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Twitter Super Follows: New Way to Monetize Followers via @sejournal, @martinibuster

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Twitter introduced a new program that allows Twitter creators to monetize their followers with a monthly subscription. The new way for creators to earn revenue on Twitter is called Super Follows.

The program is currently in testing mode and is temporarily open only to United States creators.

Twitter users in the United States and Canada can subscribe and become super followers but this will change over the coming weeks as it rolls out worldwide.

Eligibility to participate as a creator is currently limited to United States creators.

The program is currently limited to users on the Apple iOS Twitter app but that will change at some point in the future. Once that changes users and creators on Android and on the Twitter.com site itself will be able to interact together as well.

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What is Twitter Super Follows?

Super Follows enables approved Twitter creators to charge a subscription to followers who will be able to view exclusive bonus content.

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The content shared with Super Follows subscribers is private and only viewable by the subscribers.

Twitter users who purchase a subscription, known as Super Followers, will receive a public badge that is highlighted under their name whenever they interact with the creator who they are paying a subscription to.

That gives the creator an opportunity to pay more attention to subscribers if they wish.

What Can Be Shared in Private with Super Followers?

Right now the Super Follows allows creators to share private tweets that include polls, links, conversation threads and voice tweets.

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Twitter states they will roll out other features in the future:

“Currently, people who offer a Super Follows subscription can share Tweets to their Super Followers. As we roll out further, we hope to include Spaces, newsletters and other Twitter features as potential bonus content.”

Screenshot of a Twitter Super Follow Post

Twitter Super Follow Post

Twitter Super Follow Post

How Much Will Creators Earn from Twitter?

Subscription rates on the system are: $2.99, $4.99 and $9.99 a month.

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Creators receive 97% of revenue after in-app purchases fees are deducted up to $50,000 of lifetime earning. After $50,000 they are eligible to earn up to 80% after the in-app purchases fees.

Apple currently charges 30% of in-app purchases.

Twitter published a payment fees breakdown of a fictional Super Follower who hasn’t yet met their $50k threshold.

This is the “demonstration purposes” only example:

“$4.99 – Super Follows subscription cost

$1.50 – Apple’s in-app purchase fee (currently, 30% of subscription cost under Apple’s terms, subject to change by Apple)

$0.10 – Twitter’s minimum share

$3.39 – Creator is eligible to take home up to this amount”

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Screenshot of Twitter Creators Subscription Set-up Page

Screenshot of Twitter Super Follow set up page

Screenshot of Twitter Super Follow set up page

Who is Eligible for Super Follows Program?

The Super Follows program is currently limited at this time to United States creators.

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Users must meet guidelines in order to participate.

Here is a partial list of guidelines:

  • Must be 18 years old
  • Must have 10,000 active followers
  • Have posted 25 tweets in the previous month
  • Active for at least 3 months
  • Have a complete Twitter profile, with a header image
  • Must have a verified email address
  • Account must be secured (two-factor authentication)

The program is prohibited to individuals who’ve violated Twitter’s user agreements or ad policies, have to be a person and not a state affiliated account and other various guidelines related to applicable local laws, and prohibitions on illegal activities or content that violates Twitter’s content guidelines.

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How to Apply to the Super Follower Program?

Right now the Super Follower program is in testing mode and are limiting the amount of users who are approved.

One can sign up right now. Those not selected at this time will be put on a wait list.

Signing up is easy. Simply open the Twitter app and navigate to the Main Menu > Monetization > Super Follows.

Citations

Read the official announcement
Introducing $uper Follows

Read the Super Follows FAQ
About Super Follows Creators

Read an overview of Super Follows
Be the first to try Ticketed Spaces and Super Follows

Super Follows Creator Terms

Read a Super Follows overview
Super Follows

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Read the Super Follow policies
Super Follows Policy

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

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