Google Ads Adds New Way To Create Custom Columns

Published

8 months ago

April 16, 2022

Google Ads Adds New Way To Create Custom Columns

Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”

Here is what you can now do with custom columns in Google Ads:

Include spreadsheet functions.

Calculate and compare metrics across date ranges.

Reference other custom columns in a formula.

Add more non-metric columns in your formula, including columns like Campaign name, Budget, and more.

Utilize new column formats like “Text”, “True/False”, and “Date”.

Apply multiple filters to one formula.

Filter by custom variables for conversions.

Also soon, Google said that any columns you create will also be available in custom reporting tools like the Report Editor and dashboards in Google Ads.

Forum discussion at Twitter.

Source: www.seroundtable.com

Related Topics:Adds Ads Columns Create Custom Google

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Google Testing Map Interface Within Search Result Snippets

Published

6 hours ago

December 2, 2022

Entireweb News Bot

Google Testing Map Interface Within Search Result Snippets

Google is testing placing the map of the business you searched for in the search results area under the snippet(s) for that listing. Google is also testing a slightly updated local panel on the right side.

While I believe I covered both these before, I cannot find my coverage (thanks Google Search…). That being said, the new button design has been floating around for some time and I am pretty sure Google tested placing the map box under snippets in the search results for specific companies before as well.

Here is a screenshot of this in action from Punit on Twitter:

Here are more screenshots of the before and after:

#NewTest

Google Testing new design of business profile also added map in search result pic.twitter.com/a3UWnq9WO3

— Punit (@Punit6008) November 28, 2022

Yes, map box and business profile design, sharing you old pic pic.twitter.com/MFXOywGG8W

— Punit (@Punit6008) November 29, 2022

Also spotted by Mike:

Is this a new style for the Business profile?@ColanNielsen @JoyanneHawkins @rustybrick pic.twitter.com/ksXMGoH2cG

— Mike Blumenthal (@mblumenthal) November 30, 2022

Forum discussion at Twitter.

Source: www.seroundtable.com