google Drive or Microsoft 365. (Or both, if you’re extra)

Publish WordPress blogs straight from CoSchedule. Send out Mailchimp emails. Need a particular integration currently out of their scope? You can actually request an integration in the settings page once you’re logged in. How cool!

Asset Management

CoSchedule lets you organize your files for easy recovery. Store your documents, notes, folders, and other valuable assets. This supports CoSchedule’s promise to put all your marketing under a single roof. Finding that one document becomes so much faster.

How Much Does CoSchedule Cost?

An annual subscription to CoSchedule’s Marketing Calendar (the cheapest plan and the one I use) is sold at $29 per user per month. If you’d rather pay every month, that’s $39 for the same benefits.

Given, the Marketing Suite is available for big-shot enterprises with tailored needs. For more pricing information, contact the sales team to set up a product demo.  

To make sure you’re getting the best value for your money, I recommend you use the 14-day free trial to set things up and connect necessary integrations. (Before you actually start paying)

1645276810 463 The Last Content Calendar You Need

CoSchedule’s Marketing Calendar Pricing

CoSchedule’s marketing calendar costs $39 for the monthly plan. When you pay for a full year, you get a 20% discount. This translates to $29 per month and is the better choice.

The editorial calendar takes a maximum number of 10 users and social profiles. Does your business need more social profiles? Get 5 extra at $15 a month.

CoSchedule’s Marketing Suite Pricing

CoSchedule does not have a set price for its marketing suite. Pricing is bespoke and based on your specific needs.

To access the added benefits (apart from the content calendar) such as:

  • automated team workflows
  • asset and file storage
  • marketing request management
  • tracking your team’s progress
  • sorting your calendar by team

…you have to contact the sales team to receive a demo.

How Do I Get Started With CoSchedule?

Here’s the process—so you don’t spend hours figuring out the software. I’ve covered the basic things you may likely use CoSchedule for in this section.

The very first step to marketing workflow bliss (literally) is logging on to www.coschedule.com. When you get there, click on the big orange-colored button that says “Try for free now” or some other similar variation.

You’ll be directed to the sign-up page where you’ll create your account. The sign-up form contains just 5 rows. Type in your full name, email address, company name, website URL, and password. Pretty easy.

All check?

Click the big pink button that says “get started now”

1645276810 48 The Last Content Calendar You Need

Next is the onboarding process.

Which I think is one of the most extensive I’ve seen on a SaaS platform.

They literally hold your hands every step of the way and don’t stop till you’ve got it all right.

You’ll see different page pop-ups like the one in the screenshot below.

Read through.

Keep clicking on the “next” button until you’re done with the introductory walkthrough.

1645276810 948 The Last Content Calendar You Need

1645276810 117 The Last Content Calendar You Need

So you’re done with the initial onboarding stage.

By now, you should be looking at a blank calendar page. Rather similar to your traditional digital calendar.

Click on any day to allocate an activity to it.

The two basic categories of events are “projects” and “social campaigns”.

1645276810 834 The Last Content Calendar You Need

To access more features, such as tasks, notes, and bulk social uploads, click on “more options”

The dropdown menu will expand and look like the screenshot below.

1645276811 493 The Last Content Calendar You Need

Time to create a project. Pop some champagne, someone!

So I simply clicked on “project”.

When you do the same, you’ll see a pop-up identical to the one below.

Click on the “blog post” icon. Scroll through the options to select the particular project type you’re working on.

There are templates for email marketing, newsletters, articles, etc.

Each project type will direct you to a different page, specially made for it.

Fill in the name of your project, description, tags, and color labels.

Click on “create project”

Note: Every detail can be edited later

1645276812 313 The Last Content Calendar You Need

The screenshot below is how your next view should look like. This is where you plug in all the details of your project.

At the right-hand corner, you’ll see a “Tasks” section.

Alongside it are the headings, “discussion” and “contributors”.

This is where the collaboration happens.

Break down your project into small chunks, assign each piece to the individual responsible.

The tasks are in a checklist format so you and your teammates can easily tick off completed work.

Taking up the larger portion of the screen is where you add the most vital attachments.

Below, I have already clicked on the Google Docs icon. Create a new doc right from the app. Title it and edit.

Everything syncs effortlessly so all your work is saved and can be accessed directly from Google docs in the future.

1645276812 873 The Last Content Calendar You Need

The interface below is what you see when you select “email marketing” as your “project” type.

CoSchedule comes with an “Email Subject Line Tester” that gives you a score from 1-100 based on scientific data.

What I find really helpful is, you don’t just get a score.

With every headline you enter, you get personalized, data-backed recommendations on how to improve your email click-through rates (CTR).

Keep making changes till your score and email subject line are good enough for you.

Over 50 is ideal.

Pro tip: Tools aren’t 100% accurate. If a headline feels right but has a lower score, use it anyway.

1645276812 388 The Last Content Calendar You Need

Another important feature is the “Ideas” section.

Here, you can store projects that are not yet scheduled.

They stay out of the main dashboard but can be easily accessed by tapping on the ash-colored “Ideas” button. Right next to the red-colored one that says “Create”.

This brings a lot of flexibility into planning your projects.

It also helps to know what is certain and what needs some more consideration to be fully fleshed out.

1645276812 42 The Last Content Calendar You Need

The last thing is the homepage.

Here you have a summary of your onboarding progress.  

This is further simplified with the use of indicator colors (green and red) and a percentage.

Complete every milestone to get to 100%.

1645276812 139 The Last Content Calendar You Need

CoSchedule Review F.A.Q’s

If you’re still on the fence somehow, let’s take you off.

Is CoSchedule Worth the Price?

Yes. CoSchedule is worth it if you need an easy solution to manage all of your content marketing activities. It is best for marketing managers with teams, revenue-generating bloggers, and solopreneurs who want to feel like they have a crew behind them.

What Does CoSchedule Do?

CoSchedule is an online tool that helps you plan, monitor, and execute content projects with a clear-cut and streamlined approach. Use CoSchedule to plan social media content, blog posts, and email campaigns.

Does CoSchedule Have a Free Version?

Yes. CoSchedule has a free version.

How Much Does the CoSchedule Marketing Suite Cost?

CoSchedule’s marketing suite does not come at a fixed price. Contact sales for tailored pricing.  An interactive ROI calculator can be found on the service page to help you make your decision


Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

Published

on

YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Why We Are Always ‘Clicking to Buy’, According to Psychologists

Published

on

Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

A deeper dive into data, personalization and Copilots

Published

on

A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending