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Pinterest Adds a New ‘Shopping’ Tab to Search Results

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Pinterest is expanding its shopping capabilities with upgrades to existing features and new shopping tabs throughout the platform.

Pinterest is introducing new ways to shop from pins, on pin boards, and in search results.

Here’s more about all the new features announced today.

New Pinterest Shopping Features

Shop From Boards

Users can now find a ‘Shop’ tab on their own boards.

Pinterest Adds a New ‘Shopping’ Tab to Search Results

Pinterest Adds a New ‘Shopping’ Tab to Search Results

For example, users can visit their fashion board, click on the Shop tab, and browse through a selection of products featured in the board.

“Just as if a shopping list has been created for their boards,” Pinterest says.

This feature is compatible with fashion and home decor products.

Pinterest notes that it will display in-stock products only.

Shop From Search Results

A new ‘Shop’ tab will appear in Pinterest’s search results.

This will make it easy for users to shop in-stock products when searching for generic terms like spring outfits”, “office decor,” or “kitchen remodel”.

Users who are looking for something more specific will have the option to filter search results by brand.

Another new filter has been added that will let users sort search results by price.

Shop From Pins

Pinterest’s visual search feature has been upgrading with shopping capabilities.

Visual search lets users look for products by uploading an image or taking a picture.

Pinterest will the do its best to return pins with that product in it.

Now, when conducting a visual search, users will see a new option to “shop similar.”

Clicking on this option will show related in-stock products for fashion and home decor items.

Shopping From Anywhere on Pinterest

With these enhancements Pinterest is defining itself as the social network for shopping – a place where users can buy just about product they see on the screen.

That’s something Pinterest is keeping users aware of at every turn.

There’s now a subtle call-to-action inviting users to shop on nearly every screen they’re likely to look at.

Whether that’s the search results, their own pin boards, or within shoppable pins throughout the network.

That’s not only more convenient for users, many of whom come to Pinterest with shopping intent, it’s beneficial for retailers.

Businesses of all sizes have the potential to benefit from these updates, as 97% of top searches on Pinterest are unbranded.

Pinterest’s data shows that users primarily search for generic terms and not specific brands.

As the company puts it, it’s “leveling the playing field for businesses of all sizes to be discovered.”

Trending Shopping Searches on Pinterest

These updates come at a time when many people are at home and spending more time on their devices.

Pinterest notes that searches for shopping inspiration and supporting small businesses are on the rise lately.

Within the last two weeks, searches for “help small businesses” are up three times compared to the prior two weeks.

Many people are looking for ways to setup their new work-from-home spaces and makeshift offices.

Searches for “home office setup” are up by 70%.

Employers are looking for ways to reward their employees and show appreciation during these times.

There’s been a 4x increase in searches for “employee gift” over the past two weeks.

Searches for “care package ideas” have doubled.

Other Pinterest Shopping Statistics

The number of shoppable product pins on Pinterest are up 2.5x since last year, which drove 2.3x more traffic to retailers.

The number of users engaging with shopping on Pinterest is up 44% over last year.

On average, Pinterest users spend 1.6x more than people who don’t use Pinterest.

Over 80% of Pinterest users have purchased something shown in pins from brands.

Users are 3x more likely to visit a retailer’s site after discovering them on Pinterest compared to other social networks.

Pinterest Adds a New ‘Shopping’ Tab to Search Results

Source: Pinterest Newsroom

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Email Marketing Trends 2023: Predictions by the Industry Stalwarts

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Email Marketing Trends 2023: Predictions by the Industry Stalwarts


Every year, we see new trends entering the world of email marketing.

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5 Simple Things You Can Do To Improve the Content Experience for Readers

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5 Simple Things You Can Do To Improve the Content Experience for Readers

Who doesn’t like to have a good experience consuming content?

I know I do. And isn’t that what we – as both a consumer of content and a marketer of content – all want?

What if you create such a good experience that your audience doesn’t even realize it’s an “experience?” Here’s a helpful mish-mash of easy-to-do things to make that possible.

1. Write with an inclusive heart

There’s nothing worse than being in a conversation with someone who constantly talks about themselves. Check your text to see how often you write the words – I, me, we, and us. Now, count how often the word “you” is used. If the first-person uses are disproportionate to the second-person uses, edit to delete many first-person references and add more “you” to the text.

You want to let your audience know they are included in the conversation. I like this tip shared in Take Binary Bias Out of Your Content Conversations by Content Marketing World speaker Ruth Carter: Go through your text and replace exclusionary terms such as he/him and she/her with they/them pronouns.

Go through your text and replace exclusionary terms such as he/him and she/her with they/them pronouns, says @rbcarter via @Brandlovellc @CMIContent. #WritingTips Click To Tweet

2. Make your content shine brighter with an AI assist

Content published online should look different than the research papers and essays you wrote in school. While you should adhere to grammar rules and follow a style guide as best as possible, you also should prioritize readability. That requires scannable and easily digestible text – headings, bulleted text, short sentences, brief paragraphs, etc.

Use a text-polishing aid such as Hemingway Editor (free and paid versions) to cut the dead weight from your writing. Here’s how its color-coded review system works and the improvements to make:

  • Yellow – lengthy, complex sentences, and common errors
    • Fix: Shorten or split sentences.
  • Red – dense and complicated text
    • Fix: Remove hurdles and keep your readers on a simpler path.
  • Pink – lengthy words that could be shortened
    • Fix: Scroll the mouse over the problematic word to identify potential substitutes.
  • Blue – adverbs and weakening phrases
    • Fix: Delete them or find a better way to convey the thought.
  • Green – passive voice
    • Fix: Rewrite for active voice.

Grammarly’s paid version works well, too. The premium version includes an AI-powered writing assistant, readability reports, a plagiarism checker, citation suggestions, and more than 400 additional grammar checks.

In the image below, Grammarly suggests a way to rephrase the sentence from:

“It is not good enough any longer to simply produce content “like a media company would”.

To:

“It is no longer good enough to produce content “as a media company would”.

Much cleaner, right?

3. Ask questions

See what I did with the intro (and here)? I posed questions to try to engage with you. When someone asks a question – even in writing – the person hearing (or reading) it is likely to pause for a split second to consider their answer. The reader’s role changes from a passive participant to an active one. Using this technique also can encourage your readers to interact with the author, maybe in the form of an answer in the comments.

4. Include links

Many content marketers include internal and external links in their text for their SEO value. But you also should add links to help your readers. Consider including links to help a reader who wants to learn more about the topic. You can do this in a couple of ways:

  • You can link the descriptive text in the article to content relevant to those words (as I did in this bullet point)
  • You can list the headlines of related articles as a standalone feature (see the gray box labeled Handpicked Related Content at the end of this article).

Add links to guide readers to more information on a topic – not just for SEO purposes says @Brandlovellc via @CMIContent. #WritingTips Click To Tweet

You also can include on-page links or bookmarks in the beginning (a table of contents, of sorts) in longer pieces to help the reader more quickly access the content they seek to help you learn more about a topic. This helps the reader and keeps visitors on your website longer.

5. Don’t forget the ‘invisible’ text

Alt text is often an afterthought – if you think about it all. Yet, it’s essential to have a great content experience for people who use text-to-speech readers. Though it doesn’t take too much time, I find that customizing the image description content instead of relying on the default technology works better for audience understanding.

First, ask if a listener would miss something if they didn’t have the image explained. If they wouldn’t, the image is decorative and probably doesn’t need alt text. You publish it for aesthetic reasons, such as to break up a text-heavy page. Or it may repeat information already appearing in the text (like I did in the Hemingway and Grammarly examples above).

If the listener would miss out if the image weren’t explained well, it is informative and requires alt text. General guidelines indicate up to 125 characters (including spaces) work best for alt text. That’s a short sentence or two to convey the image’s message. Don’t forget to include punctuation.

General guidelines indicate up to 125 characters (including spaces) work best for alt text, says @Brandlovellc via @CMIContent. Click To Tweet

For both decorative and informative images, include the photo credits, permissions, and copyright information, in the caption section.

For example, if I were writing an article about Best Dogs for Families, I would include an image of a mini Bernedoodle as an example because they make great family pets. Let’s use this image of my adorable puppy, Henri, and I’ll show you both a good and bad example of alt text.

An almost useless alt-text version: “An image showing a dog.”

Author’s tri-colored (brown, white, black, grey wavy hair), merle mini Bernedoodle, Henri, lying on green grass.

It wastes valuable characters with the phrase “an image showing.”

Use the available characters for a more descriptive alt text: “Author’s tri-colored (brown, white, black, grey wavy hair), merle mini Bernedoodle, Henri, lying on green grass.”

It’s more descriptive, and I only used 112 characters, including spaces.

Want to learn more? Alexa Heinrich, an award-winning social media strategist, has a helpful article on writing effective image descriptions called The Art of Alt Text. @A11yAwareness on Twitter is also a great resource for accessibility tips.

Improve your content and better the experience

Do any of these suggestions feel too hard to execute? I hope not. They don’t need a bigger budget to execute. They don’t need a lengthy approval process to implement. And they don’t demand much more time in production.

They just need you to remember to execute them the next time you write (and the time after that, and the time after that, and the … well, you get the idea.)

If you have an easy-to-implement tip to improve the content experience, please leave it in the comments. I may include it in a future update.

All tools mentioned in the article are identified by the author. If you have a tool to suggest, please feel free to add it in the comments.

If you have an idea for an original article you’d like to share with the CMI audience, you could get it published on the site. First, read our blogging guidelines and write or adjust your draft accordingly. Then submit the post for consideration following the process outlined in the guidelines.

In appreciation for guest contributors’ work, we’re offering free registration to one paid event or free enrollment in Content Marketing University to anyone who gets two new posts accepted and published on the CMI site in 2023.

HANDPICKED RELATED CONTENT:

Cover image by Joseph Kalinowski/Content Marketing Institute



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The Ultimate Guide to Product Marketing in 2023

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The Ultimate Guide to Product Marketing in 2023

Product marketing is essential, even if you only sell one or two products at your organization.

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