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Facebook’s Workplace, now with 5M paying users, adds drop-in video Rooms and more

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One of the biggest technology takeaways of the last couple of months has been that organizations need confident, wide-ranging digital strategies to stay afloat, and Facebook — in its wider bid to build products to serve businesses — is taking note. In the same week that the social network doubled down on business tools for small and medium enterprises with Shops, it is also sharpening its focus on larger enterprises and how they might use its platform.

Today, Facebook announced a number of new products coming to Workplace, its enterprise-focused chat and video platform, including Workplace versions of Rooms (its Houseparty video drop-in clone), Work Groups (a feature it launched on Facebook itself last October to create informal Groups for co-workers), more tools to make video conversations more interactive and enhanced tools for its Portal video hardware.

Alongside all that, Facebook also announced the general availability of Oculus for Business, an enterprise-focused version of its virtual reality headset and platform that plays on how spatial computing is starting to get adopted in a business setting, particularly in training and collaboration projects. It said that there are now more than 400 independent software vendors contributing products to the effort.

The new products are coming at a time when Facebook is focusing how its platform can be a natural tool for consumers who are already using it, to migrate to use it more for work purposes too.

This is something that Mark Zuckerberg has also been teasing out, with his own announcements and discussion today about moving more of Facebook’s staff to remote work. “This is all about a feeling of presence,” he said during his Live video, aimed at staff but broadcast publicly. “As we use these tools for work as well and eat our own dog food, we’ll advance the technology.”

Facebook is also responding to what is going on in the wider working world. Video conferencing and other communications services for remote teams are booming, a direct result of people having to work from home to fall in line with current COVID-19 social distancing measures.

That shift has led to a huge surge of usage and interest in communications tools like Zoom, Teams and Skype (from Microsoft) and Hangouts and Meet (Google’s video offerings).

Facebook itself has been no stranger to that trend: Workplace now has 5 million paying users (and millions more using it for free) — up by 2 million to the end of March. (For some, but not direct, comparison, Slack says it has 12 million daily users and more than 119,000 paying customers, which include many more individual users; Microsoft’s Teams most recent numbers from March are 44 million daily users, but it doesn’t break out which of those are paying.)

Interestingly, that number doesn’t include April or the first part of May, arguably the peak of measures for people to shelter in place in countries outside of Asia (where many put in measures earlier).

“We will see the impact of COVID-19 a few weeks from now,” Julien Codorniou, VP for Workplace, said in an interview. He added that he doesn’t think that the softened economy, and subsequent layoffs for some large employers, will have had an impact on growth, despite Facebook’s customer list including big players from the hospitality and retail sectors (Walmart, Virgin Atlantic and Booking.com are among its many customers in those sectors).

“Usage has stayed the same,” he said. “They know they will have to go back to work at some point and they have to keep their [employee] community engaged. Workplace became mission-critical overnight.”

The new features getting launched today are interesting in part because they are not necessarily so much about expanding the Workplace ecosystem with more links to outside apps — that was one strategy that Workplace has chased in previous iterations to keep up with Slack and enhance its toolset — as it is about enhancing the Facebook-native set of features that it would like people to use. It might speak to Facebook accepting that its strongest play is to accentuate its social features rather than try to position itself as an all-in-one productivity platform (which might come naturally as a result; or might not).

Work Groups — basically smaller groups you could create on Facebook to chat directly to your colleagues outside of your wider circle of friends — was an odd one to launch outside of Workplace, but Codorniou said it was very intentional: the idea was to give a wider set of Facebook users a taste of how they might use Facebook in a work context, and to hopefully drive more usage of Facebook as a result.

The fact that the Rooms feature is now coming to Workplace itself will be one way to entice more of those users — there are now 20 million (yes, that’s right: the power of Facebook scale) — to migrate their usage to Workplace to take up other tools on offer there. For those on Workplace already, it’s another way to boost engagement on the platform.

Rooms are also an import from the consumer side of the business. Rooms was Facebook’s informal attempt to bring in a bit of the spontaneity of other apps like Houseparty (which is a part of Epic Games), but tapping into the social graph that you already have on Facebook. It’s a relatively new feature, only getting launched at the end of April, so it’s interesting to see it making such a quick appearance on Workplace. (Live took significantly longer to get imported.)

The key element of Rooms that will stand out for Workplace users is that those who are on Workplace already can use it to create links that others can use to drop in, even if they’re not a part of the user’s Workplace group or on Facebook itself. Like Zoom or the others, essentially it’s a URL link that will let anyone with a camera, a microphone, a browser and a connection link in.

The tools that Facebook is adding to enhance how Workplace users are able to work with video, meanwhile, will also potentially improve engagement on the platform, but also more simply, give it needed parity with the other tools that have proven popular — necessary if Facebook hopes to get more traction with its native tools, even as it continues to offer integrations with the likes of Zoom.

Live Producer lets the host of a video live event start polls, share their screens and see “health” metrics to gauge responses to what they are saying. Q&A follows the same idea, a Slide-like system to queue, triage and select questions without the questions being necessarily visible to everyone watching. Lastly, the addition of captions will be especially welcome in international teams when you might not always be speaking to people fluent in whatever language you’re using. It’s starting first with live captions in English, Spanish, Portuguese, French, Italian and German.

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How much do we shape-shift across social media?

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How much do we shape-shift across social media?

Like the spaces we frequent in the physical world, each social app serves a different, fairly obvious purpose. If LinkedIn is a job fair of some sort, Instagram is a playground, or a party — both of which can be simultaneously bright, loud, and exhausting. The distinctions between these platforms are very much known.

But these are places we go to everyday, and in each, we shift. We flick through a handful apps everyday, the more prominent ones arguably being TikTok, Twitter, WhatsApp, Facebook, Instagram, and LinkedIn. On some, our tone may be nonchalant; on another, indignant. These are emotions expressed daily, sometimes concurrently, with different interfaces displaying alternative views, moods, even personas.

How much do we actually do shape-shift across social media? Turns out, a lot.

Samara Madhvani, who owns a boutique social media consultancy(Opens in a new window), says that what she shares on TikTok is vastly different from her posts on Instagram.

“Most of my friends don’t use [TikTok], so I feel like I can post more freely without being judged,” she tells Mashable. “It’s a great space to experiment with different kinds of content, that I would probably never share on Instagram.”

Similarly, brand management and development specialist MaryKate tells Mashable that she shows her “full authentic self” solely on Snapchat.

“Snapchat is for [my] innermost thoughts,” she says. Meanwhile, she uses Instagram to post “photos of things, travel and the occasional selfie”. TikTok is for more niche interests, where she posts “drone footage or animal footage”. Twitter is a point of conflict, where she feels more filtered.

“I feel like each social media platform is a different part of me,” she says.

At their core, these apps are intending for users to be on display, in whatever curated form they desire. Apps like BeReal have attempted to offer a different side to social media, with the premise that users can be their most authentic selves. Yet, it’s another platform that is, in reality, asking something of the user: who are you in this moment? What do you and to show?


“When you look at our behaviour on social media as a whole, our personality on a platform depends on how we perceive its usage.”

– Ria Chopra

Ria Chopra(Opens in a new window), a writer and journalist, says that she is guarded about her personal life and selective when it comes to posting across all platforms.

“The sides of my personality I choose to show differ from platform to platform,” she says. “When you look at our behaviour on social media as a whole, our personality on a platform depends on how we perceive its usage. LinkedIn is perceived by me to be a professional space, so I’m professional there. Instagram is for personal connections, so I’m more likely to put up birthday posts there, while Twitter is more stream-of-consciousness, simply because of that’s the kind of stuff I see there and believe it’s for.”

Being human means having to change, situationally and socially, on the daily. This isn’t news to any adult. Who you are at work may be a far cry from who you are at home. What you show to your closest friends can be deviation from who are you with your siblings. For Black people and people of color, code switching is even more habitual(Opens in a new window), particularly in the workplace where bias based on factors like speech(Opens in a new window) has long had a negative impact. These ever-so-subtle shifts that take place are near instinctive for most. But when this applies to the internet, too, identity can be in constant flux.

For many users, this is a natural aspect to having more than one social media account. It’s almost a given: an exercise in construction and curation(Opens in a new window), for numerous reasons.

Being a woman or a marginalized person on social media comes with its own set of complications, for instance. These are ones that can largely hinder what a person chooses to share and speak about on public platforms. Seyi Akiwowo(Opens in a new window), author of How to Stay Safe Online(Opens in a new window), addressed this extensively in her guidebook to the internet. “The idea that online platforms are neutral is a fairy tale. It’s not a few bad apples ruining the experience for the rest of us. The very DNA of these platforms is in conflict with the best interests of a large number of their users,” Akiwowo writes. “Women and girls across the globe are walking on eggshells because of the fear of online abuse.”

Research by Plan International in 2017(Opens in a new window), which Akiwowo cites, found that 43 percent of girls aged 11 to 18 admitted to holding back their opinions on social media for fear of being criticized. Self-censorship, while admittedly an issue for all on social apps, is heightened when it comes to young girls who are doing so for their own safety online.

“Women can post on almost any topic — animal rights, climate change, healthcare — and abuse usually follows,” writes Akiwowo.

Then there are the lesser but significant factors everyone faces – like who your followers are and whether your account is private. These will also play a natural role in choosing how to behave on a certain platform. This is perhaps what led to the surge of “finstas” — which now seem near extinct — a few years ago. These “fake” Instagram accounts allowed for privacy and exclusivity, but are now a dated concept, shadowed by integrated features like Instagram’s Close Friends and Twitter Circle. The demand for these also alludes to the greater desire to post and interact in different ways, even in the space of a singular app.

Madhvani believes that total, complete authenticity is a far reach on any platform. “Even a comment or a like on someone else’s content will leave a digital footprint,” she says. “Today, everything that people post is somewhat curated. At the end of the day, you’re posting and sharing for a purpose whether it’s to look a certain way or to get more followers or even sell a product.”

Alex Quicho, head of futures at trends agency Canvas8(Opens in a new window), suggests there is a positive side to the transformations we undergo on apps, saying that social media can play a role in “trying out different facets of one’s persona”.

“Today’s crop of users are less concerned about projecting a stable image or personal brand,” says Quicho. “We’re seeing many Gen Zers adopt an exploratory attitude to how they appear on social platforms: seeing these false personas as creative and constructive.”

In this vein, having different sorts of social media can provide paths to traverse identity and to explore different interests. The possible trouble is not in utilizing these purpose-driven platforms. Instead, there is potential for burnout in these spaces(Opens in a new window), which is already a dangling possibility(Opens in a new window) for anyone who uses social media.

Chopra says that she is increasingly “cross-posting” across platforms, in an endeavor to integrate content and show her comprehensive self.

“It’s unconscious, but maybe that’s my bid to be more ‘me’ everywhere. So I’ve posted my tweets on LinkedIn, my Instagram posts on Twitter, if I want to. And it’s paying off — I feel more authentic knowing that I’m reflecting a more holistic sense of my personality everywhere,” she explains.

Let’s face it: authenticity and social media are hardly interconnected. Some social media users are increasingly pursuing this concept, seeking to be themselves on platforms designed to allow the opposite. But living in the digital age — with an influx of apps at our disposal — means having to have more than one public face: a near constant metamorphosis.



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This Facebook Page Shares 116 Memes That Might Teach You Something (New Pics)

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This Facebook Page Shares 116 Memes That Might Teach You Something (New Pics)

What was your experience like in school? Were you straight-A student, or were you more focused on upholding your reputation as class clown than finishing your homework on time? Regardless of how much you remember from the good (or bad) old days in the classroom, it’s likely that there weren’t many memes involved in the curriculum. If there were, I’m jealous! And if there weren’t, don’t worry. We’ve got you covered with your daily dose of educational memes down below!

We’ve gathered some of the best posts from Educational Memes on Instagram to remind you all that learning and laughing don’t have to be mutually exclusive. So, pandas, enjoy these pics that might take you back to the days of packed lunches, recess and raising your hand when you had a question, and   be sure to upvote the ones that make you feel particularly intelligent.

Keep reading to also find a conversation with the creator of this hilarious account, Yashdeep Kanhai, and then if you’re interested in finding even more memes dedicated to living, laughing and learning, you can find Bored Panda’s previous article featuring Educational Memes right here!

More info: Instagram | Facebook


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Soros-Funded Fake News Operation Pushes Facebook to Reinstate Trump Ban

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Soros-Funded Fake News Operation Pushes Facebook to Reinstate Trump Ban

Courier Newsroom also has ties to progressive megadonor Laurene Powell Jobs

George Soros / Getty Images

A progressive billionaire-funded network of Democratic propaganda sites masquerading as legitimate news websites is leading the push to keep former president Donald Trump off Facebook and Twitter.

Courier Newsroom, which bills itself as the “largest left-leaning news network in the country,” organized a petition this week to pressure Facebook’s Mark Zuckerberg and Twitter’s Elon Musk to keep Trump off their platforms. Facebook said Thursday it would reinstate Trump “in the coming weeks.” Twitter reinstated Trump in November, but the former president has not posted on the site. Both sites banned him in January 2021, under pressure from Democratic lawmakers and liberal advocacy groups.

“We cannot allow him to rejoin these platforms and spread more hateful, inaccurate information. Sign the petition now to keep Trump off of Facebook and Twitter,” Courier’s petition says. Blue Amp Action, a Democratic consulting firm, circulated the petition in an email to Courier supporters. The consulting firm has worked for a number of Democratic campaigns. President Joe Biden’s presidential campaign paid Blue Amp Action around $230,000 for media production services in 2020.

Maintaining a ban on Trump could help Democrats in 2024 by depriving the early GOP favorite of access to two of the country’s biggest media platforms. And that aligns with the political goals of Courier Newsroom’s biggest backers.

Laurene Powell Jobs, who inherited $20 billion from her late husband, Apple founder Steve Jobs, was a major funder of ACRONYM, the digital media company behind Courier Newsroom, the Washington Free Beacon reported. While the exact nature of Powell Jobs’s ties to ACRONYM and Courier Newsroom are unclear, she is not the only progressive megadonor propping up the group.

In October 2021, the progressive billionaire George Soros and LinkedIn cofounder Reid Hoffman formed an organization called Good Information, Inc. The group acquired Courier Newsroom, which operates websites designed to look like legitimate local news publications. Soros, the Democratic party’s biggest donor, gave $1.2 million to Courier Newsroom through his Open Society Foundations in 2021 to support the group’s “non-partisan journalism.”

While Courier Newsroom aims to root out political disinformation online, Hoffman has funded multiple projects that used disinformation to help elect Democrats. In 2017, he funded a project in which tech firms created fake social media personas in order to suppress Republican voter turnout in Alabama’s 2017 special Senate election.

Other Soros-funded advocacy groups have pressured Facebook to maintain its ban on Trump.

Media Matters for America, which received $500,000 in Soros cash in 2021, partnered with Accountable Tech to form the “Keep Trump Off Facebook” campaign. MoveOn.org, one of the largest progressive groups in the country, has purchased ads on Facebook to circulate a petition to keep Trump off the platform. Soros donated $450,000 to MoveOn in 2021.

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