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Google: Improving 3rd Party Metrics Won’t Boost Rankings via @sejournal, @martinibuster

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In a Google podcast, Search off the Record, Googlers discussing spam digressed to discuss third party metrics and their impact on Google search rankings. They observed that improving the scores of third party metrics did not result in an improvement in search rankings and suggested expanding to a wider range of factors.

This part of the discussion involved Senior Webmaster Trends Analyst for Google, John Mueller and Duy Nguyen of Google’s Search Quality Team which focuses on catching spammy sites.

Third Party Domain Authority Metrics

Many tool and data companies provide metrics that help publishers compare their websites to other websites with a convenient metric that assigns a proprietary “authority” or “ranking” score to websites.

Some of these metrics use links and traffic (among other factors) to calculate an authority or ranking score.

The purpose of these metrics is to help publishers and SEOs do competitive analysis.

There are many publishers however who use these metrics as proof of site quality and will seek links from other sites with high 3rd party authority scores in order to improve their own authority scores.

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What Google makes clear is that they’ve never seen a correlation between improving those third party metrics and a positive impact in search rankings.

Third Party Metrics and Search Rankings

Google’s John Mueller began this section of the podcast by remarking that many publishers focus on factors that have zero impact on search rankings.

[00:24:35] John Mueller:

“I think it’s also, like you said, one of those things where you don’t even know if it will actually help your site.

And potentially, it’ll just harm your site and then you’re just digging a bigger hole for yourself rather than working on something positive for your website to improve things for the long run.”

[00:24:56] Duy Nguyen:

“Yeah, an example of that that we observed was web masters or else spammers tend to focus on improving one or two particular metrics that are external, that we absolutely do not use.

They, for some reason, think that if they put on a lot of time and money in improving such scores, it would perform really well on Google Search. I’ve never seen a case where that actually work well.

And I find it pretty sad… because if all that time and money were spent on building up the websites with better user experience, more functionality, writing better quality content, producing high quality images, they’d probably do a lot better on Search and obviously a lot more sustainable for the site, itself.”

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[00:25:43] John Mueller:

“Yeah. Okay, one area where I see where people, I don’t know, use that almost in a reasonable way is when it comes to monetizing their site, where they just want some externally visible metric to go to some advertising and say like, “Look, my site is actually pretty reasonably placed and if you spend some money with me, then I can get your message out to a broader audience.”

But it feels like… sometimes I see people in the forums just saying like, “I want to improve this metric.”

They don’t really want to focus on the site overall. They’re just like, “I just want to change this number from 7 to 25.

And I’m like, “Why?” It’s doesn’t change much.”

Don’t Focus on Just One Factor

Duy Nguyen next discusses the futility of focusing on one thing (like a third party metric) at the expense of focusing on the hundreds of actual ranking factors that have an impact on search performance.

Duy explains the benefits of focusing on a wide range of performance metrics.

Duy Nguyen: [00:26:33]

“Yeah, I love data, myself. I think the more data you have, the better you would be at your role, whatever that may be. As a site owner or an online marketer, I think it’s really great to have a bunch of metrics that you monitor and measure and try to improve as long as you don’t focus on one thing.

As a site owner, I used to look at bounce rate and time spent on pages all the time, for example, to know which content that are really hitting it off with my audience so I can
improve more.

Or for some reason I find that nobody really discover our Contact or Support pages. Why is that? Do we have a problem there?

If people need to contact us, maybe we should just put it somewhere else, rewrite better content.

So yeah, as long as you don’t focus on one single thing because we have hundreds and hundreds of ranking signals. Focusing on one thing doesn’t mean you will improve it across
the board and would rank your site better.”

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Search Rankings Depends on Hundreds of Signals

In order to improve search rankings it’s important to focus on a wide range of relevance and popularity signals.

Some publishers might focus on links but their content might lack authoritativeness.

Other publisher might focus on authoritative content but neglect to make the web pages user friendly.

Another publisher might do nearly everything right but neglect to adequately promote each article in order to encourage links.

Publishers might focus on building links but neglect to build an audience, relationships with readers, or relationships with influencers.

Sites that rank well for a limited time then bounce around between the first and second page of the search results sometimes are sites that are neglecting a certain part of site promotion, user experience, content quality or content relevance.

Sites that seem to be locked into the first position as if they owned it tend to be sites that address all aspects related to user experience, signals of popularity and topical focus.

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Tackling Web Spam, Search Quality, and More!

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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