In an announcement, the company states:
“This app brings search to the activities you’re already doing on your Xbox, such as if you’re browsing videos or photos with a group of friends and want to view them on a big screen, or are stuck in a game and want to quickly look up hints without leaving the console.”
Bing web search has previously been available on Xbox One in a limited capacity.
Since 2014, Bing has been the default search provider for the console’s built-in search functionality. Similar to how Bing is integrated into other Microsoft products like the Windows operating system and Edge browser.
In other words – Bing is on Xbox but it more or less runs in the background.
The launch of a dedicated app expands on existing capabilities and brings more Bing features to Xbox.
First, users can access Bing through an interface akin to what you’d expect from a desktop browser.
For example, with access to data on in-game progress, Xbox owners can use the Bing app to quickly pull up information relevant to where they’re at in a game.
Another way the Bing app takes advantage of Xbox software is with images of the day and image search results.
Users can take any image they see in the Bing app and set it as their console background.
In addition to specific gaming features, the Bing app also brings a full search results experience to the Xbox console.
With that full experience comes Microsoft Rewards, formerly “Bing Rewards,” which lets users earn points for each search they perform.
Points can be collected and redeemed for things like gift cards or donations to charitable causes.
Lastly, the whole experience is optimized specifically for Xbox hardware.
“… we built all of the above features as native search experiences that is truly optimized for the console.
It’s easy to use the app using your controller or media remote, and to search using your voice if you prefer. No need to try and use your controller as a mouse cursor!“
Alternatively, you can download it remotely here.
According to the download page, the app will be compatible with the Xbox Series X when it launches in November.
Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.