NEWS
Daily Search Forum Recap: April 8, 2020
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Programming Note: Offline Tomorrow Thursday & Friday For Passover 5780
This is a programming note that I will be 100% offline the next two days, Thursday April 9th and Friday April 10th, for the Passover holiday. This year I decided not to schedule any stories or videos. I won’t be back online until late Saturday night and I will catch up on things then.
- Vlog #61: Alexis Sanders On SEO Strategy & SEO Testing
Alexis Sanders is a senior account manager at Merkle and has been doing SEO now from about six-years. She told us how she got into SEO and why she does what she does.
SEO strategy is not just about SEO she said…
- Google Case Studies Series Aim To Show Importance Of Investing In SEO
This morning I woke up to a nice surprise, Google has started a new series on the Google Webmaster Blog for SEO case studies and success stories. The goal, “help with convincing a boss’ boss that investing in SEO or implementing structured data can be good for the business.”
- Google Maps Disables “What’s For Dinner?” Push Notifications
Yesterday I saw a push notification on my iPhone that read “What’s for dinner? Check out places to eat & drink nearby.” I tweeted about it, figured it was an oversight and then Danny Sullivan from Google said the Google Maps team has taken care of it.
- Google: Any Site Can Use SpecialAnnouncement Markup
Danny Sullivan from Google said that any site is able to use the SpecialAnnouncement structured data on their web sites, assuming it is used for COVID-19 or related content. I assumed it was just for official medical and health organizations but I guess I was wrong.
- Google My Business Adds Telemedicine Links For Doctor Offices
Google has added the ability to add a “telehealth info link” to a Google My Business listing, if the listing is a medical/doctor related office. Erica Paige shared a screen shot of this on Twitter.
- Google Search Console Training Video On Removals
A few months ago, Google launched a new feature in Google Search Console named removals. Since it is pretty new, I figured I’d share a video from Daniel Waisberg of Google showing off this feature.
- Google Has An Electric Typewriter
Here is an older photo from Martin Splitt of Google from the Google Zurich office. It shows that Google has an electric typewriter in one of the spaces there. These were cool back in the day.
Other Great Search Forum Threads:
- There’s usually no reason to change URLs for every update made to a page — that seems like unnecessary overhead and just adds room for things to break. For example, Wikipedia pages are updated all the time, John Mueller on Twitter
- Chrome 81 is rolling out now! Shooting from his apartment, @petele has all the details on app icon badging, hit testing for augmented reality, Web NFC’s origin trial, an update on the adjusted Chrome release schedule an, Chrome Developers on Twitter
- I definitely wouldn’t think about it in terms of links. If *people* don’t associate the word with the company, then it would be a bug for search to associate that word with you, John Mueller on Twitter
- I’d just link naturally. There’s generally no need to do anything with rel-nofollow within a site — it’s not like those links are unnatural., John Mueller on Twitter
- Join next week’s Ecommerce Website Office Hours on Monday, April 13 at 11 AM PDT with guest Ben Killmer, Google Shopping Partnerships. We’ll focus the conversation on Google Merchant Center and the Content API. Add the meet, Alan Kent on Twitter
Search Engine Land Stories:
- Google introduces new COVID-19 and Telehealth GMB links for healthcare providers
- Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
- SEO will be a primary focus for marketers during the downturn, says survey
- Live now: SEOs talk COVID-19 search disruption
- The right way to hire an SEO
- Did you know that SEO drives 22% of all website visits?
- Google pushes out Google Ads API v1 sunset date
- A deep dive into the fact check structured data: Who is it right for?
Other Great Search Stories:
Analytics
- Customer Segmentation In Google Analytics, DELVE
- Using Demographics and Interests reports in Google Analytics, Browser Media
Industry & Business
- Google buys Cisco building, widens north San Jose holdings, Mercury News
- China orders Baidu to clean up low-brow content, CNBC
Links & Content Marketing
Local & Maps
- Ability to Respond to Google Reviews Returns to Dashboard, App and API, Local University
- Apple Maps emphasizes food delivery, hospitals, and pharmacies during COVID-19 pandemic, 9to5Mac
- Editing a Closed Google My Business Listing, Online Ownership
Mobile & Voice
SEO
- Google Algorithm Updates | SEO Experts Answer Your Questions, Botify
- Google Webmaster Hangout Notes: March 31st 2020, DeepCrawl
- What’s Google’s Goal? Why It’s Not to Offer Answers, RankRanger
- Google Search Improvements During Coronavirus Pandemic, SEM Rush
- How to optimize your Ecommerce for Google Images and Visual Search, I Love SEO
PPC
- Google Ads Guide: Using RSAs in Your PPC Campaigns, Seer Interactive
- Leveraging Custom Labels in your Shopping Feed, Seer Interactive
- Updates to the AdWords API and Google Ads API, Google Ads Developer Blog
Search Features
Other Search
- The Virus Changed the Way We Internet, New York Times
NEWS
What can ChatGPT do?

ChatGPT is a large language model developed by OpenAI that is trained on a massive amount of text data. It is capable of generating human-like text and has been used in a variety of applications, such as chatbots, language translation, and text summarization.
One of the key features of ChatGPT is its ability to generate text that is similar to human writing. This is achieved through the use of a transformer architecture, which allows the model to understand the context and relationships between words in a sentence. The transformer architecture is a type of neural network that is designed to process sequential data, such as natural language.
Another important aspect of ChatGPT is its ability to generate text that is contextually relevant. This means that the model is able to understand the context of a conversation and generate responses that are appropriate to the conversation. This is accomplished by the use of a technique called “masked language modeling,” which allows the model to predict the next word in a sentence based on the context of the previous words.
One of the most popular applications of ChatGPT is in the creation of chatbots. Chatbots are computer programs that simulate human conversation and can be used in customer service, sales, and other applications. ChatGPT is particularly well-suited for this task because of its ability to generate human-like text and understand context.
Another application of ChatGPT is language translation. By training the model on a large amount of text data in multiple languages, it can be used to translate text from one language to another. The model is able to understand the meaning of the text and generate a translation that is grammatically correct and semantically equivalent.
In addition to chatbots and language translation, ChatGPT can also be used for text summarization. This is the process of taking a large amount of text and condensing it into a shorter, more concise version. ChatGPT is able to understand the main ideas of the text and generate a summary that captures the most important information.
Despite its many capabilities and applications, ChatGPT is not without its limitations. One of the main challenges with using language models like ChatGPT is the risk of generating text that is biased or offensive. This can occur when the model is trained on text data that contains biases or stereotypes. To address this, OpenAI has implemented a number of techniques to reduce bias in the training data and in the model itself.
In conclusion, ChatGPT is a powerful language model that is capable of generating human-like text and understanding context. It has a wide range of applications, including chatbots, language translation, and text summarization. While there are limitations to its use, ongoing research and development is aimed at improving the model’s performance and reducing the risk of bias.
** The above article has been written 100% by ChatGPT. This is an example of what can be done with AI. This was done to show the advanced text that can be written by an automated AI.
NEWS
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Citations
Google Blog Post About Product Reviews Update
Product reviews update and your site
Google’s New Product Reviews Guidelines
Write high quality product reviews
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
[embedded content]
NEWS
Survey says: Amazon, Google more trusted with your personal data than Apple is

MacRumors reveals that more people feel better with their personal data in the hands of Amazon and Google than Apple’s. Companies that the public really doesn’t trust when it comes to their personal data include Facebook, TikTok, and Instagram.
The survey asked over 1,000 internet users in the U.S. how much they trusted certain companies such as Facebook, TikTok, Instagram, WhatsApp, YouTube, Google, Microsoft, Apple, and Amazon to handle their user data and browsing activity responsibly.
Amazon and Google are considered by survey respondents to be more trustworthy than Apple
Those surveyed were asked whether they trusted these firms with their personal data “a great deal,” “a good amount,” “not much,” or “not at all.” Respondents could also answer that they had no opinion about a particular company. 18% of those polled said that they trust Apple “a great deal” which topped the 14% received by Google and Amazon.
Amazon and Google are more trusted than Apple is with consumer’s personal data according to a survey
However, 39% said that they trust Amazon by “a good amount” with Google picking up 34% of the votes in that same category. Only 26% of those answering said that they trust Apple by “a good amount.” The first two responses, “a great deal” and “a good amount,” are considered positive replies for a company. “Not much” and “not at all” are considered negative responses.
By adding up the scores in the positive categories,
Apple tallied a score of 44% (18% said it trusted Apple with its personal data “a great deal” while 26% said it trusted Apple “a good amount”). But that placed the tech giant third after Amazon’s 53% and Google’s 48%. After Apple, Microsoft finished fourth with 43%, YouTube (which is owned by Google) was fifth with 35%, and Facebook was sixth at 20%.
Rounding out the remainder of the nine firms in the survey, Instagram placed seventh with a positive score of 19%, WhatsApp was eighth with a score of 15%, and TikTok was last at 12%.
Looking at the scoring for the two negative responses (“not much,” or “not at all”), Facebook had a combined negative score of 72% making it the least trusted company in the survey. TikTok was next at 63% with Instagram following at 60%. WhatsApp and YouTube were both in the middle of the pact at 53% followed next by Google and Microsoft at 47% and 42% respectively. Apple and Amazon each had the lowest combined negative scores at 40% each.
74% of those surveyed called targeted online ads invasive
The survey also found that a whopping 82% of respondents found targeted online ads annoying and 74% called them invasive. Just 27% found such ads helpful. This response doesn’t exactly track the 62% of iOS users who have used Apple’s App Tracking Transparency feature to opt-out of being tracked while browsing websites and using apps. The tracking allows third-party firms to send users targeted ads online which is something that they cannot do to users who have opted out.
The 38% of iOS users who decided not to opt out of being tracked might have done so because they find it convenient to receive targeted ads about a certain product that they looked up online. But is ATT actually doing anything?
Marketing strategy consultant Eric Seufert said last summer, “Anyone opting out of tracking right now is basically having the same level of data collected as they were before. Apple hasn’t actually deterred the behavior that they have called out as being so reprehensible, so they are kind of complicit in it happening.”
The Financial Times says that iPhone users are being lumped together by certain behaviors instead of unique ID numbers in order to send targeted ads. Facebook chief operating officer Sheryl Sandberg says that the company is working to rebuild its ad infrastructure “using more aggregate or anonymized data.”
Aggregated data is a collection of individual data that is used to create high-level data. Anonymized data is data that removes any information that can be used to identify the people in a group.
When consumers were asked how often do they think that their phones or other tech devices are listening in to them in ways that they didn’t agree to, 72% answered “very often” or “somewhat often.” 28% responded by saying “rarely” or “never.”
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