Google rolls out Discovery Ads globally

Google this week announced that since April, Discovery Ads are available to all advertisers globally. Discovery Ads are bought by advertisers on Google Ads. The Discovery Ads appear on YouTube, Discover, and Gmail.

Google launched Discovery Ads in May, last year. Discovery Ads are native ads that contain an headline, a description, images, business name, logos, a landing page, and a call-to-action. Advertisers can also create Discovery Ads in the format of multi-image carousel ads.

Discovery is a campaign type in Google Ads, and can have the goal of Sales, Leads, Website Traffic, or No goal.