SEARCHENGINES
Google Says Expanding Your Navigation Menu Does Not Impact Google Discover Traffic

Google’s John Mueller was asked if going from 5 to 10 links in your site’s main navigation menu to about 150 links in that navigation menu would result or possibly impact your Google Discover traffic. John unequivocally said no, any Google Discover traffic drop would be unrelated to your site navigation change there.
In general, John explained again that you should not depend on Google Discover traffic and that Discover traffic can come and go without warning. Heck, most SEOs are not confident with SEO advice for Discover specifically.
John said on Twitter the navigation menu changes are “unrelated” to the Google Discover traffic changes. He then referenced the Google Discover help document that says “Given the serendipitous nature of Discover, traffic from Discover is less predictable or dependable when compared to Search, and is considered supplemental to your Search traffic.” Note, Google updated that document with that phrase in June 2020.
Here is the full thread, so you can read the full context:
One day, I decide to add ~150 new links to my site-wide nav. Then, I also decide to place the site-wide nav at the top of every subfolder door page and article across the site (above respective sub-navs, adding ~170 new links at the top of each individual page)…(2)
— Eva (@evalangelotti) April 14, 2022
Upon investigation, I find that the drop in traffic occurred specifically on pages in the categories/subfolders where the site-wide nav was added above the sub-nav, (adding 170 new links at the top of the affected pages). Traffic did not drop on pages unaffected by this change(4)
— Eva (@evalangelotti) April 14, 2022
My question is, would it be possible for site-wide navigation changes on a high DA site to cause A. Significant reduction in crawl requests for entire subfolders affected and B. Inability for Google to index new content from the subfolders quickly enough to rank in Discover (6)
— Eva (@evalangelotti) April 14, 2022
My hypothesis being that because nav links were added at scale, Googlebot wasn’t crawling and indexing new content quickly enough to rank it in Discover. The 170 new links at the top of each page made it more difficult for G to index based on user intent / topic / entity etc.
— Eva (@evalangelotti) April 14, 2022
Is this a hypothetical situation, or something specific on your site? If it’s something you’re seeing, I’d assume it’s unrelated.
— 🦙 johnmu.xml (personal) 🦙 (@JohnMu) April 14, 2022
I’d still go with “unrelated”. As mentioned in our docs at https://t.co/kkA2QTzIJs “Given the serendipitous nature of Discover, traffic from Discover is less predictable or dependable when compared to Search, and is considered supplemental to your Search traffic.”
— 🦙 johnmu.xml (personal) 🦙 (@JohnMu) April 14, 2022
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Algorithm Update, Yandex Search Factors Leaked, ChatGPT Craze (Bing/Google), Bing Lastmod & More Yahoo Search

In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak, and SEOs and marketers dug through the search engine’s source code. Google’s answer to ChatGPT might be Apprentice Bard using LAMDA Sundar Pichai of Google basically confirmed this. Google’s John Mueller blasted some links sellers. Google Search Console updated the video indexing report. Google said to try to nofollow site credit links in your footer. Google said spammy links from porn sites should not be a priority. Google said if you redesign your site, the rankings make go “nuts.” Google Search Console verification does not impact your rankings. Google said firewalls and CDNs are the biggest reason for why your site is blocking crawling. Google updated its canonicalization docs in a big way. Google said don’t use relative paths in your canonicals. I posted the big Google webmaster report for Friday. Microsoft Bing said the lastmod field in your sitemap file is critical. The new BingBot might go 100% today. Google Ads announcements and news seemed to have slowed since late last year. Google reported earnings that showed their ad revenue was down 3.6% year over year. Yahoo Search is really going to be making a comeback, I have more evidence. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.
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SEARCHENGINES
Google’s Answer To OpenAI’s ChatGPT?

CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google’s AI LaMDA language model stack and while Google is being more cautious with this rollout, Google is working on testing an AI bot in search.
CNBC wrote, “As a result of ChatGPT, the LaMDA team has been asked to prioritize working on a response to ChatGPT,” read one internal memo viewed by CNBC. “In the short term, it takes precedence over other projects,” the email continued, warning that some employees stop attending certain unrelated meetings.
“Apprentice Bard looks similar to ChatGPT: Employees can enter a question in a dialog box and get a text answer, then give feedback on the response. Based on several responses viewed by CNBC, Apprentice Bard’s answers can include recent events, a feature ChatGPT doesn’t have yet,” CNBC said. This makes sense, as Google can crawl the web in almost real-time and process that information faster than any other company.
The examples given by CNBC show that Google even picked up on the Google layoff news and was able to respond to questions about this. Whereas ChatGPT only has content from 2021 or earlier.
Also, CNBC said Google is working on designing an alternative search interface to support this chat feature. CNBC said, “One view showed the home search page offering five different prompts for potential questions placed directly under the main search bar, replacing the current “I’m feeling lucky” bar. It also showed a small chat logo inside the far right end of the search bar.” “When a question is entered, the search results show a grey bubble directly under the search bar, offering more human-like responses than typical search results. Directly beneath that, the page suggests several follow-up questions related to the first one. Under that, it shows typical search results, including links and headlines.”
Super interesting stuff and I suspect that if Google does release something, it will be a lot better than what we’ve been seeing so far, if that is even imaginable…
More: “One view showed the search page offering 5 different prompts for potential questions placed directly under the main search bar. It also showed a small chat logo inside the far right end of the search bar. The page suggests several follow-up questions related to the first.” pic.twitter.com/JOFWxlMTho
— Glenn Gabe (@glenngabe) February 1, 2023
Forum discussion at Twitter.
SEARCHENGINES
A New Googlebot Crawler From Google Named GoogleProducer

Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This useragent is not listed on the official Google crawlers page but maybe it is too new to be listed yet?
Hernán Marsili spotted this and asked Google about this on Twitter. He said, “we are seeing a lot of traffic to publisher’s sites with a new user-agent ‘GoogleProducer; (+http://goo.gl/7y4SX) ‘. Our WAF is currently blocking it, but it’s origin is actually Google Proxy hosts. Is this legit traffic?”
That link goes to this page that 404s within the Google News Producer section.
As an FYI, Google Producer is part of Google News and Google Currents, I believe. This help document from Google says, “You will use Google Currents producer to manage your issues (e.g., pricing, description, etc.) for Google Play Magazines. If you’re participating in Google Currents, Producer will look familiar to you. You can manage both your edition(s) for Google Currents and your issues for Google Play Magazines through Producer. See our article on publisher account setup for the steps you need to take to fully set up your publisher account and magazines for Play. If you have any questions about using Producer for Google Currents, please see the Currents Producer Help Center.” Note, the Currents Producer Help Center redirects to the Google Publisher Center help center.
John Mueller of Google said he will look into it:
I’ll check – thanks for pinging.
— John Mueller is watching out for Google+ 🐀 (@JohnMu) February 1, 2023
I guess we will see what he says but until then, I do suspect this is a legit Googlebot crawler.
Update: This is old, an older one:
2011 on this thread?https://t.co/NTqpOhQYSl
— Pedro Dias (@pedrodias) February 2, 2023
Forum discussion at Twitter.
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