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Facebook Announces Bulletin – New Monetization Platform for Writers via @sejournal, @martinibuster

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Facebook announced a new service for writers called Bulletin that will help them engage with, grow and monetize their audience. 100% of subscription revenues go to the creators. Bulletin is a standalone website on Bulletin.com.

What is Facebook Bulletin?

Bulletin is a set of tools for writers to use to publish a standalone website, process subscription payments and to leverage Facebook’s social media to further engage with and grow their subscription and reader base.

The service is currently launching in the United States with a select group of writers like Malcolm Gladwell.

More features and tools will roll out during the coming year.

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Screenshot from Official Bulletin.com Web Page

Screenshot from Bulletin.comAccording to Facebook:

Screenshot from Bulletin.com

“Through Bulletin, we want to support these creators, and unify our existing tools with something that could more directly support great writing and audio content — from podcasts to Live Audio Rooms — all in one place.

We respect the work of writers and want to be clear that anyone who partners with us will have complete editorial independence.”

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Facebook Bulletin Tools

The new service features tools that support content creation, monetizing that content and audience and growing the audience.

The features include:

  • Publishing tools
  • Sustainable business models
  • Discovery and distribution
  • Community building features
  • Publishing Tools

Facebook Bulletin provides a CMS that makes it easy for publishers to create a fully customizable standalone website.

Screenshot of Two Facebook Bulletin Pages

Screenshot of Facebook Bulletin pages

Screenshot of Facebook Bulletin pages

Sustainable Business Models

Bulletin offers writers 100% of earned revenue and portability of content and email lists, it will handle collecting subscriptions and includes analytics to help writers understand their audiences.

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That means a writer can choose to move to another platform if they choose and to take their content and subscribers with them.

Facebook described their subscription payment system and offerings:

“Subscription payments will be securely handled by Facebook Pay, allowing subscribers to pay with a credit card, debit card or PayPal account.

Writers are able to offer a range of subscription-based features, including content, commenting abilities and Facebook groups accessible only by subscribers.”

Screenshot of Subscription Popup

Screenshot of subscription popup

Screenshot of subscription popup

Discovery and Distribution

Bulletin will leverage the Facebook ecosystem to help build an audience by making it eligible to be seen in Facebook News. Bulletin will also integrate with Facebook pages.

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Community Building Features

All currently available Facebook features such as groups, Facebook Live and Live Audio Rooms are available to the writers to leverage new monetization and engagement opportunities.

More Features and Tools Coming to Bulletin

Facebook announced that there will be more features becoming available.

“Throughout this year, we’ll roll out new investments, products and services aimed to support more independent writers and experts.

We’re working on more ways for writers to promote their work across other platforms outside of Facebook and to make it easier for them to collaborate with other creators.”

Facebook Bulletin continues with other Facebook tools that support creators. Rather than rely on third party content outside of Facebook, Facebook is creating an ecosystem that generates content that is native and exclusive to Facebook.

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Malcolm Gladwell’s Bulletin is called, Oh, MG.

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He explains that Bulletin will give him the opportunity to express himself in a less formal manner and to engage directly with this readers.

He wrote:

“For some time, now, I’ve been looking for a place to be a little more, well, Malcolmy. Digress. Hold forth. Rant. Expand on some things that I’ve been thinking about, or writing about, or that I’m airing on my podcast…

And also, to answer your questions.

So that’s why I’m here, on Facebook, with Oh, MG. Think of it as the direct download from my brain to yours.”

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Facebook Bulletin continues Facebook’s trend of evolving itself toward becoming a source for discovering unique content.

Citations

Official Facebook announcement
Introducing Bulletin, A Platform for Independent Writers

Malcolm Gladwell’s Announcement
Why Am I Starting a Newsletter?

Bulletin Home Page
Bulletin.com

Searchenginejournal.com

FACEBOOK

5 Effective Ways to Run Facebook Ads A/B Tests

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Testing-and-Scaling-Facebook-Ads

Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

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3) Use of spreadsheets is important to stay organized. 

These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

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Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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