MARKETING
Top PPC Advertising Courses Online
Are you unaware of PPC? No. well, don’t worry; you are at the right place to learn about it. PPC, also known as Pay-Per-Click or Cost-Per-Click, is a model of effective Internet marketing that drives huge visitor traffic to websites in hours. The advertiser pays the publisher or website owner a certain fee if someone clicks their ads every time.
If you are interested to learn PPC, there are several courses by various institutes that you can find for various specialized online PPC programs. Here is a list of top five PPC courses available today in the Digital marketing industry for professional users that aids great help on your quest. The content of courses with a specific emphasis on a particular niche element of PPC marketing, as well as expert trainers with a proven industry record, are the main criteria considered in selecting these five courses. You can make an informed decision with this guide in your journey of choosing the next advanced PPC course.
- Simplilearn’s Advanced Pay Per Click (PPC) Certification Training:
Simplilearn is one of the best online certification providers today and one of its most popular courses is the Advanced Pay Per Click (PPC) Certification Training. This PPC training course is suitable for beginners as well as people who want to have advanced knowledge of PPC.
With this course, you can master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics as well. You can choose from self-paced learning and blended learning if you wish to choose this PPC course. The self-paced learning provides you all the material that you would need to learn PPC, while blended learning allows you to have access to the material as well as live online classes.
- Market Motive courses
Market Motive is one of the digital marketing industry’s leading providers in India, offering top-notch cloud-based training and certification courses. Leverage your professional network with two types of online PPC programs – one for three months and another course for six months. The second course is a more expensive choice as it includes professional supervision, real-world tasks, and a thesis. The classes include online video tutorials, exams, and online conferences.
It develops curriculum to train experts on digital marketing and has supported Fortune 500 firms with Web-based certification programs.
This advanced course, led by Brad Geddes, who is the industry idea initiator and an expert trainer, aims at training PPC practitioners in the campaign manager for various search engines. Students will learn more about market trends, competitor campaigns, and research to enhance ROIs and inform business strategies.
Market Motive offers certification to eligible students who complete 85% of course with a score of at least 60% on one simulation test.
- Lynda Course: Google Ads Essential Training
Learners can have a look into this valuable online hub provided with useful information on some of the best online advertising courses. Lynda.com is one of the top online collections of digital marketing courses with a unique user interface and also offers compelling career-advancing classes for beginners.
Advanced Google AdWords 2017 is one such course led by Instructor Adriaan Brits. He also designed a course for marketers with some practical educational training and experience who want to enhance their skills. It is also well suited for the experienced intellectual advertiser who wants to learn more advertising skills.
Lynda’s PPC training course will help you to:
- Get many more visitors to your website
- Gain more exposure for your PPC
- Learn how Google Ads works
- Create a new Ads account
- Ads visibility with keyword research
- Track ad performance with Google analytics
Are you interested to know how to implement Google Ads to assess ROI? Willing to know how to use ad extensions and create fantastic promotional campaigns?
- Search Engine College Pay-Per-Click Starter Course
Search Engine College’s advanced PPC training is a practical course based on Google’s and Bings’ ad networks designed for the results-driven digital advertiser seeking to improve their marketing framework and objectives. This course is one of the best in the market due to its considerable emphasis placed on the design and optimization of landing pages.
There are two versions of the course: one which provides guidance from industry specialist Kalena Jordan and the other, which does not include guidance from a “self-study” version. Only students who take the first version are certified. The class teaches paid marketing with search engine giants and various topics related to PPC management. The course provides a total of 10 downloadable PDF lessons of 97 pages.
- Stikky Media’s Pay-Per-Click Online Certification Course
Pay-per-click (PPC) experts from Stikky media will help you maximize the ROI from search engines and effective PPC campaigns in social media to meet today’s marketing trends.
All technicians support this tutor-supervised PPC course at an economical price to drive quality traffic to the website. Stikky media’s PPC course includes downloadable PDF tutorials totaling 300 pages, 30 online educational quizzes, and 12 months of free classroom exposure.
The online classes help you know how to increase click volume with less spending on campaigns and increase visitors’ volume. Stikky media provides PPC certification to a student who gets qualified with at least 70% on overall tests, quizzes, and key assignments.
Final Words
Have specialized marketing skills, then some of these training modules help you learn new advanced concepts. Are you fresher or beginner to learn any part of digital marketing or manage the marketing staff? Then these courses act as a foundation for your comprehensive understanding of digital marketing.
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
![YouTube Ad Specs, Sizes, and Examples [2024 Update] YouTube Ad Specs, Sizes, and Examples](https://articles.entireweb.com/wp-content/uploads/2024/06/YouTube-Ad-Specs-Sizes-and-Examples.jpg)
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
![Why We Are Always 'Clicking to Buy', According to Psychologists Why We Are Always 'Clicking to Buy', According to Psychologists](https://articles.entireweb.com/wp-content/uploads/2024/05/Why-We-Are-Always-Clicking-to-Buy-According-to-Psychologists.pngkeepProtocol.png)
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
![A deeper dive into data, personalization and Copilots A deeper dive into data, personalization and Copilots](https://articles.entireweb.com/wp-content/uploads/2024/05/A-deeper-dive-into-data-personalization-and-Copilots.jpg)
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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