Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data.
When it comes to engaging and converting B2B buyers, video is an essential tool in your marketing arsenal. Fully 95% of B2B buyers say video plays...
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer,...
Google Local listings has a feature that shows what else is in that venue, it is called “at this place.” This reminds me of Google showing...
As a creative person, you don’t want to be stuck doing the same routine tasks day after day at work. And you shouldn’t. There are plenty...
With more than 1 billion active users in 2022, the phenomenon that is TikTok has captured the attention of marketers and brands. Since its start in...
Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make...
Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles more than 200 of the...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads,...