Connect with us

MARKETING

Top 5 Best Web Hostings For WordPress

Published

on

Top 5 Best Web Hostings For Wordpress

There is a dirty little secret, regarding each of these WordPress Hosting Providers. Only three of the various Hosting providers for WordPress are officially suggested by WordPress itself. In this article, we’ll examine the top 5 WordPress Hosting providers and carefully consider the advantages and disadvantages of each one. By the end of this article, you will know exactly which Hosting company is perfect for you.

For all the web Hostings discussed in this blog today, I have their active Plan. I have purchased a lot of Hostings in my previous Years and I have tested all of them. I am not providing my suggestion Based on some Features, that is not what we do here. I am going to tell the main points here. All opinions in this Article are based on personal experiences.

Basic Web Hosting Terminology

When you were looking at web Hosting, it’s important to understand the features of Hostings that you’re getting for the price you’re paying, to be going over the basics of how to at least understand what the web Hosting company is saying, when they’re telling everything that they’re offering am I making sense here basically I want you to be able to look at a pricing table like one that you’re seeing now and be able to understand all the gibberish that’s down below now here’s the deal it’s time to be real with you again I mean I haven’t stopped being real with you but you guys understand what I mean there’s no way that I could go down this list and give you a full web developer course explanation in just one article being able to tell you how each and every one of these features work would take hours to explain and people literally go to school to understand them. The main terms Defined in the pricing table of every hosting are mentioned below:

  • No Of websites under one Hosting
  • Storage
  • Professional Email
  • Bandwidth
  • SSL Certificate

List Of Hostings:

  • Siteground
  • BlueHost
  • WP Engine
  • Flywheel
  • Hostinger
  • GreenGeeks
  • Nexcess
  • Kinsta
  • Scala Hosting
  • Cloudways

Let’s get Started:

SiteGround

1663628106 693 Top 5 Best Web Hostings For Wordpress

One of the many advantages of SiteGround is how simple it is to set up. This is one of the three Hostings recommended by WordPress, and while they are quite affordably priced, they are not the cheapest option available. The cheapest Hosting provider out there is Hostinger, which I will discuss later in this post. So make sure to tune in for Hostinger, but let’s get back to SiteGround first. SiteGround is quite trustworthy. There are certain advantages of SiteGround considering its better uptime of over 99.99%, lightning-fast servers, and free SSL certificate that essentially makes your website safer. One drawback is that, despite being reasonably priced, it still has mid-tier pricing, and as I already mentioned, there are Hosting companies that offer lower prices. Another drawback of SiteGround is that there are plan limitations. If you intend to host a lot of videos or extremely large images on your website, SiteGround might not be the best choice for you. Nevertheless, they do offer gigabytes and gigabytes of storage, which should be sufficient for 99% of users. Nevertheless, you should be aware of this.

  • From: $2.99 / month
  • Traffic allowed: 10,000 visits/month
  • Uptime: 99.94%
  • Load time: 0.95s
  • Overall: 5 / 5

Blue Host:

1663628107 110 Top 5 Best Web Hostings For Wordpress

BlueHost is another great option and fantastic Hosting provider that cost a little bit more than Hostinger at 295 per month you’re getting 50 gigabytes of SSD storage unmetered bandwidth which you guys all know what that means and a free SSL certificate and domain registration but the SSL certificate and domain registration are only free for the ist year after that you have to pay for both the SSL and the domain so a bit of downside at least you’re getting the first year free but another Hosting provides offer free SSL certificates indefinitely so that’s another cost that you’re gonna have to take into account. unfortunately with BlueHost, you don’t get site backups either now BlueHost is one of the most popular Hosting providers out there they did this by being one of the first companies to have an affiliate program so you had a bunch of people like social media influencers, YouTubers or Bloggers promoting their services. This caused their popularity to grow exponentially since they were one of the first. BlueHost is also one of the three Hosting providers officially recommended by WordPress so that’s also something to keep in mind now if you’re looking to get started with BlueHost but you want to start off small and just pay for a month or something like that rather than 12 or 36 months then you’re out of luck. BlueHost only offers 12 and 36 months Hosting plans. unlike many of the other Hosting companies where you can choose a shorter package. one thing I’ve noticed is that their service has also gotten a bit slower for websites nowadays and I think it’s just because of how big the companies have gotten. Keep in mind the larger a company gets many times can reflect how quickly they can get back to a simple customer service request as well.

  • From: $2.75 / month
  • Traffic allowed: unmetered
  • Uptime: 99.97%
  • Load time: 1.1s
  • Overall: 4/ 5

WP Engine:

1663628107 831 Top 5 Best Web Hostings For Wordpress

With the help of the WP engine, you can easily migrate your site from old hosting. It will give you Free SSL features. WP Engine support system is 24*7 In the working phase I personally try it, if you are facing any problem they help you install and resolve your problem asap. It will help you test the performance of pages on your site.

In terms of pricing WP Engine has 4 Hosting plans and this totally depends upon your personal needs. This includes Startup, Growth, Scaler, and Custom. The best feature of WP Engine is 60 Day Money Back Guarantee you can try it without any risk. Now I will say that in terms of pricing for these plans WP Engine definitely falls on the higher scale of things. It definitely takes more investment as compared to some other web server hosting out there. The plus point is this is truly an excellent web hosting service building your website is super easy and super convenient.

With all of these conveniences comes a custom control panel. Now if you’ve done web development in the past you may be familiar with cPanel but the WP engine actually uses what’s called the WP Engine User Portal.

  • From: $19.00 / month
  • Traffic allowed: 25,000 visits/month
  • Uptime: 100%
  • Load time: 1.13s
  • Overall: 4 / 5

FlyWheel:

1663628107 434 Top 5 Best Web Hostings For Wordpress

I Flywheel is a managed hosting service. It has great features and let’s go through some of the features, so the very first feature is the dashboard you get when you sign up for this service, as you can see here this is where all your websites are listed. The one thing I like about this is you can go into each and every website here and it has its own sub-features there.

It contains a backup option in which you can see the backups which are happening on a daily basis. You can also do your own backups if you need to. You can invite someone as a collaborator if you are facing any reviews regarding your sites.

There are some drawbacks of flywheel like they only provide hosting so when it comes to domain registration then you need to buy it from some other sites. And the second one is they don’t offer personal email facilities. You can’t get emails connected to your sites. You need to use some external email provider like google.

  • From: $13.00 / month
  • Traffic allowed: 5,000 visits/month
  • Uptime: 100%
  • Load time: 0.62s
  • Overall: 4 / 5

Hostinger:

1663628108 169 Top 5 Best Web Hostings For Wordpress

It’s time to talk about one of the most famous web hosts on the internet. Hostinger is the cheapest hosting on the list. It starts from $1.99 and it gives you overall great storage of 30 GB, one professional mail, and free SSL. you can easily connect to their support team. They are 24/7 available for their users. There are several things like plugin and core update hosting that do it themselves. Hostinger uses LiteSpeed Cache and has it pre-configured to increase the speed of the site. You can also buy a domain along with hosting, for one website. Hostinger offers a 30-day money-back guarantee to their customers if you are not satisfied with their services they will refund the money you pay for purchasing hosting.

They offer a one-click wordpress installation feature, Optimization of the eCommerce website, and auto script installer.

  • From $1.99 / month
  • Traffic allowed: 100 GB of bandwidth
  • Uptime: 99.86%
  • Load time: 1.09s
  • Overall: 3 / 5

Important Terms while choosing the best wordpress hosting

  • Single site vs Multisite: you just need to check how many sites your hosting plan offers you to connect under one hosting.
  • Customer Support: Your wordpress hosting has great customer support so that they help you whenever you need it most of the time. Some customers don’t reply when you need them.
  • Site Migration: You just need to check if the web hosting you are going to purchase provides you site migration feature.
  • Speed. Website speed also plays an important role in choosing the best wordpress hosting.
  • Security: Security is the essential part of any website, if your website is not secure then there is high data leakage and hacking. So go with the hosting which provides you best security.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

Published

on

YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Why We Are Always ‘Clicking to Buy’, According to Psychologists

Published

on

Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

A deeper dive into data, personalization and Copilots

Published

on

A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending