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17 San Diego SEO Companies Unlocking the Power of Search



While San Diego may be more commonly known for its beaches and endless sunshine, its influence in the tech realm cannot be understated. Like other California tech hubs, this oceanside city sits in the heart of a talented tech ecosystem and spans a diverse range of sectors. Although San Diego may not yet be on par with cities like San Francisco and New York when it comes to the pace of tech growth, the city is an undeniable hotbed of tech talent. According to The San Diego Union-Tribune, the city’s tech labor pool has grown 10.3 percent since 2017 — a significant increase from 2015 and 2016, when tech talent rose a mere 0.1 percent. And as the city rises the tech ranks, competition for jobs continues to grow stronger. With tech behemoths like Apple and Amazon opening up offices across the city, startups with less funding are faced with the challenge of attracting and keeping top talent, as reported by The Union-Tribune.

With so much competition crowding San Diego’s sunny streets, businesses are scrambling to catch the attention of potential talent. For many of the city’s top marketers, this onslaught of business frenzy has warranted the need for extensive SEO strategy. San Diego is home to countless SEO companies designed to help companies thrive in aggressive markets. These SEO professionals are experts in the art of search optimization, providing services like keyword research, external linking and title tag optimization, all of which help sites improve their ranking capabilities. These 17 San Diego SEO companies are helping businesses maximize their online visibility — one subtle strategy at a time.

San Diego SEO Companies to Know

  • Titan Growth
  • Siege Media
  • Ignite Visibility
  • Radd Interactive
  • Myers Media Group
  • NextLeft
  • Storm Brain
  • Inseev Interactive

Titan Growth

Founded: 2004

What they do: Titan Growth is an internet marketing company that offers extensive SEO and PPC solutions. The company uses its TitanBOT technology to provide SEO strategies tailored to each client’s needs, which entails uncovering data on competition, identifying high-volume keywords, crawling their sites for coding issues and showcasing which opportunities will increase revenue. Titan Growth offers various PPC management services such as demographic and location audits, identifying opportunities to decrease unproductive spend and offering an overview of strategies and techniques to improve clients’ strategies.

Who they work with: Collette, Arcadia Data, Mizuno, Tuscany Pavers, Resort Harbour and Tax Notes.


Founded: 1997

What they do: BusinessOnline is a digital marketing agency that focuses on generating revenue for B2B clients through the use of SEO and other strategies. In an effort to create, capture and nurture prospects, the agency offers SEO, conversion rate optimization, content marketing, retargeting, direct media buys, reports and revenue marketing models, paid search and more. BusinessOnline also helps its clients with audit data storage, security, cleanliness and connectedness of APIs.

Who they work with: Lithium, Honeywell, Serena, Workday, Lincoln Electric and iZotope.

Ignite Visibility

Founded: 2013

What they do: Founded by John Lincoln and Krish Coughran, Ignite Visibility is an online marketing agency that specializes in SEO. Their SEO services encompass local and international SEO, digital PR and link building, e-commerce SEO, keyword analysis and assignment, on-site content SEO, external linking and on-site internal link optimization. Ignite Visibility also provides PPC advertising, web design and development, reporting and analytics, social media marketing, local and international search marketing and more.

Who they work with: Tony Robbins, The Knot Worldwide, National Funding and The General Insurance.

Siege Media

Founded: 2012

What they do: Launched by Ross Hudgens, Siege Media is a marketing agency specializing in SEO-focused content marketing. Working primarily with B2B and SaaS companies, the agency offers a broad range of SEO services such as content pruning, keyword research, internal linking audits, page speed optimization, information architecture analysis, title tag optimization and user experience assessments. Siege Media’s content-specific services include ideation and research, writing and editing, design, promotion and analysis, and improvement.

Who they work with: Postmates, TripAdvisor, Y Combinator, ProFlowers, Intuit, Audible and Shutterfly.

Myers Media Group

Founded: 2007

What they do: Myers Media Group offers SEO solutions designed to help major sites dominate in highly competitive search markets. Utilizing macro SEO strategies, the agency helps its clients optimize large internal link hierarchies, resolve static content issues, ensure pages are thoroughly indexed by Google, overcome the limitations of legacy platforms, and identify and create missing page types. Myers Media Group works with enterprise clients across North America, Europe, Asia, South America and Oceania.

Who they work with: HomeAdvisor, Travelocity, Expedia, Grubhub and Advance Auto Parts.

Radd Interactive

What they do: Radd Interactive is a digital marketing agency that offers a variety of SEO strategies. Specializing in on-page and technical SEO, the agency offers services like keyword research, meta data, brand messaging, internal link distribution checks and algorithm parameter value estimates. Radd Interactive’s paid media strategies encompass Google Ads, Facebook, Instagram and LinkedIn, while their PPC management services include CTR optimization, keyword monitoring, monthly reporting and more.

Who they work with: Hilton Hotels and Resorts, National Geographic, The Cruise Marketplace and DownStream Services.

Storm Brain

Founded: 2001

What they do: Storm Brain is a digital agency that focuses on SEO, brand strategy and web development. The agency offers a variety of SEO services including site audits, keyword research, Google Analytics, link profile analysis, link building and removal, content creation and code overhaul. Storm Brain also provides PPC management, web design and development, social media marketing, graphic design and B2B marketing.

Who they work with: Zillow, Tri-City Medical Center, Bollotta Entertainment and Nu Flow Technologies.


Founded: 2015

What they do: NextLeft is a digital content marketing and SEO agency dedicated to helping its clients increase organic rankings. With a focus on enterprise SEO, the agency provides a diverse range of services such as technical and on-page recommendations, premium link building and keyword research. NextLeft mainly serves enterprise e-commerce, B2B and B2C clients.

Who they work with: Hallmark, Fiskars, eLocal, United Van Lines and Gwynedd Mercy University.

Local Blitz

Founded: 2009

What they do: Local Blitz is an internet marketing agency dedicated to building sales funnels for small and medium-sized companies. The agency’s SEO services encompass local and organic SEO, on-page and off-page SEO, content creation, and international and national SEO. Local Blitz also focuses on marketing areas like Google Adwords management, email marketing, and Facebook and Instagram Ads management.

Who they work with: Precision Metals, Christian Roofing, Fairbanks Pharmacy & Day Spa and Hollywood Connection.

SeaSand Digital

Founded: 2019

What they do: SeaSand Digital is a digital marketing agency committed to helping its clients achieve greater ROI from their SEO, SEM and content marketing efforts. The agency offers a wide range of SEO services such as backlinking strategies, technical SEO, content strategy, keyword research and on-page SEO. SeaSand Digital also assists clients with copywriting, social media analysis, audience strategies and customer behavior.

Who they work with: Startups, e-commerce companies and licensed professionals.

Web Reputation Builders

Founded: 2009

What they do: Web Reputation Builders is a boutique web development, SEO and online reputation management services firm. The firm’s SEO services encompass analysis, content, keywords, tags, and on-site and off-site SEO. In addition to web development and reputation management, Web Reputation Builders helps its clients with AdWords campaign optimization.

Who they work with: Carlson Law Firm, Mitek Systems, All Day Smile and Dean Meredith Architecture.

Inseev Interactive

Founded: 2013

What they do: Founded by Jimmy Page, Inseev Interactive is a digital marketing agency that focuses on SEO strategies. The agency offers a wide range of SEO services such as competitor data, keyword research, content creation, accessibility and indexability, website migrations, link building, local SEO and auditing. Inseev Interactive’s other services include social media advertising and management, conversion rate optimization, PPC management and content marketing.

Who they work with: Rothy’s, TransUnion, GoodLife Home Loans, Layla and CommunityTax.

SiO Digital

Founded: 2015

What they do: SiO Digital is a digital marketing agency that specializes in AI-powered SEO and lead generation. The agency’s SEO services encompass consumer and market research, data-driven competitors analysis, website architecture analysis, content optimization, external backlink analysis and SEO intelligence. SiO Digital also offers B2B sales intelligence, content marketing, web design, B2B inbound marketing and marketing automation.

Who they work with: Cover Glass USA, Natural Waters, Artemiz and Cabrella.


Founded: 2007

What they do: Established by Derek Ashauer, AshWebStudio is a digital marketing agency that offers a variety of SEO services to small businesses. The agency helps clients improve their SEO strategy by building links, researching keywords, developing efficient code and writing effective content. Besides SEO, AshWebStudio specializes in email design and integration, WordPress content management, conversion optimization, custom web design and more.

Who they work with: Reilly Financial Advisors, North County Health Services, SmartCareMD and AvantGen.

SunCity Advising

Founded: 2011

What they do: SunCity Advising is a digital marketing agency that focuses on SEO and PPC management. The agency’s suite of SEO services includes local SEO, internal linking, meta data, schema markup, external backlinks, competitors analysis, and on-page and off-page SEO. SunCity Advising assists its clients with other marketing strategies such as email marketing, social media campaigns, blog writing, newsletter development and WordPress development.

Who they work with: Startups, small businesses and large enterprises.

Ola Moana Marketing

Founded: 2010

What they do: Ola Moana Marketing is an internet marketing company dedicated to creating marketing campaigns for small businesses. The company provides a variety of SEO services including search analytics, title and description tags, keyword research, link structure strategy, meta data and content creation. Ola Moana Marketing also specializes in website design and maintenance, 360 photos and virtual tours, and social media marketing.

Who they work with: Paddle Synergy, The Fit Lab, Old Town Chiropractic and Mai Tai Yacht Charters.

Local Spark Marketing

Founded: 2017

What they do: Local Spark Marketing is a digital marketing agency that works specifically with small and local businesses. The agency offers a variety of SEO services such as detailed analytics, monthly reporting, website optimization, review follow ups, citation building and Google My Business profile optimization. Local Spark Marketing offers other services including managed hosting, reputation management, marketing analytics, and web design and management.

Who they work with: Artware, Integrity Restoration and JM4 Motorsports.

Photos via Shutterstock and social media

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Comparing Credibility of Custom Chatbots & Live Chat



Building Customer Trust: Comparing Credibility of Custom Chatbots & Live Chat

Addressing customer issues quickly is not merely a strategy to distinguish your brand; it’s an imperative for survival in today’s fiercely competitive marketplace.

Customer frustration can lead to customer churn. That’s precisely why organizations employ various support methods to ensure clients receive timely and adequate assistance whenever they require it.

Nevertheless, selecting the most suitable support channel isn’t always straightforward. Support teams often grapple with the choice between live chat and chatbots.

The automation landscape has transformed how businesses engage with customers, elevating chatbots as a widely embraced support solution. As more companies embrace technology to enhance their customer service, the debate over the credibility of chatbots versus live chat support has gained prominence.

However, customizable chatbot continue to offer a broader scope for personalization and creating their own chatbots.

In this article, we will delve into the world of customer support, exploring the advantages and disadvantages of both chatbots and live chat and how they can influence customer trust. By the end, you’ll have a comprehensive understanding of which option may be the best fit for your business.

The Rise of Chatbots

Chatbots have become increasingly prevalent in customer support due to their ability to provide instant responses and cost-effective solutions. These automated systems use artificial intelligence (AI) and natural language processing (NLP) to engage with customers in real-time, making them a valuable resource for businesses looking to streamline their customer service operations.

Advantages of Chatbots

24/7 Availability

One of the most significant advantages of custom chatbots is their round-the-clock availability. They can respond to customer inquiries at any time, ensuring that customers receive support even outside regular business hours.


Custom Chatbots provide consistent responses to frequently asked questions, eliminating the risk of human error or inconsistency in service quality.


Implementing chatbots can reduce operational costs by automating routine inquiries and allowing human agents to focus on more complex issues.


Chatbots can handle multiple customer interactions simultaneously, making them highly scalable as your business grows.

Disadvantages of Chatbots

Limited Understanding

Chatbots may struggle to understand complex or nuanced inquiries, leading to frustration for customers seeking detailed information or support.

Lack of Empathy

Chatbots lack the emotional intelligence and empathy that human agents can provide, making them less suitable for handling sensitive or emotionally charged issues.

Initial Setup Costs

Developing and implementing chatbot technology can be costly, especially for small businesses.

The Role of Live Chat Support

Live chat support, on the other hand, involves real human agents who engage with customers in real-time through text-based conversations. While it may not offer the same level of automation as custom chatbots, live chat support excels in areas where human interaction and empathy are crucial.

Advantages of Live Chat

Human Touch

Live chat support provides a personal touch that chatbots cannot replicate. Human agents can empathize with customers, building a stronger emotional connection.

Complex Issues

For inquiries that require a nuanced understanding or involve complex problem-solving, human agents are better equipped to provide in-depth assistance.

Trust Building

Customers often trust human agents more readily, especially when dealing with sensitive matters or making important decisions.


Human agents can adapt to various customer personalities and communication styles, ensuring a positive experience for diverse customers.

Disadvantages of Live Chat

Limited Availability

Live chat support operates within specified business hours, which may not align with all customer needs, potentially leading to frustration.

Response Time

The speed of response in live chat support can vary depending on agent availability and workload, leading to potential delays in customer assistance.


Maintaining a live chat support team with trained agents can be expensive, especially for smaller businesses strategically.

Building Customer Trust: The Credibility Factor

When it comes to building customer trust, credibility is paramount. Customers want to feel that they are dealing with a reliable and knowledgeable source. Both customziable chatbots and live chat support can contribute to credibility, but their effectiveness varies in different contexts.

Building Trust with Chatbots

Chatbots can build trust in various ways:


Chatbots provide consistent responses, ensuring that customers receive accurate information every time they interact with them.

Quick Responses

Chatbots offer instant responses, which can convey a sense of efficiency and attentiveness.

Data Security

Chatbots can assure customers of their data security through automated privacy policies and compliance statements.

However, custom chatbots may face credibility challenges when dealing with complex issues or highly emotional situations. In such cases, the lack of human empathy and understanding can hinder trust-building efforts.

Building Trust with Live Chat Support

Live chat support, with its human touch, excels at building trust in several ways:


Human agents can show empathy by actively listening to customers’ concerns and providing emotional support.

Tailored Solutions

Live chat agents can tailor solutions to individual customer needs, demonstrating a commitment to solving their problems.


Human agents can adapt to changing customer requirements, ensuring a personalized and satisfying experience.

However, live chat support’s limitations, such as availability and potential response times, can sometimes hinder trust-building efforts, especially when customers require immediate assistance.

Finding the Right Balance

The choice between custom chatbots and live chat support is not always binary. Many businesses find success by integrating both options strategically:

Initial Interaction

Use chatbots for initial inquiries, providing quick responses, and gathering essential information. This frees up human agents to handle more complex cases.

Escalation to Live Chat

Implement a seamless escalation process from custom chatbots to live chat support when customer inquiries require a higher level of expertise or personal interaction.

Continuous Improvement

Regularly analyze customer interactions and feedback to refine your custom chatbot’s responses and improve the overall support experience.


In the quest to build customer trust, both chatbots and live chat support have their roles to play. Customizable Chatbots offer efficiency, consistency, and round-the-clock availability, while live chat support provides the human touch, empathy, and adaptability. The key is to strike the right balance, leveraging the strengths of each to create a credible and trustworthy customer support experience. By understanding the unique advantages and disadvantages of both options, businesses can make informed decisions to enhance customer trust and satisfaction in the digital era.

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The Rise in Retail Media Networks



A shopping cart holding the Amazon logo to represent the rise in retail media network advertising.

As LL Cool J might say, “Don’t call it a comeback. It’s been here for years.”

Paid advertising is alive and growing faster in different forms than any other marketing method.

Magna, a media research firm, and GroupM, a media agency, wrapped the year with their ad industry predictions – expect big growth for digital advertising in 2024, especially with the pending US presidential political season.

But the bigger, more unexpected news comes from the rise in retail media networks – a relative newcomer in the industry.

Watch CMI’s chief strategy advisor Robert Rose explain how these trends could affect marketers or keep reading for his thoughts:

GroupM expects digital advertising revenue in 2023 to conclude with a 5.8% or $889 billion increase – excluding political advertising. Magna believes ad revenue will tick up 5.5% this year and jump 7.2% in 2024. GroupM and Zenith say 2024 will see a more modest 4.8% growth.

Robert says that the feeling of an ad slump and other predictions of advertising’s demise in the modern economy don’t seem to be coming to pass, as paid advertising not only survived 2023 but will thrive in 2024.

What’s a retail media network?

On to the bigger news – the rise of retail media networks. Retail media networks, the smallest segment in these agencies’ and research firms’ evaluation, will be one of the fastest-growing and truly important digital advertising formats in 2024.

GroupM suggests the $119 billion expected to be spent in the networks this year and should grow by a whopping 8.3% in the coming year.  Magna estimates $124 billion in ad revenue from retail media networks this year.

“Think about this for a moment. Retail media is now almost a quarter of the total spent on search advertising outside of China,” Robert points out.

You’re not alone if you aren’t familiar with retail media networks. A familiar vernacular in the B2C world, especially the consumer-packaged goods industry, retail media networks are an advertising segment you should now pay attention to.

Retail media networks are advertising platforms within the retailer’s network. It’s search advertising on retailers’ online stores. So, for example, if you spend money to advertise against product keywords on Amazon, Walmart, or Instacart, you use a retail media network.

But these ad-buying networks also exist on other digital media properties, from mini-sites to videos to content marketing hubs. They also exist on location through interactive kiosks and in-store screens. New formats are rising every day.

Retail media networks make sense. Retailers take advantage of their knowledge of customers, where and why they shop, and present offers and content relevant to their interests. The retailer uses their content as a media company would, knowing their customers trust them to provide valuable information.

Think about these 2 things in 2024

That brings Robert to two things he wants you to consider for 2024 and beyond. The first is a question: Why should you consider retail media networks for your products or services?   

Advertising works because it connects to the idea of a brand. Retail media networks work deep into the buyer’s journey. They use the consumer’s presence in a store (online or brick-and-mortar) to cross-sell merchandise or become the chosen provider.

For example, Robert might advertise his Content Marketing Strategy book on Amazon’s retail network because he knows his customers seek business books. When they search for “content marketing,” his book would appear first.

However, retail media networks also work well because they create a brand halo effect. Robert might buy an ad for his book in The New York Times and The Wall Street Journal because he knows their readers view those media outlets as reputable sources of information. He gains some trust by connecting his book to their media properties.

Smart marketing teams will recognize the power of the halo effect and create brand-level experiences on retail media networks. They will do so not because they seek an immediate customer but because they can connect their brand content experience to a trusted media network like Amazon, Nordstrom, eBay, etc.

The second thing Robert wants you to think about relates to the B2B opportunity. More retail media network opportunities for B2B brands are coming.

You can already buy into content syndication networks such as Netline, Business2Community, and others. But given the astronomical growth, for example, of Amazon’s B2B marketplace ($35 billion in 2023), Robert expects a similar trend of retail media networks to emerge on these types of platforms.   

“If I were Adobe, Microsoft, Salesforce, HubSpot, or any brand with big content platforms, I’d look to monetize them by selling paid sponsorship of content (as advertising or sponsored content) on them,” Robert says.

As you think about creative ways to use your paid advertising spend, consider the retail media networks in 2024.

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Cover image by Joseph Kalinowski/Content Marketing Institute

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AI driving an exponential increase in marketing technology solutions



AI driving an exponential increase in marketing technology solutions

The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that will get the headline, the report contains much more.

Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase. Of those, 1,498 (73%) were AI-based. 

Screenshot 2023 12 05 110428 800x553

“But where did it land?” said Frans Riemersma of Martech Tribe during a joint video conference call with Scott Brinker of ChiefMartec and HubSpot. “And the usual suspect, of course, is content. But the truth is you can build an empire with all the genAI that has been surfacing — and by an empire, I mean, of course, a business.”

Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. U.S. companies were responsible for 61% of these tools — not surprising given that most of the generative AI dynamos, like OpenAI, are based here. Next up was the U.K. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% of all AI martech tools. That’s significantly ahead of fourth place India (3.5%), whose population is 1.4 billion and which has a significant tech industry. 

Dig deeper: 3 ways email marketers should actually use AI

The global development of these tools shows the desire for solutions that natively understand the place they are being used. 

“These regional products in their particular country…they’re fantastic,” said Brinker. “They’re loved, and part of it is because they understand the culture, they’ve got the right thing in the language, the support is in that language.”

Now that we’ve looked at the headline stuff, let’s take a deep dive into the fascinating body of the report.

The report: A deeper dive

Marketing technology “is a study in contradictions,” according to Brinker and Riemersma. 

In the new report they embrace these contradictions, telling readers that, while they support “discipline and fiscal responsibility” in martech management, failure to innovate might mean “missing out on opportunities for competitive advantage.” By all means, edit your stack meticulously to ensure it meets business value use cases — but sure, spend 5-10% of your time playing with “cool” new tools that don’t yet have a use case. That seems like a lot of time.

Similarly, while you mustn’t be “carried away” by new technology hype cycles, you mustn’t ignore them either. You need to make “deliberate choices” in the realm of technological change, but be agile about implementing them. Be excited by martech innovation, in other words, but be sensible about it.

The growing landscape

Consolidation for the martech space is not in sight, Brinker and Riemersma say. Despite many mergers and acquisitions, and a steadily increasing number of bankruptcies and dissolutions, the exponentially increasing launch of new start-ups powers continuing growth.

It should be observed, of course, that this is almost entirely a cloud-based, subscription-based commercial space. To launch a martech start-up doesn’t require manufacturing, storage and distribution capabilities, or necessarily a workforce; it just requires uploading an app to the cloud. That is surely one reason new start-ups appear at such a startling rate. 

Dig deeper: AI ad spending has skyrocketed this year

As the authors admit, “(i)f we measure by revenue and/or install base, the graph of all martech companies is a ‘long tail’ distribution.” What’s more, focus on the 200 or so leading companies in the space and consolidation can certainly be seen.

Long-tail tools are certainly not under-utilized, however. Based on a survey of over 1,000 real-world stacks, the report finds long-tail tools constitute about half of the solutions portfolios — a proportion that has remained fairly consistent since 2017. The authors see long-tail adoption where users perceive feature gaps — or subpar feature performance — in their core solutions.

Composability and aggregation

The other two trends covered in detail in the report are composability and aggregation. In brief, a composable view of a martech stack means seeing it as a collection of features and functions rather than a collection of software products. A composable “architecture” is one where apps, workflows, customer experiences, etc., are developed using features of multiple products to serve a specific use case.

Indeed, some martech vendors are now describing their own offerings as composable, meaning that their proprietary features are designed to be used in tandem with third-party solutions that integrate with them. This is an evolution of the core-suite-plus-app-marketplace framework.

That framework is what Brinker and Riemersma refer to as “vertical aggregation.” “Horizontal aggregation,” they write, is “a newer model” where aggregation of software is seen not around certain business functions (marketing, sales, etc.) but around a layer of the tech stack. An obvious example is the data layer, fed from numerous sources and consumed by a range of applications. They correctly observe that this has been an important trend over the past year.

Build it yourself

Finally, and consistent with Brinker’s long-time advocacy for the citizen developer, the report detects a nascent trend towards teams creating their own software — a trend that will doubtless be accelerated by support from AI.

So far, the apps that are being created internally may be no more than “simple workflows and automations.” But come the day that app development is so democratized that it will be available to a wide range of users, the software will be a “reflection of the way they want their company to operate and the experiences they want to deliver to customers. This will be a powerful dimension for competitive advantage.”

Constantine von Hoffman contributed to this report.

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