Google Ads Adds New Way To Create Custom Columns

Published

2 months ago

April 16, 2022

Google Ads Adds New Way To Create Custom Columns

Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”

Here is what you can now do with custom columns in Google Ads:

Include spreadsheet functions.

Calculate and compare metrics across date ranges.

Reference other custom columns in a formula.

Add more non-metric columns in your formula, including columns like Campaign name, Budget, and more.

Utilize new column formats like “Text”, “True/False”, and “Date”.

Apply multiple filters to one formula.

Filter by custom variables for conversions.

Also soon, Google said that any columns you create will also be available in custom reporting tools like the Report Editor and dashboards in Google Ads.

Forum discussion at Twitter.

Source: www.seroundtable.com

Related Topics:Adds Ads Columns Create Custom Google

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Google Shopping Ads Retail Brand Slider

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1 hour ago

June 29, 2022

Entireweb News Bot

Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed. I cannot currently replicate this but it does help you see which merchants are being featured in this shopping ads carousel.

Here is a GIF I made from a video shared from Khushal Bherwani on Twitter of this in action:

He shared a lot more examples on Twitter:

🧵 it could be new.
Because here is the normal version of shopping ad for same query without any seperator and filters by brand name. pic.twitter.com/LjD57zRMe4
— Khushal Bherwani (@b4k_khushal) June 24, 2022

Here are more examples:

I just had a random Google search, and noticed these ads in Google SERP with Brand filter.
NB: DuckDuckGo is a search engine, not a rain coat brand. (As I mentioned just had a random search)@rustybrick pic.twitter.com/BMUEl6nn26
— Shameem Adhikarath (@shemiadhikarath) May 21, 2022