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The SMX Report agenda is live!

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Main Image - The SMX Report agenda is live

If your New Year’s resolutions include earning more organic traffic, executing stronger PPC campaigns, and generating greater profits, you can’t afford to miss the actionable tactics at SMX Report — online February 23.

At just $99, your All Access pass packs a ton of value, including an all-new training experience covering everything you need to know about search marketing analytics.

Here’s how it works:

  • Crafted by the Search Engine Land experts, the agenda features two dedicated “learning journeys”: SEO and PPC.
  • Each journey is made of four segments, with each one building on the previous. Think of them less as sessions and more like progressions. This guided educational experience ensures you develop a comprehensive understanding of search analytics.
  • At SMX Report, you’ll explore the latest advancements and approaches to search marketing analytics and walk away loaded with actionable tactics to immediately maximize analytics strategies.

The SEO learning journey addresses specific platforms including Google Search Console, Bing Webmaster Tools, Google Data Studio, and Core Web Vitals reports. Training topics include:

  • Assessment, setup, and configuration scenarios with common analytics toolsets
  • Common reporting problems and tactical analysis of what they mean
  • How to fix these issues, from technical SEO to on-page, content-focused problems
  • Earning more SERP clicks through structured data and rich results
  • Measuring the success of your initiatives, including setting and demonstrating KPIs
  • The future of search analytics, featuring new capabilities tied to Google Analytics 4

The PPC learning journey focuses on Google Analytics (specifically GA4), Google Ads, and Microsoft Ads. Training topics include:

  • Assessing reporting needs for your organization at different levels
  • Understanding what’s available in today’s data and measurement
  • Reporting in an automated and increasingly cookieless world (and mitigating data loss)
  • Google Ads and Microsoft Ads dashboards, keywords, budget pacing, and more
  • Making data-driven decisions based on accurate reporting
  • Expert-level nuances of working within third-party tools, including competitive analysis

See the agenda here!

For the optimal training experience, select one journey to watch live from start to finish. The entire program will be available on-demand immediately, so you can catch up with anything you missed and rewatch everything for maximum learning.

Attending all segments of a learning journey unlocks a personalized Certificate of Completion, perfect for demonstrating your commitment to continued training. (Attend ALL sessions to earn two certificates — one for SEO, one for PPC.)

But wait! There’s more…

  • The event kicks off with an opening keynote from our new Director of Search Content, Carolyn Lyden, on Why We’re All Getting Search Reporting Wrong In 2021.
  • Each journey wraps up with Overtime, live Q&A where you can ask speakers specific questions.
  • The event concludes with SEO and PPC community meetups where you can ask speakers more questions and engage in a productive conversation about shared marketing challenges.
  • You’ll also have the opportunity to attend tactical presentations with cutting-edge solution providers.

Still not enough? Add a two-day, post-conference workshop to your itinerary for maximum value:

These interactive, in-depth training opportunities take place February 24-25 for just $149 each. Bundle with your All Access pass to unlock extra savings!

For the last 14 years, over 70,000 marketers have trusted Search Marketing Expo to deliver reliable, proven, actionable tactics to achieve search marketing success. Now, it’s your turn.

Register now! 


Author:
Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech Conference.

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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