Looking to improve your video ad performance? The team from Customer Acquisition have put together a new overview of which video advertising specs perform best across...
Insurance holds importance for everybody as it deals directly with the safety of our lives and assets. Big data analytics is an innovation that helps companies...
I am not sure if this photo is new but supposedly it is from Gurugram, India – the Google office there. There is a rooftop shrubbery...
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google...
Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to...
Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that...
Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what...
Google’s John Mueller was asked if going from 5 to 10 links in your site’s main navigation menu to about 150 links in that navigation menu...