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5 Examples of Awesome Mobile Landing Pages

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5 Examples of Awesome Mobile Landing Pages

Mobile landing pages must perform at their absolute best.

Slow loading, clunky design, and poor user experience all drive down search rankings and conversions.

So who’s doing it right — and what can you learn from them to improve your own mobile landing page performance?

In this column, learn how to turn mobile landing pages into sales and lead generation machines.

1. ASPCA Makes It Easy to Convert on Mobile

Creating a mobile web page that is easy for visitors to make a purchase seems like a no-brainer.

Designing a web page that is intuitive for users to navigate to the content they want is also important.

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Many landing pages seem to be able to do one or the other but doing both can be tricky. This is especially true when the landing page is the home page, where it’s extra difficult to optimize for a sale.

The ASPCA home page is a great example of balancing the needs of site visitors while optimizing for conversions.

In the example below, the menu and search bar are tucked at the top of the page. But the donate button is front and center; it’s hard to miss.

The orange background immediately catches your eye and the one-word call to action, donate, is written in all caps.

ASPCA mobile landing page.

The ASPCA mobile home page is a great example of making it super easy for a site visitor to perform a conversion action (donate) while also conveniently providing search and menu navigation.

It’s a perfect blend of serving the visitor and making it easy to check out with a donation.

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Los Angeles, California based PPC expert Kenny Hyder offered this insight:

“It’s always been true, but even more so on mobile: you need to make your offering easy to purchase with as few clicks and forms as possible.

Remove any barrier to your add to cart process that isn’t necessary.

Also, as soon as a user adds to cart, you need to immediately give them the option to check out, and you need to make it even easier to pay.”

Top Factors That Make It Easy to Buy

  • Easy to purchase in the fewest number of clicks and forms.
  • Remove barriers to add to cart.
  • Add to cart should trigger option to check out.
  • Payment process should be easy.

2. Check Out Peacock’s Goal-Focused Landing Page

Back to the home page as a landing page — the best way to improve that scenario, apart from promoting a more appropriate inner page, is to make the home page clearly focus on a goal.

The Peacock TV landing page is a great example of how to handle a home page/landing page. One notable aspect of the Peacock TV landing page is its lack of clutter.

Peacock Mobile Landing Page

The next notable factor is how goal-oriented the page is above the fold.

There are two goals for the Peacock TV home page:

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  • Join Peacock TV as a customer.
  • Log in to the service.

That’s all.

Nothing about multiple plans. Nothing about what shows they offer.

It’s a beautiful example of a goal-focused mobile landing page.

The prominent message on the page is:

“Watch Peacock for Free or Unlock Everything with Peacock Premium. Only $4.99/Month.”

The words used on that page are so concise they could effectively be used as a PPC advertisement.

There’s more that can be said about this home page but for right now, the key insight about that page is that it does not waste words or screen space.

I showed the Peacock.com mobile landing page to Kenny Hyder. He smiled and commented on the efficient use of space and how it doesn’t require scrolling.

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He said:

“That’s an efficient use of real estate. On mobile, users are very familiar with both horizontal and vertical scroll. But scroll fatigue is still a real thing.

Use your mobile screen real estate wisely.”

3. Kayak.com: Easy Tap Targets on Pages That Look Like Apps

Another feature of great mobile landing pages is the ability for consumers to see where they need to tap to get what they want.

Easy tap targets contribute to the success of goal-focused landing pages and they make them easy to buy.

Kayak.com mobile landing page.
Kayak.com Mobile Landing Page

I asked Cindy Krum, founder of the online mobile benchmarking software MobileMoxie, about the Kayak.com landing page.

She agreed that it was ideal:

“Yes, make buttons bigger than your designer wants to. The design should feel more like an app, rather than a website that has been shrunk down to fit.”

That’s a great description of the Kayak.com landing page, which does indeed look like a mobile app and not a shrunken-down desktop site.

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4. Lyft Captures Attention with High Contrast Buttons

Screenshot of high contrast button

A call to action that contrasts with the rest of the page is an oldie but goodie.  Buttons that called attention to themselves were well known by affiliate marketers for helping to drive conversions.

Snarky affiliate marketers in the early 2000s remarked that if you want the monkey to press the buy button, color it a garish yellow and make it as big as you can.

The same effect can be achieved by using buttons that scream for attention just with color choice. The actual color doesn’t matter as much as the contrast.

Read: Ugly Sites Sell

Colors can be categorized as cool and hot. If the page features predominantly cool colors, make the call to action a hot color (and vice versa).

This is important for buttons and encapsulated calls to action. An encapsulated call to action is one within a colored box that contrasts within its surroundings.

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5. Walmart’s Mobile Landing Page Has a Persistent Buy Button

As mentioned earlier, a key to improving conversions is to make it as easy as possible for a consumer to make a purchase.

But that’s not always easy to do on a  mobile ecommerce site.

Many ecommerce sites force users to scroll past product images and dropdowns for making selections, then scroll a little more to find the button for making a purchase.

Not so at Walmart.com.

Walmart has a persistent buy button that stays glued to the bottom of the mobile screen.

Screenshot of Walmart Persistent Buy Button

A consumer can scroll up and down, making selections and viewing product images, and the Add to Cart button remains fixed to the bottom of the mobile screen.

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Consumers don’t need to become frustrated scrolling around on a web page trying to figure out how to buy something. The buy button is always front and center.

This is a great solution for both the consumer and the store.

It’s surprising that more stores don’t do this. Adding a persistent button is simple to do with a minimal amount of CSS work.

Mobile Landing Pages Can Be Conversion Machines

The mobile format at first seems like a limitation — but it’s not.

With the right keys, mobile can open doors to as many or more sales as what can be achieved on a desktop computer.

If there’s a single overarching key takeaway, it’s this — do not make landing pages that resemble scaled-down desktop sites. Create mobile landing pages that behave, resemble, and function more like mobile apps instead.

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More Resources:


Image Credits

Featured image created by author
All screenshots taken by author, April 2021

Searchenginejournal.com

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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NEWS

We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

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1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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