Connect with us

SEARCHENGINES

Google Ads Adds New Way To Create Custom Columns

Published

on

Google Ads Adds New Way To Create Custom Columns

Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”

Here is what you can now do with custom columns in Google Ads:

  • Include spreadsheet functions.
  • Calculate and compare metrics across date ranges.
  • Reference other custom columns in a formula.
  • Add more non-metric columns in your formula, including columns like Campaign name, Budget, and more.
  • Utilize new column formats like “Text”, “True/False”, and “Date”.
  • Apply multiple filters to one formula.
  • Filter by custom variables for conversions.

Also soon, Google said that any columns you create will also be available in custom reporting tools like the Report Editor and dashboards in Google Ads.

click for full size

Forum discussion at Twitter.

Source: www.seroundtable.com

See also  Google Search Console Office Corner Area

SEARCHENGINES

Google Shopping Ads Retail Brand Slider

Published

on

Google Launches Trusted Store Badge Based On Shopping Experience Scorecard

Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed. I cannot currently replicate this but it does help you see which merchants are being featured in this shopping ads carousel.

Here is a GIF I made from a video shared from Khushal Bherwani on Twitter of this in action:

He shared a lot more examples on Twitter:

Here are more examples:

It is subtle, I am not sure that I dislike it or not.

Advertisement

Forum discussion at Twitter.



Source: www.seroundtable.com

See also  Google Page Experience Update For Desktop, Shopping Experience Scorecard, Stronger Pirate Update & Google Ads Latency
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish