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Google Ads Adds New Way To Create Custom Columns

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Google Ads Adds New Way To Create Custom Columns

Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”

Here is what you can now do with custom columns in Google Ads:

  • Include spreadsheet functions.
  • Calculate and compare metrics across date ranges.
  • Reference other custom columns in a formula.
  • Add more non-metric columns in your formula, including columns like Campaign name, Budget, and more.
  • Utilize new column formats like “Text”, “True/False”, and “Date”.
  • Apply multiple filters to one formula.
  • Filter by custom variables for conversions.

Also soon, Google said that any columns you create will also be available in custom reporting tools like the Report Editor and dashboards in Google Ads.

click for full size

Forum discussion at Twitter.

Source: www.seroundtable.com

SEARCHENGINES

Google Testing Map Interface Within Search Result Snippets

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Google Testing Map Interface Within Search Result Snippets

Google is testing placing the map of the business you searched for in the search results area under the snippet(s) for that listing. Google is also testing a slightly updated local panel on the right side.

While I believe I covered both these before, I cannot find my coverage (thanks Google Search…). That being said, the new button design has been floating around for some time and I am pretty sure Google tested placing the map box under snippets in the search results for specific companies before as well.

Here is a screenshot of this in action from Punit on Twitter:

click for full size

Here are more screenshots of the before and after:

Also spotted by Mike:

Forum discussion at Twitter.



Source: www.seroundtable.com

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