NEWS

Google Offers 5 Content Creation Tips for Success via @sejournal, @martinibuster

Published

3 years ago

July 8, 2021

Google’s blog published tips on how to create content that drives success. The article consisted of anecdotes from successful bloggers and YouTube creators.

None of the tips have anything to do with SEO, which makes the article of more interest because online marketing success is more than just SEO.

How to Publish Successful Content

The article highlighted the actual experience of four successful content creators.

Advice from people with actual experience is so much better than opinions offered by people who are repeating what they read from reading blogs.

The advice is categorized into five topics:

Block time on your calendar
Play to your strengths
Create in batches
Reduce, Rework and Repurpose your content
Prioritize value over quality

Set Aside Time to Create

Most successful writers will acknowledge that setting aside a specific time to write on a daily basis is a key to success. Waiting around for inspiration to strike is not a viable path to content creation.

Continue Reading Below

A successful content creation strategy is one in which you force yourself to sit down and start creating.

The legendary musical artist Nick Cave recently commented on the value of treating the act of content creation as a job and not as a spiritual communication with inspiration.

In his popular newsletter called The Red Hand Files Nick Cave observed:

“I also have an affinity with artists who treat their craft as a job and are not dependent on the vagaries of inspiration — because I am one of them.

Like most people with a job, we just go to work. It never occurs to us not to work, there is never a moment when we don’t work because ‘we are not feeling it’ or ‘the vibes aren’t right’.

We just do our hours…”

Google cited musician and lifestyle blogger Rigel Gemini who suggested setting aside one day out of the week for producing content, emphasizing how choosing a topic that interests you will help the content write itself.

Continue Reading Below

Google published this observation:

“Rigel Gemini recommends producing content on a weekly basis for at least one channel and keeping it fun.

“If content becomes a chore or becomes too much work, you will start to dread it. So just figure out something that you can write about or photograph or talk about every week and dive in…”

That’s good advice. Focus on content topics you may feel enthusiastic about and set aside time to focus on creating that content.

Play to Your Strengths

The next advice comes from faith and fashion blogger, Mata Leiataua. She encourages content creators to understand what their style is.

Everyone has a style, their own style, even when that style is a persona.

Some creative artists are shy or quiet in person but loud and brash in their writing or performance. That’s their style that they find comfortable working in, that works for them.

Mata Leiataua comments:

“…no one feels inspired to create content 24/7… is your content in the moment or stylized? Do you prioritize your aesthetic or copywriting?”

Create in Batches

This is an interesting bit of advice, which is to sit down and create and keep creating as much as you can. Then take the results and schedule them for publication.

Beauty blogger Tiffany Williams advises:

“Creating in real time can be a lot, so creating a ton of content ahead of time helps.

That way you always have something new to post…”

Reduce, Rework and Repurpose your Content

This next bit of advice is about spreading your content around to multiple channels.

A podcaster can turn their content into a blog post and a YouTube video.

A YouTube creator can repurpose their video content and turn it into an article.

YouTube and podcast creator Kevin Espiritu observes that audiences seek content based on the context of their moment.

Some may prefer a podcast while commuting. Others may prefer to read content while at lunch.

Publishing to multiple channels allows a creator to build a wider audience that is consuming content in different moments.

Continue Reading Below

Kevin commented:

“The same person, on different platforms, is in a different state of mind and requires different presentation of the same content.”

Prioritize Value Over Quality

A common stumbling block for content creation strategies is focusing on quality.

What often happens is that each article becomes a monumental undertaking centered comprehensiveness, equating wordiness with quality.

Writing a Top 500 article as a way to outrank a publisher who is ranking well with a Top 50 article is a naive approach to content creation.

When writing content it is always best to focus providing value.

Lifestyle blogger Rigel Gemini advises:

“Focus on the value you offer your readers. People will read a post that has an eye-catching image, but more importantly, people will return to your knowledge and expertise.”

Success With Content

The common SEO strategy is build a list of keywords with the most traffic then create content based on that.

However there’s more to content creation than SEO Keywords. An alternate approach is to provide content that is meaningful to readers.

Continue Reading Below

People tend to return to sites that offer the pleasure of discovery, of reading content that is meaningful to them.

Content can be related to current events, it can be funny, it can bust myths and it can help readers be a better version of themselves. That is the kind of content that keeps readers coming back for more.

Leonard Cohen observed in an interview that creation is about understanding ones engagement with the world, making something from it and then finding confidence and dignity (i.e. self-respect) in that act of creation.

While there’s a place for keyword-based content, there’s also an important role for content that is meaningful to you and to someone else.

Leonard Cohen said:

“I’m always in a relationship with one thing or another. …you just try to uncover the thing, you just try to make it good.

Once you get into it, it doesn’t have any borders, it doesn’t have any limits. It’s just what you’re doing.

You just keep uncovering your own heart until you can find something in which you can locate your self-respect.

It’s just self-respect that you’re looking for in your work.”

Continue Reading Below

Citations

Read Google’s article:
How to Keep Content Coming

Read the Nick Cave Article:
What’s It Like to Write a Song?

Watch Leonard Cohen at the 10 minute mark:

[embedded content]

Searchenginejournal.com

NEWS

OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models

Published

1 month ago

August 21, 2024

Max

OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models

OpenAI has today announced the release of fine-tuning capabilities for its flagship GPT-4 large language model, marking a significant milestone in the AI landscape. This new functionality empowers developers to create tailored versions of GPT-4 to suit specialized use cases, enhancing the model’s utility across various industries.

Fine-tuning has long been a desired feature for developers who require more control over AI behavior, and with this update, OpenAI delivers on that demand. The ability to fine-tune GPT-4 allows businesses and developers to refine the model’s responses to better align with specific requirements, whether for customer service, content generation, technical support, or other unique applications.

Why Fine-Tuning Matters

GPT-4 is a very flexible model that can handle many different tasks. However, some businesses and developers need more specialized AI that matches their specific language, style, and needs. Fine-tuning helps with this by letting them adjust GPT-4 using custom data. For example, companies can train a fine-tuned model to keep a consistent brand tone or focus on industry-specific language.

Fine-tuning also offers improvements in areas like response accuracy and context comprehension. For use cases where nuanced understanding or specialized knowledge is crucial, this can be a game-changer. Models can be taught to better grasp intricate details, improving their effectiveness in sectors such as legal analysis, medical advice, or technical writing.

Key Features of GPT-4 Fine-Tuning

The fine-tuning process leverages OpenAI’s established tools, but now it is optimized for GPT-4’s advanced architecture. Notable features include:

Enhanced Customization: Developers can precisely influence the model’s behavior and knowledge base.
Consistency in Output: Fine-tuned models can be made to maintain consistent formatting, tone, or responses, essential for professional applications.
Higher Efficiency: Compared to training models from scratch, fine-tuning GPT-4 allows organizations to deploy sophisticated AI with reduced time and computational cost.

Additionally, OpenAI has emphasized ease of use with this feature. The fine-tuning workflow is designed to be accessible even to teams with limited AI experience, reducing barriers to customization. For more advanced users, OpenAI provides granular control options to achieve highly specialized outputs.

Implications for the Future

The launch of fine-tuning capabilities for GPT-4 signals a broader shift toward more user-centric AI development. As businesses increasingly adopt AI, the demand for models that can cater to specific business needs, without compromising on performance, will continue to grow. OpenAI’s move positions GPT-4 as a flexible and adaptable tool that can be refined to deliver optimal value in any given scenario.

By offering fine-tuning, OpenAI not only enhances GPT-4’s appeal but also reinforces the model’s role as a leading AI solution across diverse sectors. From startups seeking to automate niche tasks to large enterprises looking to scale intelligent systems, GPT-4’s fine-tuning capability provides a powerful resource for driving innovation.

OpenAI announced that fine-tuning GPT-4o will cost $25 for every million tokens used during training. After the model is set up, it will cost $3.75 per million input tokens and $15 per million output tokens. To help developers get started, OpenAI is offering 1 million free training tokens per day for GPT-4o and 2 million free tokens per day for GPT-4o mini until September 23. This makes it easier for developers to try out the fine-tuning service.

As AI continues to evolve, OpenAI’s focus on customization and adaptability with GPT-4 represents a critical step in making advanced AI accessible, scalable, and more aligned with real-world applications. This new capability is expected to accelerate the adoption of AI across industries, creating a new wave of AI-driven solutions tailored to specific challenges and opportunities.

GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

Published

3 months ago

June 30, 2024

Entireweb News Bot

This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

Link Cards: Google is testing link cards at the top of AI-generated overviews.
Health Overviews: There are more AI-generated health overviews showing up in search results.
Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

Credit Card Widget: Google is testing a new widget for credit card information in search results.
Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

Published

6 months ago

March 20, 2024

Max

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.