NEWS

Twitter Super Follows: New Way to Monetize Followers via @sejournal, @martinibuster

Published

3 years ago

September 2, 2021

Twitter introduced a new program that allows Twitter creators to monetize their followers with a monthly subscription. The new way for creators to earn revenue on Twitter is called Super Follows.

The program is currently in testing mode and is temporarily open only to United States creators.

Twitter users in the United States and Canada can subscribe and become super followers but this will change over the coming weeks as it rolls out worldwide.

Eligibility to participate as a creator is currently limited to United States creators.

The program is currently limited to users on the Apple iOS Twitter app but that will change at some point in the future. Once that changes users and creators on Android and on the Twitter.com site itself will be able to interact together as well.

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What is Twitter Super Follows?

Super Follows enables approved Twitter creators to charge a subscription to followers who will be able to view exclusive bonus content.

The content shared with Super Follows subscribers is private and only viewable by the subscribers.

Twitter users who purchase a subscription, known as Super Followers, will receive a public badge that is highlighted under their name whenever they interact with the creator who they are paying a subscription to.

That gives the creator an opportunity to pay more attention to subscribers if they wish.

What Can Be Shared in Private with Super Followers?

Right now the Super Follows allows creators to share private tweets that include polls, links, conversation threads and voice tweets.

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Twitter states they will roll out other features in the future:

“Currently, people who offer a Super Follows subscription can share Tweets to their Super Followers. As we roll out further, we hope to include Spaces, newsletters and other Twitter features as potential bonus content.”

Screenshot of a Twitter Super Follow Post

Twitter Super Follow Post

How Much Will Creators Earn from Twitter?

Subscription rates on the system are: $2.99, $4.99 and $9.99 a month.

Creators receive 97% of revenue after in-app purchases fees are deducted up to $50,000 of lifetime earning. After $50,000 they are eligible to earn up to 80% after the in-app purchases fees.

Apple currently charges 30% of in-app purchases.

Twitter published a payment fees breakdown of a fictional Super Follower who hasn’t yet met their $50k threshold.

This is the “demonstration purposes” only example:

“$4.99 – Super Follows subscription cost
$1.50 – Apple’s in-app purchase fee (currently, 30% of subscription cost under Apple’s terms, subject to change by Apple)
$0.10 – Twitter’s minimum share
$3.39 – Creator is eligible to take home up to this amount”

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Screenshot of Twitter Creators Subscription Set-up Page

Who is Eligible for Super Follows Program?

The Super Follows program is currently limited at this time to United States creators.

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Users must meet guidelines in order to participate.

Here is a partial list of guidelines:

Must be 18 years old
Must have 10,000 active followers
Have posted 25 tweets in the previous month
Active for at least 3 months
Have a complete Twitter profile, with a header image
Must have a verified email address
Account must be secured (two-factor authentication)

The program is prohibited to individuals who’ve violated Twitter’s user agreements or ad policies, have to be a person and not a state affiliated account and other various guidelines related to applicable local laws, and prohibitions on illegal activities or content that violates Twitter’s content guidelines.

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