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Twitter Tips: Most Effective Ways to Create Polls

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Twitter is back with more examples of good copy versus bad copy when writing tweets, this time with examples related to publishing polls.

Twitter’s Global Creative Lead Joe Wadlington hosts what has now become a monthly video series full of Twitter tips.

Here’s his advice on Twitter polls in the latest installment of Good Copy, Bad Copy.

Twitter Polls – Engaging & Useful

Polls on Twitter can be a valuable source of market research data, but only if they’re utilized strategically.

When it comes to writing copy for polls, marketers have to find a balance between being engaging while also gathering usable information.

Good copywriting comes into play when writing the body of the tweet and also when crafting the poll options.

As explained later on in the examples, it’s easy to make the mistake of writing engaging copy that doesn’t actually produce any useful data.

In that case – it doesn’t really matter how many people engage with the poll if it does not generate anything your company can benefit from in the long run.

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Bad Copy for Twitter Polls

Here’s the example provided of bad copy for Twitter polls:

“We’re completely out of ideas! Tell us what to put on our blog next.”

  • Blog posts
  • Videos
  • How-tos
  • Cat videos

There are a number of things wrong with this copy, not the least of which is the negative note it starts out on.

After demanding the audience for responses, it goes on to lead them toward a series of skewed answers.

Blog posts and videos are content formats, while how-tos is a topic that could be either a blog post or a video.

Cat videos is a funny and engaging answer, but it’s engaging to a fault.

Chances are most people will choose cat videos, and you may end up with a bunch of responses on the poll, but you won’t be able to use any of that data.

So that’s the bad copy. Here’s the good copy version.

Good Copy for Twitter Polls

The revised version with good copy reads:

“We want to hear from you! What type of content do you want to see on our blog?“

  • Product how-tos
  • Twitter trends
  • Marketing best practices

Right from the start, this poll begins by soliciting feedback from the audience in a positive way.

“We want to hear from you” shows that you care about what your audience has to say.

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Especially when compared with “We’re completely out of ideas!”

The poll then leads users toward choosing from a selection of topics, rather than a mixture of topics and formats.

This is good copy, and in the end it will provide the business with information it can use to improve its blog.

See the full Good Copy, Bad Copy video below.

Transcript:

Twitter is where you go to ask your audience what they want, and polls are a great way to do this. But this is bad copy.

“We’re completely out of ideas! Tell us what to put on our blog next.”

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And then each of the answers included in this poll are a little skewed.

Blog posts and videos are a format, whereas how-tos are a topic. And cat videos – well that’s a funny joke answer but everyone’s going to vote cat videos and you won’t learn anything from this poll. This is bad copy.

The good copy version: “We want to hear from you! What type of content do you want to see on our blog?”

Asking questions always stimulates engagement, and each of these answers are something that the poll results can tell you and that you’ll learn from.

Product how-tos, Twitter trends, marketing best practices – this is going to help your team along the way.

It’s good copy.

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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