MARKETING
DigitalMarketer Marketer of the Year 2021/2022
Who has been the most influential marketer for you?
These 10 candidates were nominated by the DigitalMarketer Community, a vast network of over 120,000 marketers and agencies that work tirelessly to create and practice the most effective methods in modern marketing.
- Adam Erhart
- Alex Cattoni
- John Moran
- Julia McCoy
- Keenya Kelly
- Lauren Petrullo
- Mandy McEwen
- Maxwell Finn
- Ramon Ray
- Uzair Kharawala
Voting ends September 23, 2022 – Vote Now!
Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. She is the Co-host of the Flight Club Mastermind and the creator of the Copy Posse Launch Pad Coaching Program.
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Uzair runs SF Digital Studios alongwith his wife Farzana. He is one of the very few professionals who is both a Google Partner & YouTube Certified.
His content is regularly featured on portals like SEMRush, Social Media Examiner, DigitalMarketer and he is also a keynote speaker at Traffic & Conversion 2022.
His YouTube channel has over 20,000+ subscribers and is one of the best channels to learn Google Ads.
He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube.
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Julia McCoy – The Content Hacker
Julia McCoy is an entrepreneur, author, and a leading strategist around creating exceptional content and brand presence that lasts online. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. She’s written six books, has impacted over 1M lives through her book Woman Rising, and her story has been featured on Forbes three times. In the 2020s, she’s devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.
Maxwell Finn is a serial entrepreneur and leading authority on TikTok & FB ads. Max has educated 10k+ and run ads for some of the biggest brands in the world.
Max has inspired and personally mentored dozens of startups in the past decade. He is passionate about helping everyday entrepreneurs succeed. Starting in 2018 his Facebook ad courses have generated millions in profit and helped over 10,000 marketers achieve tremendous success by mastering the platform.
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Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital agency. As a renowned speaker, trainer, content creator, and podcaster, Mandy has been named a Top 24 B2B Marketer by LinkedIn and a Top 20 Female Marketer by G2. Mandy and her world-class team increase social selling revenues for enterprise teams using LinkedIn and email.
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Ramon Ray – Zone of Genius
Ramon Ray is an in-demand expert on small business success and founder of SmartHustle.com.
He’s has started four companies and sold two of them and is a four-time author. Ramon’s latest book is “Celebrity CEO”, all about personal branding.
He’s a global keynote speaker, event host and emcee, entrepreneur, and best-selling author.
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Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 2 years Keenya has grown her account to over 489,000 followers and has helped clients reach millions of followers as well. As a partner with the Keenya Kelly brand you will surely reach Keenya’s strong female audience of influencers and entrepreneurs.
John Moran is the Senior Client Strategist of Solutions 8, one of the world’s top ranked Google Ads agencies. Extensive qualifications in all aspects of full-funnel digital marketing including, design, content, paid traffic (PPC), SEO, CRO, KPI tracking, implementation, documentation and user training. Extremely motivated and enthusiastic with outstanding performance and professional growth, based a history of achievements and project success rates.
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Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes.
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Adam Erhart – Adam Erhart Marketing
Adam Erhart helps businesses and service professionals double (or triple) their leads, customers, and sales so they can grow their businesses quickly, predictably, and sustainably.
With over a decade of experience in digital marketing, and a proven track record of ROIs that consistently and greatly exceed industry benchmarks, Adam helps install proven customer-generating digital marketing systems into his clients businesses.
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MARKETING
Drive Conversions and Generate Engagement With Instacart Promotions
Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.
Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.
What are Instacart Promotions?
Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.
“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”
– Ali Miller, VP of Ads Product at Instacart
Source: Instacart
How Do Instacart Promotions Work?
Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.
Instacart shared a recent example of a brand successfully utilizing Promotions…
Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”).
According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”
Source: Instacart
Instacart Promotions Benefits
Deliver Value and Savings to Consumers
With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.
Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.
Tailor Your Campaigns to Specific Objectives
With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives.
Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns.
Access Real-Time Performance Insights
The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.
Hot tip: Make sure your budget matches your discount and objectives.
“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”
– Emily Choate, Senior Specialist, Marketplace Search at Tinuiti
Interested in Instacart Promotions?
With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.
MARKETING
(Re)Introducing your favorite Optimizely products!
It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.
In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.
So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.
You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes.
So, without further ado…
Which names changed?
Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.
|
Used to be… |
Is now (or is still)… |
Meaning… |
|
DXP |
A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. |
|
|
Content Cloud |
A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. |
|
|
Welcome |
An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. |
|
|
DAM |
A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). |
|
|
Content Recs |
AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. |
|
|
B2B Commerce |
A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. |
|
|
Commerce Cloud |
A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. |
|
|
PIM |
A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. |
|
|
Product Recs |
Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. |
|
|
Web |
An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. |
|
|
Full Stack |
A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. |
|
|
Personalization |
Optimizely Personalization |
An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. |
|
Program Management |
Optimizely Program Management |
An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. |
|
ODP |
A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. |
So, why the change?
It boils down to three guiding principles:
- Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency
- Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with
- Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite
As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).
Other questions? We’ve got you covered.
Q: Why have you made these product name changes?
-
- We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.
Q: Do the new product name changes affect the products I own?
-
- No, there is no impact to product functionality or capabilities.
Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?
-
- No, there are no changes to your Customer Success Manager or Account Manager.
Q: Do the new product name changes affect the ownership of the company?
-
- No, ownership of the company has not changed. We have only made changes to the Product Names.
Q: Have any contact details changed that I need to be aware of?
-
- Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | www.optimizely.com
Q: Where can I send any follow up questions I might have?
-
- If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.
MARKETING
Email Marketing Trends 2023: Predictions by the Industry Stalwarts
Every year, we see new trends entering the world of email marketing.
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