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What Netflix Got Wrong About Digital Marketing in Emily in Paris, Their New Hit Series

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What Netflix Got Wrong About Digital Marketing in Emily in Paris, Their New Hit Series


The show is absolutely entertaining, but just remember: you’re a marketer in real life, and she plays one on TV. 

Today’s episode is a fun one. Host Mark de Grasse, DigitalMarketer President-turned TV critic analyzes Netflix’s Emily in Paris from the perspective of a real-life marketer. In the show, Emily is a Chicago-based marketing junior executive who gets sent to Paris to work with a luxury marketing firm. She’s there to help the firm relate to Americans. If you’re an aspiring marketer, Mark warns, don’t expect things to work out as quickly and easily as they do for Emily. Which you won’t, since you know the difference between TV and real life, right?

Listen in to hear Mark’s fun take on 5 core marketing basics the show gets wrong.

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IN THIS EPISODE YOU’LL LEARN:

  • Why your business development pitches won’t get adopted overnight 
  • What would really happen if you overstepped the senior marketing team
  • Why your IG following won’t grow exponentially without a strategy
  • Why you can’t count on running into celebrities on the street

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!



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MARKETING

Marketing operations talent is suffering burnout and turnover

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Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.


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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

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AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

See also  10 TikTok Marketing Tips & Best Practices

Read next: More on marketing ops from Darrell Alfonso


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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