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Netflix has named Microsoft as adtech partner for a new ad-supported offering. In April, Netflix teased the move to an ad-supported tier in response to fleeing...
Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the...
Ah, Netflix. What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Sparked by a...
Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to...
The show is absolutely entertaining, but just remember: you’re a marketer in real life, and she plays one on TV. Today’s episode is a fun one....
Opinions expressed by Entrepreneur contributors are their own. It’s no secret that successful companies are the ones with satisfied customers. But while many executives claim to...
At its Ignite conference today, Microsoft announced the launch of Azure Managed Instance for Apache Cassandra, its latest NoSQL database offering and a competitor to Cassandra-centric...
India announced sweeping rules to regulate social media firms, streaming services and digital news outlets on Thursday, posing new challenges for giants such as Facebook, Twitter,...
Stuart Wall Contributor Stu Wall is a technology executive and entrepreneur who founded Signpost, a cloud-based customer communication platform that helps small businesses scale. The coronavirus...
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