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Top 6 Reasons Why You Can’t Miss Hero Conf Austin 2020

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top 6 reasons why you cant miss hero conf austin 2020

Year after year, Hero Conf proves to be an unforgettable event – 98% of our attendees say they would attend again. We see a lot of the same faces each year as companies have come to rely on Hero Conf to progress their paid media knowledge. Plus, it’s just a great time. Come for the content and stay for the fun!

Here are the top reasons that you shouldn’t miss this year’s event:

Facebook is Hosting a Masterclass & Leading a Keynote

Exclusive to Hero Conf, Facebook Blueprint is teaming up with the best in the biz (ahem, us) to unveil never-before-heard content in three classroom-style presentations. You’ll hear first-hand how to better utilize & trust Facebook’s measurability, how to get creative with Facebook story ads, and how to apply liquidity to your own accounts, a new concept they are layering onto machine learning and automation.

Facebook will wrap our paid media event with an all-star keynote on the main stage discussing the future of Facebook. From privacy to politics to policy, hear where Facebook is going in years to come.

As an agency, we are a trusted Facebook Marketing Partner and rely on their support for continuous improvement on our clients’ accounts. Talk to our reps, ask questions, and get ahead of your competition with this exclusive access to Facebook’s team.

Austin is Awesome

Most of us know Austin as a tech hub full of creation and collaboration, Silicon Valley 2.0. However, there’s much more to Austin than the plethora of tech companies.

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Are you a foodie? Good. Because Austin is known for amazing food and great craft brews. There is no shortage of sensational restaurants near the Hero Conf venue. And once you’re done gathering all of your PPC knowledge during the day you can turn to live music at night to let loose. There is live music every night in Austin.

Some other things to look forward to are Austin’s laid back and friendly people, the art scene, the great weather, and the beautiful outdoors.

As for Hero Conf, we’re incorporating as much of Austin as we can in two days through 10 unique networking opportunities. Enjoy events at unique locations, with specialty foods from local restaurants. Get to know PPC Heroes from across the globe, while enjoying a world-class experience.

Hero Conf is All-PPC, All the Time

Join 700 paid media professionals who can relate to the challenges and successes you face in PPC every day.

Our attendees are mostly individuals who spend their days in the PPC weeds. Allow us to bring you into a world where every person in attendance understands your paid ad pains, where conversion on social channels is a typical lunch discussion, and terms like SQR and ETA aren’t a foreign language.

Hero Conf has a focused agenda. A schedule filled with entirely PPC content- both technical and strategic- you will absolutely get your money’s worth.

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Hero Conf Changes Every Year – But the Quality of Sessions is Always High

Hero Conf is different every year, covering the always-evolving topics across a multitude of PPC sectors. Plus, we change up the session formats to keep things even more interesting. Keynotes have included panels, fireside chats, non-PPCers, and debates between experts.

What doesn’t change is the caliber of content. Our breakout sessions are always high-quality and relevant. We have a tough speaker selection – pitches are reviewed by experts AND an external committee before choosing. These sessions can’t be bought, all speakers have to pitch.

We Have Created New Workshops

Speaking of changing it up, to further our efforts in educating our peers, this year we have added 3 additional workshops. Last year we offered Excel and Agency Growth, and this year have added Paid Social, Analytics, and CRO.

Our workshop spaces are limited to keep a low attendee-to-leader ratio. This allows us to dive deep into niche problem areas and give 1:1 attention.

We Care About Our Fellow Humans

Diversity & Inclusion

We aspire to be a more diverse and inclusive conference with every Hero Conf we host. Our goal is to cultivate inclusion for underrepresented groups by providing a free ticket opportunity to those of different backgrounds, experiences, and viewpoints. We have a responsibility to influence positive change, and that includes creating a conference that allows all marketers the equal opportunity to reach their full potential.

Gender Gap

We have been making strides to close the gender gap within our speaker lineup, which ultimately influences our attendee gender ratio.

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HeroConf diversity gender charts

HeroConf diversity gender charts

Charity & Sustainability

Tired of conference swag? We’ll make a donation in your name instead. This year we are partnering with Girls Who Code to provide the opportunity to cash in your Swag Bucks for a charitable donation in lieu of conference collectibles.

Girls Who Code is on a mission to close the gender gap in technology and to change the image of what a programmer looks like and does – and that’s a cause we can stand behind.

Register for Hero Conf before 2/1 to save $200

Hero Conf is organized by Hanapin Marketing, the experts in PPC and the creators of PPC Hero.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

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That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

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It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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